Minnesota is honest with its fanbase. Very honest: “The team took out a full-page ad in Monday’s Star Tribune sports section, featuring a long open letter to fans that acknowledges the negatives, points to the positives, and spells out the plan for improvement. Included in the letter are these words: ‘So will we challenge for the NBA championship this year? Not likely.’ Chief marketing officer Ted Johnson says this is part of the team’s attempt to establish a new relationship with fans and bring some transparency to how it operates.”