In a recent poll from the SportsBusiness Journal, Americans voted the NBA fifth among most popular pro sports behind the likes of the NFL, MLB, College Football and NASCAR.
| Rank | Sport | 2010 |
| 1 | Pro Football | 31% |
| 2 | Baseball | 17% |
| 3 | College Football | 12% |
| 4 | Auto Racing | 7% |
| 5 | Men’s Pro Basketball | 6% |
| 6 | Hockey | 5% |
| 7 | Men’s Soccer | 4% |
| 8 | Men’s College Basketball | 4% |
| 9 | Men’s golf | 2% |
| 10 | Track & Field | 2% |
