From our friends at Sheets:

SheetsTM Energy Strips Invades Malls with Launch of State-of-the-Art Vending Machine

Automated Kiosks to Sell SheetsTM 4 packs, 10 packs, Branded Hats and T-Shirts

NEW YORK, NY (August 9, 2011) – “Taking a SheetTM” at the mall just got easier as SheetsTM Energy Strips, “the new way to do energy,” co-founded by basketball star LeBron James, and top brand executives Warren Struhl, Jesse Itzler and Maverick Carter, today announced the company’s first automated retail consumer experience through a manufacturing agreement with Corona, California based AVT, Inc.

As part of its pilot program, SheetsTM branded automated kiosks will show up in malls and office buildings in high-profile areas across the country, as well as in stadiums and arenas, including locations in New York, New Jersey, Connecticut and Florida.

SheetsTM automated kiosks will include 4 packs, 10 packs and SheetsTM branded hats and t-shirts. The highly advanced, non-human retail experience educates consumers through two plasma screens embedded in the machine and allows for messaging to change daily.

“We are always looking for unique ways to break through the clutter of traditional marketing campaigns” said Warren Struhl, CEO of PureBrands, LLC, the owner of Sheets™ Brand Energy Strips. “Sheets TM are all about convenience and simplicity. Sheets TM can fit into your wallet, pocket, or purse. Automated kiosks are the perfect way for us to increase awareness of the brand and make it easier for anyone to Take a SheetTM on-the-go.”

In the initial phase of its program, the company has received significant interest from additional vending operators who have requested that SheetsTM be included in their machines.

Struhl added, “The creation of these machines was a no-brainer as we believe that SheetsTM are the most vendible energy product on the market today. The overwhelming response we’ve received thus far confirms that.”

Price points will remain the same (4 count: $3; 10 count: $6; SheetsTM hat: $20; SheetsTM t-shirt: $20).

Last month, Sheets™ announced a partnership with Budget Rent a Car of Atlanta and Wrap Media Group that will wrap rental vehicles with Sheets™ Brand Energy Strips branding. For the first time ever, renters will be able to get a significant discount when driving a Sponsored (wrapped) Rental Vehicle. The Sponsored Rental Vehicles can be booked online until November and will bring multiple other branding opportunities such as the ability to add short codes for text messaging campaigns, QR Codes, and coupons or product samples that will be placed in the vehicles as well as at the rental facilities. SheetsTM paper-thin, individually wrapped, dissolvable pocket-sized strips are placed on your tongue, begin to dissolve instantly and are easily swallowed and digested delivering hours of energy. With multiple flavors, SheetsTM won’t spill or melt, have no calories, no carbohydrates, no sugar and require no water. SheetsTM uses proprietary technology that provides a breakthrough delivery systemenabling consumers to get fast-acting energy – anytime, anywhere. No bottles. No cans. Simple. SheetsTM Energy Strips were launched in June 2011 and are available nationwide. Supported by a marketing campaign featuring co-founder LeBron James along with partners Amar’e Stoudemire, Pitbull, Drake, Ray Rice and others, SheetsTM is quickly becoming, “the new way to do energy.” As multi-platinum recording artist Drake said, “Why drink your energy when you can take a SheetTM!”.