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Friday, October 23rd, 2009 at 5:27 pm  |  15 responses

Rising Sun Put On Hold

Jordan Brand stalls on the release of the AJXII

by Chris O’Leary

It’s not an out of the ordinary thing when Nike or Jordan Brand pushes a release date back. Hype, or the lack of it on a release can have the company reconsider quantities. Sometimes it doesn’t mesh with the launch of another shoe. These things happen.

So when JB announced earlier this month that they were pushing back the release of the Jordan XII Rising Sun, it didn’t raise very many eyebrows. The shoe was slated to drop this weekend and is now being held until sometime in November. The reasoning behind this delay is unique, though.

As was discussed when the shoe was released, it takes its inspiration from the Japanese war flag. JB took it a step further, putting an homage of sorts to the flag on the white insole. This didn’t sit well with Japan’s neighbors, China and Korea. Protests over the shoe’s release there came out of both countries, who were under Japanese rule up until the end of World War II.

JB pulled the insole on the Asia release in favor of an all-white insole with a red Jumpman on the heel. They didn’t change out the insole prior to shipping their product to the rest of the world, though, and have now put the brakes on the shoe’s release while they try to figure out what to do about the insole.

Jordan XII Rising Sun 1

Meanwhile, what was a shoe that got a mixed reaction at best out of sneakerheads, could become a rare collectors item for Jordan fanatics. Things could get pricey with the pre-release shoes that are already on eBay in the coming days and weeks.

Below is the email that JB sent out, via Sneakerobsession and NTinfomaniac at Niketalk:

Email NTinfomaniac received from Jordan Brand.

We regret to inform you that the Jordan Brand is delaying the October 24 launch of the Air Jordan XII Retro collection, which includes footwear, apparel and accessories. The current Air Jordan XII Retro product that you have received is not approved for sale at retail.

Please ensure that this 10/24 launch product is not put on display or made available for purchase.

We apologize for this inconvenience and will be providing further direction on the product launch in the coming days.

Respectfully,

xxxxxxxxxx
xxxxxxxxxx, Jordan Brand


Shoe pics via Sneakernews.

Jordan XII Rising Sun 2

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  • http://www.slamonline.com/online/category/blogs/san-dova-speak-easy/ San Dova

    Man.

  • Jarrod Atwell

    Srry Jb i got mines already:]]

  • ave. joe

    those r sexy

  • Da Hood

    Too Bad their already on sale in the hood, I just saw them in person their kinda poppin.

  • lawlow

    they’re..

  • Ronald

    I’m chinese and I really think China/Korea are kinda overreacting. Of course, Japan over reacts all the time. See: Fallout3

  • Jrooks

    They will look better in black

  • nomde

    sick!…where and how’d you got yours Jarrod Atwell?

  • e

    NO NO NO theses are out in nyc and they dont look nearly as good in person

  • e

    they dont look nearly as good in person

  • e

    also jb needs to read the blogs theyre releasing garbage quality kicks and horrible colorways

  • pj

    They’re already here in the Philippines. nice but i’d rather wait for the space jams.

  • gomez

    mm id rather the flu games..

  • TC

    goddamn, those is hot…….

  • http://slamonline.com Niya-girl-fresh

    I know right maybe it wasn’t meant for me to go that shoe store that day because I was sure to get up and stand in line for those joints, me my sister and her daughter. Oh well…..

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