Beginning next season, the NBA D-League will be known as the NBA G-League as part of a partnership deal between the NBA and Gatorade. The League will be the first in the U.S. to have an entitlement partner.
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As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, oncourt signage, and league digital assets. Additionally, Gatorade will incubate its latest product and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and oncourt performance.
Through the Gatorade Sports Science Institute (GSSI), the sports fuel company will collaborate with the NBA G-League on programs to enhance player sports performance and recovery. Since 1985, GSSI has helped athletes optimize their sports performance and well-being through research, education, innovation and providing high-caliber sports nutrition science services. GSSI scientists will partner with the NBA G-League on player nutrition and training programs, incorporating the newest technology and innovations in Gatorade testing, product and equipment.
“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership,” said Mark Tatum, NBA Deputy Commissioner and COO. “The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fueling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game.”