A lot of news coming out today regarding All-Star weekend. Here’s a nice endeavor from Raps rookie and Dunk Contest participant, Terrence Ross…

From our friends at the Children’s Cancer Association:

Terrence Ross, a guard for the Toronto Raptors, announced that he will launch a three-part fundraising campaign in partnership with Dunk Cancer, and it’s month-long initiative, Dunk Cancer Month, during the 2013 NBA All-Star Weeken in Houston, Texas. Ross has committed to help raise money to benefit the Children’s Cancer Association and Jefferson High School, in Portland, Ore.

“I’m beyond excited to have been selected to compete during this year’s slam dunk contest in Houston,” said Ross. “I wanted to take this opportunity to share my good fortune with others less fortunate. Through my mother’s experience working with children, I have become aware of how cancer affects them. I’m just doing my part to try to help kids that are in need. Partnering with Dunk Cancer, to benefit the Children’s Cancer Association and my high school back home, allows me to lend my ‘name’ to a good cause.”

To kickoff the All-Star break, this Thursday, February 14, Ross will host a 72-hour, Twitter-based online fundraiser from his @T_DotFlight31 Twitter handle. Using the #dunkcancer hash tag, he will encourage Twitter to support Dunk Cancer Month by purchasing Dunk Cancer merchandise (T-shirts, hoodies etc.) at dunkcancer.com. During the campaign he will trade and RT tweets, talk about his All-Star Weekend experiences, run contests and announce surprises for Twitter users. One hundred percent of the profits raised from merchandise sales will be donated to Dunk Cancer Month

At the epicenter of his campaign­—during his participation in the 2013 Sprite Slam Dunk Contest—Ross has committed to donating $2,000 to Dunk Cancer for every round he advances in the three-round slam-dunk competition.

As Ross gets back to business, starting the second half of the NBA season, Tuesday, Feb. 19 in Washington, D.C. vs. the Wizards, in spirit he will be with Jefferson High School as they compete against Benson High School. Ross has committed to donate $500 for each dunk Jefferson players make during the game, up to $2,000. The money will go to support the school’s athletic program.