Friday, February 4th, 2011 at 11:00 am  |  86 responses

SLAM 146: On Sale Now!

Kobe Bryant is staying home for All-Star Weekend.

by Lang Whitaker | @langwhitaker

A few weeks back, I mentioned I’d been in L.A. working on the next SLAM cover story. Pretty much immediately, people started tweeting and commenting and asking if it was going to be a Blake Griffin cover.

Um, no. This issue of SLAM, number 146, drops on newsstands here in NYC over the weekend, in bigger cities the next week or so, and will be nationwide by the weekend of the 19th/20th. And do you know what weekend that is? NBA All-Star Weekend. And do you know where the All-Star Game is this season? Los Angeles. And do you know who the most popular athlete is in Los Angeles? The two-time defending NBA Champ? The back-to-back NBA Finals MVP? The guy who is, yep, more popular than Blake Griffin?

Mmm-hmm. Him. Kobe.

“Son. Prince. King,” Lamar Odom said, when I asked him to describe what Kobe meant to L.A. “He’s been here in L.A. his whole career, so he’s definitely one of the most popular people in the city.”

“People in L.A. love their basketball,” said L.A. native and Clippers point guard Baron Davis, “and they love the Lakers, because the Lakers have been putting it down, winning championships. And everybody loves Kobe here. This is his spot. He captured it. He’s been winning championships. He’s established a legacy and he’s deserving of everything he gets.”

Watching Kobe play over those few days, and spending time concentrating on considering Kobe, I realized that I can’t remember a time that Kobe has ever been so respected by NBA fans. Notice I didn’t say liked — Kobe has his haters and I’m sure he’ll always have his haters. But I do think he’s as respected for his basketball talent and skill and acumen as he’s ever been.

For a long time now, one of my jobs here at SLAM has been to monitor the SLAM Trash Talk email account. Which basically means that every email we get for Trash Talk comes into my account, I file them all away, and then when it’s time to put together Trash Talk for an issue of SLAM, I forward the most relevant ones to Ben and he chooses which letters make the cut. Basically, I’m a human spam filter.

But this means I read a lot of your letters. We used to get a lot of letters that read, “I hate Kobe.” Now we get a lot that read, “I hate Kobe…but yeah, he’s really good.”

And I don’t think Kobe has changed. Ever since he came into the League he’s been super-serious, hyper-focused. For a long time, NBA fans weren’t exactly sure what to make of him. Sure, Laker fans loved him, but the rest of us didn’t quite understand. Was he really a guy almost scarily obsessed with winning? Did he care more about his personal statistics than he did about his team? Was he a player who genuinely wanted to help his teammates improve? Was he really as fixated with the game of basketball as he seemed to be? As time went by, what became increasingly clear was that what we thought didn’t matter. While we tweeted jokes and debated Kobe’s greatness on message boards, Kobe just kept winning. He copped three rings early on, then drove the Lakers back from that terrible 34-win season in ’04-05, back up into the NBA elite, picking up an MVP award and back-to-back rings along the way.

Basically, the more the Lakers won, the more Kobe Bryant made sense to us. So it wasn’t Kobe Bryant who changed. We did. The constant coaching on the floor, the hours spent compulsively honing his game, the personality that only seemed to soften after winning a title, the remarkable focus—all of it was to facilitate winning. He told us that over and over, but we needed confirmation. He wanted to win, and he did, and once he did, it clicked for the rest of us.

When I was at the Lakers practice out in L.A., I ended up talking a lot with Brian Shaw, who played with Kobe on the three-peat teams a couple of years back, and now is an assistant coach for him. I asked him if he’d noticed an uptick in respect for Kobe, and he said he had.

“I think people recognize now that he’s a killer out there on the floor,” Shaw said. “That’s what people are recognizing, and that’s what’s gotten those fans who were hating on him, who didn’t respect what he was doing out there on the floor, to turn, to respect him now.”

A few minutes later, Shaw said, “Year in and year out, Kobe’s been able to will his team into these situations to have a chance to win, and Kobe’s able to get them over the top and win. He walks out there on the floor, it empowers all of the teammates he has to feel like they’re even better than they really are, because they feel like they’re going out there with the best player in the game. And also the fans, they think, ‘We’re not going to lose, because no matter what, we’ve got Kobe on our side.’”

So, all of that’s what I wrote about. As for the cover line — Watch The Throne — the idea came from this. But also, we thought it was applicable because no matter how well everyone else in the NBA is playing, the Lakers are still the reigning champs, and you can’t take that away from them.

There’s plenty of other great stuff in this issue. We have features on guys from Russell Westbrook to Allen Iverson, from Josh Smith to Andrew Bogut. Plus tons of other great stuff.

And here you go…

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  • http://slamonline.com Bryan Crawford

    Bean!

  • http://SLAMonline.com GotHandles?

    SICK

  • http://nba.com gp23

    So how many times has Kobe graced your cover ??

  • http://www.slamonline.com Eboy

    With the utmost respect: Horrible. If there was one guy from LA that should have got a cover…he’s not playing for the Lakers.

  • http://www.slamonline.com/online/category/blogs/farmer-jones/ Ryan Jones

    This is Kobe’s 85th cover. And every one of them has been deserved.

  • http://crohoops.com Tomislav

    Old-school legend for this issue please.

  • http://www.double-technical.blogspot.com Zee!

    Nice. I’m feeling this. Good job as always slam. And haters please keep hating.

  • Davie

    How can you respect a guy who has no respect for team work?

  • logues

    im not even hating, but this is dumb. the cover looks pretty lazy and plain to me, but i can think of many guys that deserve a cover who have never got one. u guys just cant resist it can u?

  • tRay

    purp and yellow purp and yellow purp and yellow WEST SIDE!

  • http://kb24.com Bigi

    I knew I was gonna love this issue…Perfect timing, don’t worry E, Blake will have like Badu said:Plenty!

  • http://slam Old School

    Can Iverson get a “Turkey” Cover? Just for old times sake…….

  • rob stewart

    This cover looks like my first power point presentation, ever!

  • http://SLAMonline.com BigBoi

    Eboy, luv blake. see Ryan Jones

  • http://www.kb24.com The Seed

    Great cover, smart idea and concept Slam. The King of LA is Kobe and the other guy needs to get his team to .500 win percentage or better, before he gets a cover. Anybody can dunk ask the greatest dunker ever in Demetrius “HOOK” Williams, lead your team to victories. BOOK IT!!

  • http://www.kb24.com The Seed

    I agree Cover could be better, but its a magazine cover not a photo shoot for models. Also Slam a cool cover would have been Kobe with a Kings chair and a cane, sitting down with a Gold suit on with a Purple background and having a Lebron look alike kissing his ring. While Kobe smiles throwing up Westside. BOOK IT!!

  • M-Dot Smitty

    Nice one. Did you guys get a photo shoot with King Kobe?

  • logues

    The Seed: i have no problem with the photo of kobe. the rest of the cover is really plain, esp the font. co-sign rob stewart. just about ANYBODY could have done this. writing 4 words and blowing them up and thats the cover? and if john wall can get a cover, i believe blake griffin is more than deserving to say the least. but who am i kidding, i cant wait to get it in the mail! hoping for a griff poster/slamadamonth

  • Jack

    Yeah it is a kind’ve plain cover. But Kobe deserves everyone he gets.
    \/\/ \/\/
    west side!

  • http://nobulljive.com/ Enigmatic

    I guess putting point guards on the cover wasn’t selling enough, so y’all turned to one of the two (the other being LeBron) who are guaranteed to sell.
    And Kobe and LeBron are ALWAYS deserving of a cover.
    Still, I say f*ck the johnny-come-latelys and the sometimers, most die-hard Slam fans wanted to see Blake on the cover.

  • JTaylor21

    Wacko!

  • http://www.slamonline.com Wayno

    I want a coat that says “battle” on the arm…

  • http://slamonline.com Ben Osborne

    @Tomislav: Maurice Stokes. Incredible story, too.

  • http://slamonline.com Ben Osborne

    BTW, we know about the other guy in LA. The wait will be worth it, trust me. I say for an All-Star issue Kobe still makes more sense. And next cover is only about 4 weeks away…

  • unrel

    wow.. i didn’t know there were so many editors on this site..

  • http://slamonline.com AlbertBarr

    To those who think anyone could have done this: you are idiots. I am a print designer for a living and this cover it handled with utmost perfection. Sometimes the simplest solution is the most perfect one. Most of you would assume it needs more so that it doesnt look simple…you would be wrong, and garish, and an amateur. The Slam font and the player on the cover are the star here. Compositionally it is classical and perfect. Tell me hater: what does it need other than what is there? Kobe has been on so many covers that maybe the best concept for a Kobe cover is no concept at all. If you lined up some of SLAMs best covers, this one would definitely still stand out because of the power of the type and the simplicity of the image. At the same time it still has risks being taken…not many magazines would partially cover the name of the person they are using to sell the magazine. Basically, amazing job Slam designers, it would be a dream come true to work for a magazine that is always on the pulse of visual design and pushing it even further. Keep doin good work!

  • http://nicekicks.com Meloman2.0

    this cover is so unneccessary..try something new, why not blake, or even ginobili… cuz im pretty sure kobe will get anither cover come playoff time, and possibly another one if they win the chip

  • Hugo Loon

    derek fisher shoulda been on instead

  • Kobe8is

    KOBE IS THE MAN!!!!
    I’m feeling this. And haters please keep hating! hehe
    Good job as always slam.

  • http://www.slamonline.com Jahmai

    @Ben Osborne, LOVE the cover, LOVE the mag, but you’re basicly saying Blake will be on the next cover, right? Too bad, you’ll have to do a photo-shoot after Blake cut his hair, he looked WAY cooler with the little curly-fro.

  • http://www.melissabrennan.net/ Melissa Brennan

    Whoa Albert, you just made my little day! Thanks!

  • http://slamonline.com Chris O’Leary

    Fortunately for Wayno, the Battle jacket is available. I like the cover. Simple is all that’s needed when you’re talking about Kobe. He’s No. 1 until someone knocks him out of that spot.

  • The Fresh Prince of Nsam

    I’m tired of KB covers, but I understand the marketing strategy Slam, the AllStar is in LA, best votes recipient 4 the game…
    I’m just done with KB covers…

  • http://slamonline.com AlbertBarr

    No Prob Melissa! Great Job!

  • http://slamonline.com AlbertBarr

    Ok, so I just went to your website Melissa…my comment making your day made my day because you are on a whole different level of talent (obviously since you work for SLAM)…I guess I should have gone to a better school;) I love the blog concept as well. If you guys ever need another designer you know how to find me…although I am sure the talent pool in Manhattan is large enough. Cheers!

  • http://www.slamonline.com Cheryl

    I’m no designer like Albert, but I found the quasi-3-D element visually awesome, myself. As usual, the SLAM folks do a heckuva job. Can’t wait for my copy.

  • http://crohoops.com Tomislav

    @ Ben: Thanks for sharing. Story about Stokes is well deserved. Too bad his career was interrupted on the very beginning, he could have been one of the best ever.

  • http://yahoo.com kevin armenta

    TOO SICK!!!!! BEST COVER FOR THE BEST PLAYER EVER………..WELL I WOULDN’T GO THAT FAR! HOLLA MIKE

  • HAMMER

    The gr8 KB8! Can’t wait 2 get this 1. Props slam!

  • HAMMER

    Really? People hatin the cover cuz its 2 plain? Oh my god! This isn’t ur Glamour or Seventeen mag people. Its a fu*kin cover! Nitpickers/haters

  • http://Philosophervision@blogspot.com The Philosopher

    Agree with Albert Barr.
    People, man…

  • http://www.twitter.com/TheDiesel Anton

    Is it too soon to have an all Blake issue with 200 pages of dunks?

  • http://slamonline.com AlbertBarr

    LOL @ Anton

  • http://www.slamonline.com peter

    Cover is sick

  • http://Philosophervision@blogspot.com The Philosopher

    Oh yeah, for people who thought Carmelo Anthony really got knocked out;
    The Maurice Stokes situation proves that Anthony not only faked it, but the officials in the game knew that he was faking it. There is just no way.
    The League is not going to have “that” on its watch.

  • http://slamonline.com/ Tzvi Twersky

    Lang, nice post. MB, SP, BO, LW and everyone else, nice work on the cover and overall look.

  • Heals

    At stated by others: We can’t say he doesn’t deserve it, but c’mon it’s like every other month now for him. I know pushin mags and gettin sponsors is essential, but there are so many other MORE deserving candidates or even an all-star theme…

  • Jasmine

    Wow are you serious!! He just had a cover not so long ago! Im a huge fan of LBJ ,but even him just got a cover Slam should give someone that doesnt get cover to much like KD or Dwight Howard!

  • Slammmm

    i think Kevin Durant Amare Stoudmire Carmlo Anotny or Dwight howard ^^^ should have gotten a cover >:I

  • str8 from samoa

    AI STILL TOPS DA MOST COVERS. SORRY KOBE HAHA

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