Earlier this week, Sprite x LeBron James unveiled Sprite 6 Mix by LeBron James, the brand new flavor created by and for King James himself. On Thursday, LBJ celebrated in Miami—first at sneaker boutique UNKNWN, then at club SL Miami. Sprite tells us that among the guests in attendance to help LeBron celebrate were movie director Michael Bay, supermodel Nina Agdal, Cleveland Browns safety Donte Whitner and Miami Heat point guard Norris Cole. Peep photos from the event above, and go get 6 Mix and tell us what you think of the new flavor.

All Photos via Sprite/Getty Images