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Friday, February 13th, 2009 at 4:34 pm  |  36 responses

The new Jordan is here

You knew Jordan couldn’t stay away for too long.

by Konate Primus

AIR JORDAN XX3 in January 2008, the sneaker world debated a great question: Will there be an AIR JORDAN XX4? 24 is such a odd number… has no significance to MJ except it’s the first number after 23 on the way to 45 but it makes no sense to go all the way up to 45. So Jordan 24 is out the window but that doesn’t mean the Jordan brand is limited to Team Jordan’s, CP3s and Melo boots passed off for hoop shoes. It’s simply means they will be retiring the labels “AIR JORDAN I through XX3” to keep Michael Jordan’s legacy special.

“Throughout the first 23 years of the AIR JORDAN franchise, we challenged ourselves and the industry by producing athletic footwear beyond the limits of what was possible,” said Michael Jordan. “The AIR JORDAN 2009 ushers in a new chapter for the Brand–it is the embodiment of what we can do and sets the course for the next 23 years for the franchise.” Personally I thought ending with 23 was a brilliant move. In my mind, they kind of restored the brand name with the a good looking great hoop shoe. The 23 made me forgive the brand for such atrocities such as the 18s, 21s and certain color ways of the 22s.

In less fthe 24 hours, basketball’s supreme sneaker brand will walk into new territory with the new Jordan 09. Constructed by a Chicago-bred Jordan fanatic, Jordan Brand’s senior footwear designer Jason Mayden. Mayden Grew up in Chicago watching MJ play and longed for his shoes like much of the world but where the rest of the world stopped Mayden pushed the envelope. “I grew up wanting a pair of air Jordan’s just like the next kid but mom’s could afford them. That’s when I knew I wanted to one day design my own air Jordan” Jason began as a intern doing “b!tch” work around the office and being the butt of company pranks.” My first assignment was shoe laces, I went home and stayed up all night designing so many different pairs only to find out it was a office prank”.  But that office prank would display his talents and dedication and is a big part of the reason he has made his dream come to life with the technologically advance Jordan Air Jordan 200909. “When designing the AIR JORDAN 2009, I wanted to take the shoe beyond expected limits of what consumers know from the franchise and create something ahead of its time,” said JM. “Its futuristic technology and design elements will help propel Jordan Brand towards even greater levels of innovation and style as it delivers the best performance shoe available today.”

It seems like every time a new shoe comes out there’s some kind of new technological breakthrough, but as someone who wears basketball sneakers at least 300 days a year I cant tell the difference in all of these new found technologies. But there is something about this new tech that makes me believe in Jordan Brand. Maybe it’s the name for starters, sounds so convincing. The AIR JORDAN 2009 incorporates a new, innovative technology in basketball footwear called Articulated Propulsion Technology, or APT. The carbon fiber prosthetic running technology used by Paralympians such as April Holmes, a Team Jordan track and field athlete and the world record holder in the 100, 200 and 400-meter races. Holmes inspired designers to incorporate those elements into the shoe and results in its futuristic look. Following the same basic form as the prosthesis Holmes wore during her gold medal 100-meter race for the 2008 Paralympics, the AIR JORDAN 2009’s APT allows the athlete to explosively and quickly propel forward on the court. Along with Holmes’s inspiration comes in a special aspect of MJ’s game or life. This time they choose to use MJ’s cutting and defensive abilities. Apparently MJ is more proud of what he did without the ball in his hand than scoring buckets on the opposition. Jordan brand execs lead us to believe. “We looked at a lot of different sports that have similar movement and where you would need to changed direction fast and fencing was the most applicable to what we were looking for.” When studying the fencing shoes they found tighter fits are better for slashing, cutting and keeping the defense on its toes. So maybe just maybe this time the technology they propose actually does make a difference in the shoe.

Take it from me, I’m an avid user of fencing shoes.

Reatil price $190 ( ouch!).

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  • Ken

    I dunno, they don’t do anything for me aesthetically.

  • http://hibachi20.blogspot.com BETCATS

    what…the…hell…is…that…?…?…?

  • ciroqobama

    gross

  • jeez

    It’s been online for like half a year now! UGLY

  • Soulrise

    The limited edition black/gold colorways are way cleaner…

  • Chris O’Leart

    Looks like it’s part xiv, part xx2…and I’m still forming an opinion

  • http://slamonline.com Ben Osborne

    Online forever, on sale now.

  • J

    Did Nike buy British Knights?

  • http://www.slamonline.com John D

    APT is realistically no different than Impax. The shoe overall is a joke. Should’ve called it a day after the XX3.

  • ab_40

    it has a RUBY on it A Fin RUBY

    if there’s gonna be a hip hop version of the zelda games you know what shoe he’s gonna wear

  • http://double-technical.blogspot.com Zee!

    Damn they’re fallin off up in Oregon……

  • Dan Ilika

    Disgusting.

  • Blinguo

    OG Russ won’t ever buy these and add it to the baller collection on principle alone, but he should buy a pair for Konate as a graduation gift/b-day present/only on the basis that he’s the only fencing guy SLAM’s world knows so he’d be the only one getting away with wearing it in public. And try to tax write off (as a mag biz expense) that $190 in this economy r@pe tag, courtesy of Jordan Brand. Lets see the casual mall consumer who ate up Fusions buy this one! The shoe equivalent of Shawn Marion’s best in the League/on Earth Ego, and also D’Antoni Mr. Pringles’ fault.

  • Ty

    Terrible shoe and we’ve been seein’ these for a while now. No longer new….still awful.

  • Winslow

    Konate, did you just write “allot” instead of “a lot” in your antepenultimate paragraph? Step your game up man.

    And yes, antepenultimate is a ridiculous word, I am just being a prick ;)

  • nashty

    Is it that time of the year again? Every year a new Jordan comes out and people bitch about how fugly it is then JB puts out about 30 colorways/versions of the shoes and we all see them getting “retroed” in 3-4 years….

  • http://www.lkz.ch Darksaber

    one hundred ninety bones? Yah, maybe a great price for a jordan fencing show….. in Bizarro world! Come on, Nike.

  • Michael

    $190 for that. I’m good.

  • jay

    this shoe is a little over-rated!!!

  • http://thesportsdiaryonline.blogspot.com Roy

    Ugly…

  • http://www2.gsb.columbia.edu/faculty/jstiglitz/ SPANOULIS

    U-G-L-Y.

  • http://www2.gsb.columbia.edu/faculty/jstiglitz/ SPANOULIS

    and the photo is 5 months old….

  • DS44

    An everybody and they momma in the hood will get these with their welfare checks!

  • http://www.kicksonfire.com Anton

    kill it with fire

  • jay

    sign me up.

  • Niio

    You know what I don’t understand? When Jordan’s shoes get “retroed” why doesn’t the orignal price for the shoes get retroed too? I’m pretty sure I didn’t pay $160 for some of the earlier shoes!

  • http://ittakesanationofmillionstoholdthissac.blogspot.com ciolkstar

    The performance aspect of the shoe might be great, but them sh!ts is UGLY.

  • http://slamonline.com Russ Bengtson

    So hey, the new Kobes are great, huh?

  • CHE

    These are ugly after the XVI they went down hill from there. But these are especially ugly. Why pay $200 to sport ugly shoes, I’d rather wear Al Harringtons new Proteges or whatever those weak shoes are called..lol

  • Rob

    Proteges are so flyyy! im on my way t k mart right now to cop me some. for the price of MJ’s ugly @$$ shoes i could buy 3 to 4 pairs and go to my local boys and girls club and donate them to da kids there. btw the correlation between jordans trend of UGLY shoes and his poor ownership/GM decisions seems a bit strange to me. i dont think he gives a $h!t anymore what do you guys think?

  • L

    Who cares of all the technologic stuff…all we want is fresh sneakers not those ugly ones!!! L

  • Cizzo

    Noooooooooooooooooooooo!!!!!

  • http://www.casinoslotmachinegames.net casinoslotmachinegames

    looks so retro, kind of stuff for the collections

  • http://air-jordan-sneaker.com. jordan 23

    Throughout the first 23 years of the AIR JORDAN franchise, we challenged ourselves and the industry by producing athletic footwear beyond the limits of what was possible,” said Michael The AIR JORDAN 2009 ushers in a new chapter for the Brand–it is the embodiment of what we can do and sets the course for the next 23 years for the franchise.” Personally I thought ending with 23 was a brilliant move. In my mind, they kind of restored the brand name with the a good looking great hoop shoe. The 23 made me forgive the brand for such atrocities such as the 18s, 21s and certain color ways of the 22s.

  • http://air-jordan-sneaker.com nike2009

    so ugly shoes it is

  • alez

    i rock them and they rrockkkkck!!!!
    better than my hyperdunks, hyperizes, and my kobes

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