In a recent poll from the SportsBusiness Journal, Americans voted the NBA fifth among most popular pro sports behind the likes of the NFL, MLB, College Football and NASCAR.

Rank Sport 2010
1 Pro Football 31%
2 Baseball 17%
3 College Football 12%
4 Auto Racing 7%
5 Men’s Pro Basketball 6%
6 Hockey 5%
7 Men’s Soccer 4%
8 Men’s College Basketball 4%
9 Men’s golf 2%
10 Track & Field 2%