Wednesday, November 16th, 2011 at 2:10 pm  |  15 responses

NBA Players: Welcome to the 99 Percent

The members of the (former) NBPA should be proud of themselves.

by Dave Zirin | @edgeofsports

Originally published at The Nation

If I were an NBA player, I’d be mighty confused right now. I wouldn’t be confused about why the entire 2011–12 season is now in jeopardy. I wouldn’t be confused about rejecting the ultimatums and “last, final offers” of NBA Commissioner David Stern. Instead, I’d be confused as hell by the media’s reaction to my union’s collective and unanimous stand.

The 21st century athlete—particularly the twenty-first-century African-American athlete—gets regularly blasted for being a weak, watered-down shadow of their more principled forebears and only caring about the money. Entire books (see Shawn Powell’s Souled Out) have been written examining their ego-driven materialism and absence of social conscience. Yet here are today’s players rejecting a deal from David Stern that would have guaranteed them their entire current contracts if they were only willing to sell out the ballers of the future. All Kobe Bryant, who was due the biggest payday of his career, would have had to do was raise his hand in dissent. All NBPA President, Derek Fisher would have had to do is blink. All Lebron/Wade/Bosh, the supposedly selfish Miami Heat Big 3, would have had to do was holler. Stern’s offer would have been accepted and they all would have been paid and paid well.

But after giving back $300 million in revenues, the owners wanted more. They wanted the freedom to limit the future compensation for the sport’s “middle class” role players and to be able to send anyone on their roster to the National Basketball Developmental League for up to five years while dropping their salaries to $75,000 a year. The players, without dissent, said no.

In this day and age, such action should be seen as admirable. Supposedly selfish athletes are sacrificing their own game-checks for the players of the future.

Instead, the media bile runneth over. JA Adande at ESPN wrung his hands that the players just couldn’t be more greedy. Seriously. He wrote, “The biggest problem with the NBA is that the principal players in this lockout saga weren’t selfish enough…. If the key figures had been thinking of themselves and their legacies, we’d be looking ahead to the Celtics playing the Heat this week…. I still can’t believe that after the players made the huge sacrifice of $300 million a year by dropping down to a 50 percent share of revenue, they would balk at the thought of a few million dollars for a few players.”

Well believe it. Players actually stood together against their economic self-interest. Say it was about ego. Say it was about pride. Say it was about fairness. But you can’t say it was about the money. As NBA veteran, Roger Mason, Jr. tweeted, “Fans talk of NBA players being greedy. But what about the guys willing to sacrifice their big pay day for what’s fair and just for others?”

Absent a coherent narrative, a flailing punditocracy has now resorted to crudely class-baiting the players for being out of touch with “economic reality.” Michael Wilbon, perhaps the most read—and most paid—sports columnist in America, wrote, “I’m tired of the debate, tired of what seems like whining over billions of dollars at a time when so many Americans are searching frantically for a second job just to pay the rent…. They keep telling us how going from approximately $5.4 million (on average) to $5 million is draconian…when my idea of ‘not fair’ is when a 58-year-old single mom with three children has her teacher’s aide salary slashed. Tell her about what’s not fair.”

First, I would like to meet the “58-year-old single mom with three children [who has had] her teacher’s aide salary slashed” with whom Michael Wilbon is in regular dialogue. Then, I’d like the entire varied punditocracy to just admit the truth. The players stood up to a group of the most powerful men in the country, and these same men, through broadcast partnerships with networks like ESPN or even direct employment, pay the six- and seven-figure salaries of Wilbon and his cohorts.

As Wilbon’s longtime PTI partner, Tony Kornheiser said when asked why he wouldn’t critique Washington football owner Dan Snyder’s ugly lawsuit against the Washington City Paper, “There are two companies that provide me with the economic opportunity that I’ve had in recent years, which has been very beneficial to me. And in the words of my colleague Bomani Jones, I’m not gonna mess around with where the money comes from, OK?” (Kornheiser’s daily radio show is on a network Snyder owns. I also believe Bomani Jones deserves better than to be lumped in with this idiocy.)

The players ARE “messing around with where the money comes from” and the response by sports talkers has been robotic in rejection as they bleat, “Does Not Compute!”

No one in these negotiations has been more clear-headed in intent and less decipherable to the press during the lockout than eleven-year vet and NBPA executive board member Etan Thomas. I believe that the union—both players and officials—on the whole has done a very poor job getting the message out. But Thomas has been an exception, regularly posting columns that have had the same message: “No matter what you hear, we are united and we will not sacrifice the future for the present.”

Last week, Thomas who had been working in New York City to get a deal done, took a time out to visit Zuccotti Park and the Occupy Wall Street encampment.

Afterward he wrote very thoughtfully, “A few friends of mine told me that although they appreciated my support for the Occupy Wall Street movement, I would never be considered as part of the 99 percent (they made the distinction that I was more like the 5 percent). My question is, if an Occupy the NBA were to happen, would the players be lumped in with the 1 percent because of million-dollar salaries? While the issues raised by the Wall Street occupiers differ from the issues of this lockout, aren’t there obvious parallels in power imbalance?

“Who is in the same position of power as the 1 percent ? Who wants a bailout for their own mismanagement decisions? Who is more closely aligned with the corporate interests from which the Wall Street occupiers are looking to reclaim the country?”

Thomas, rather predictably, was slammed for daring to even raise the issue that players, despite their personal wealth, might have more in common with the 99 percent, no matter their bank accounts.

Ian Thomsen of Sports Illustrated wrote,”I could not believe how out of touch [Thomas] was to view the mission of his union as having anything at all in common with the movement to Occupy Wall Street…[with] people who are unable to feed their families, who have lost their homes to foreclosure and who believe they have been neglected by employers and government?”

I spoke to Thomas about this, and he sounded the same bewildered note as Mason. “If you don’t stand up for yourself, the media is all over you. ‘You’re no Bill Russell.’ But then you do, and it’s ‘How dare you?’ But they can say what they want. We know what we’re fighting for.”

Maybe they’re fighting for a reason so basic, we’ve missed it. Maybe it’s because they overwhelmingly come from the ranks of the working poor, have career lengths of six years and have been facing off against the ranks of true generational, aristocratic wealth in all it’s arrogance, personified by the snide, oozing contemptuousness of David Stern. Maybe they’re just tired of being treated as less than men by the people who write their checks.

Maybe they just hate to lose. NBA players: welcome to the 99 percent.

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  • http://twitter.com/cocoqt81 Co Co

    Good stuff, Dave.

  • permaculture james

    As odd as it may seem when talking about millionaires negotiating with millionaires, I side with the players representing the 99%. Pardon my ignorance about the details of the negotiations, but I just feel in my gut that the split should favor the ‘talent’ (players) rather than the management, especially when you think of how short their careers are vs the mgmt. The mgmt is asking to go from 57% to 50%: who just gives up 12% of the dough they are currently obligated to get? and for what? what is the mgmt giving back? Yes, they take more risk but do they deserve to be bailed out? What happens when the economy is all better and all are in the black — does the mgmt share that or return to the 57%?

  • ghostrider

    Bravo!

  • troux

    excellent article. people ragging on the players need to get informed or shut up.

  • http://slamonline.com tealish

    I think you missed the point on Adande’s article.

  • http://slamonline.com Allenp

    I like this point AND I appreciate Zirin doing the leg work to break down all those media complaints for the bogus BS they actually are.
    Man, it’s sad when people say “Just shut up and go back to work” simply because they want what they want. that is a sad state of affairs.
    I don’t care if the economy is horrible, why should the NBA players cave to the owners demands? Why should the owners get what they want?
    The basic answer seems to be “because they are owners.”
    That is a damn shame.

  • Bob

    I agree with most of what Zirin writes here. I think the owners are more in the wrong than the players, but a couple of the assertions in this piece seem disingenious.

    First, this sentence: “The 21st century athlete—particularly the twenty-first-century African-American athlete—gets regularly blasted for being a weak, watered-down shadow of their more principled forebears and only caring about the money.” I think that when most people dole out this criticism towards modern athletes, it’s more because the older more principled forebears were willing to speak up on social issues a la Ali or Jim Brown. Perhaps I’m reading too much into what Zirin is trying to say here, but this particular stance against the owners, in my eyes, does not make them any more principled. While they are standing in solidarity with future generations of players, they are doing it because of money. Just because they are doing this for long term economic gains, doesn’t mean it is not about money.

    The other problem I have is comparing the NBA players to the OWS movement. And this is where the whole idea of players “being principled” really falls apart. How many NBA players have been outspoken in their support of OWS? Why haven’t we seen videotape of any NBA players marching, protesting, chanting, or occupying? That’s because they do not stand in solidarity with these people. They are the one percent, and their lack of action or engagement with the movement speaks volumes. Yet, when their paychecks are on the line, they invoke all of the same language and rhetoric that the occupiers have. In other words, they only care about this stuff when their paychecks are on the line. So few athletes have used their public position to draw attention to these kinds of social and economic justice issues. And you know why? Because it’s bad PR and they don’t want to hurt their brand. If their background of being from the working poor informs their actions, then why aren’t they more active. Because they care mostly about their own money.

    Like I said, I side with the players in this dispute, but the recent history of NBA players does not suggest that they do this out of some sense of social or economic justice, as Zirin seems to imply.

  • http://gmail.com z

    First off, @ dave zirin, I love you for calling the mainstream “journalists” on their BS, you dave are the BEST journalist (not just sports) left. Second @ bob, I couldn’t agree more with your point about the players needing to voice support for OWS. The parallels btwn the 99% and the players are obvious and undeniable, so…embrace it! Forget about your brands, players, and stand with the PEOPLE, the people soooo many of the players grew up with. The 99% is where 99% of the nba’s players started their lives, so they need to quit being sellouts (like obama) and stand in solidarity with the poor. If ya get bad pr then point out what jesus said about rich men’s chances of getting to heaven. Ultimately, cats like bron, drose, melo, etc owe it to their fams and friends to try and make life fundamentally better for ppl who fit into the exact same demographic that the players were in before they made the L. They can do that, simply by voicing support for ows and what they represent.

  • Evolutionary

    I am so late and after the fact with this comment but I’m going to share anyway. This article highlights how important a magazine like SLAM is to journalism–thank you for your existence. I had no idea they were asking players to throw the next generation under the bus. What is happening around the NBA lockout is a microcosm of what’s happening in the nation, in the world. I don’t think most people understand the significance. On that note, can someone write about the possibility of a player-owned league. And can we call it the World Basketball Association? Thanks again.

  • genaux

    You do have a good point. But you cannot expect the public to emphasize with this position. What athletes like bill russell and Muhammed Ali fought for were about issues such as racism, pacifism that did resonate with public. Although they may be right; at the end of the day what NBA players are fighting for is about how to split billions of dollars. At least PR wise that is how they portrayed it. They did not portray it as as a fight about freedom of player movement or something that would resonate more favorably in the public. That is why this will be remembered as the fight between the greedy ann greedier. People cannot relate with the cause.

  • http://www.nba.com/2011/news/features/steve_aschburner/10/27/lockout-q-and-a-kevin-murphy/index.html Allenp

    Man, Bill Russell and Ali were HATED at times during their career. By the majority of Americans.
    But I think lots of commenters made good points about how players have failed to align themselves with “regular” folks on most occasions, at least publicly. It’s hard to generate support if you’ve never laid the groundwork.

  • http://www.breitbart.com George Orwell

    SLAM keeps editing out any comments that are the least bit critical of OWS or the Obama administration.

  • permaculture james

    I agree with Bob. Nevertheless, I think it is important that the players are getting an education on money and power – by no means is this true social politics but there are threads/hope that could nudge them to be involved in OWS sort of things: that kind of fame and PR is not be underestimated. And the owners won’t be the ones to do it. Love that Zirin cowrote a book on John Carlos — now, that black power salute was social conscience (and a heavy price to pay for nobility.) http://www.democracynow.org/2011/10/12/john_carlos_1968_olympic_us_medalist

  • http://gmail.com z

    @evolutionary, wow your thinking is incredibly spot on! This lockout is a great (though not perfect) microcosm of world events right now, and forward thinking ppl like you are precisely what the human race needs: ppl who can step back, widen their gaze, recognize that in a globalized society what’s needed is decision making that’s made with the good of ALL in mind. I’d hope to see your intelligence bless the slamily a bit more in the future. Also, what does george orwell have to say about ows that’s negative?

  • St Young

    I totally agree I hate when mass media lies to america no one argues about how much actors make and I.e. the charlie sheen issue nobody told him to cut his pay….an I don’t know any nba players makin. 1 million per game

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