Friday, November 6th, 2009 at 4:15 pm  |  64 responses

Pics Of The Air Jordan 2010

JB works its way through the post-XX3 era.

by Chris O’Leary/olearychris

The NBA went through its post-23 era after Michael Jordan’s retirement(s) and now it seems that Jordan Brand itself is in that grey area. After a less than successful run with the Air Jordan 2009/2K9/XXIV, Jordan Brand is back with its second edition of their signature shoe in the post-Air Jordan XX3 era.

Sketches of the Air Jordan 2K10 have bounced around online for the last few months, but today an actual pic of the shoe has popped up on Freshnessmag.com’s site.

The large, round Jumpan logos on each side of the shoe are a new feature, while the shoe looks to channel elements from past models as well. I’m seeing parts of the XX3 in there, maybe the XX on the outsole, shades of the VII in the patent-looking triangles on the outside of the toebox.

What do you guys think? Is this an improvement on the 2K9? What does this shoe do for you?

Thanks to Kicksonfire for the heads up on Freshnessmag’s post. Pics via osneaker, who apparently has already sold out of the limited quantity they had of the shoe.

AJ2010 bred

AJ2010 bred2

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  • http://www.slamonline.com Big Cheese

    First. Ugly.

  • thalilbigkahuna

    I’m not even gonna lie, these are ugly. From what I see in these pictures anyway.

  • Teddy-the-Bear

    Pretty nice, but they look heavy.

  • http://realcavsfans.com Anton

    Throw in the towel (assuming it’s not branded with the Jordan logo)

  • d.j.

    is that a f***ing speaker in the middle ?

  • http://www.sonicbids.com doyouwantmore

    They look like snowboarding boots.

  • JB

    Uninspired and tacky.

  • Young C

    they look futuristic. But they do look heavy though.

  • TMT

    The 23 and the colour look like a lebron special makeup doesn’t look like an AIR Jordan shoe.

  • Andrew

    This sample has been around since August – don’t be surprised if it drops in a slightly different make up… I saw this at Nike’s Australia headquarters then… a lot lighter than it looks, but a bit… ugly. Then again, everyone thinks the ‘new’ AJs are ugly at first glance. Then ya get used to them – they are always totally polarising.

  • http://slamonline.com Chris O’Leary

    @TMT Remember, that 2 on top of the 3 has been around since at least the Jordan XI. And I think Andrew’s got a point. Just about every J is hated when it first drops, just like the LeBrons have the last few years as well. Most of them have won people over as the season progressed.

  • Orlando Green

    Not pretty, but looks like they could be pretty good for ball though

  • http://www.slamonline.com Pardeep

    UGLY. Jordan Brand has to step there game up Im not feeling the shoes they have been dropping lately other than the Melos. These are nasty they look like Kobe IV and D-Wade Converse shoes mixed with a speaker in the middle.

  • http://www.twitter.com/NotebookNick thesubwayconnection

    The toebox is good. The rest of the upper is not. There’s too much going on – which is a bad thing, and a move away from the clean look of the last few successful J’s.

  • http://www.slamonline.com/online/category/blogs/san-dova-speak-easy/ San Dova

    I’ll be interested to see the specs on this shoe. There’s no tellin’ how much has gone into this. Good stuff, Chris.

  • gula

    i feel sorry for any one on TEAM JORDAN who has to wear these, and im just being honest

  • http://www.hibachi20.blogspot.com BETCATS

    the world abomination gets thrown around a lot these days…

  • mike

    i like them

  • balldontlie


  • Nappysupreme

    Easily some of the ugliest kicks I’ve ever seen. Whoever endorses brand Jordan these days must be getting paid a grip to wear those things.

  • Hoodsnake

    Looks a bit nondescript in black…the sole kinda reminds me of the adidas KOBE- the audi one

  • http://slamonline.com The underrated one

    at least its better than the jordan 2009 goddam the 09′s were ugly as hell

  • http://www.another48minutes.com Gerard Himself

    First impression: I’m not a fan. At all.

  • thedude

    is this seriously the best they could come up with? this is worst than last year’s shoe.

  • http://slamonline.com Brad Long

    D-Wade left Converse for this?

  • boy sanchez

    It’s true that the shoe looks really heavy. But I wonder why….

    Yeah, that’s it!!! Lebron just signed with the Jordan Brand!!!

  • boy sanchez

    Seriously now, that would be great…!

  • Zop


  • Hoodsnake

    Worst looking AJs gotta be the XV’s nah. They brought out a dope SE model couple of years ago tho…

  • ab_40

    nah can y’all post the ones D Wade is wearing those are some fresh kicks

  • http://www.slamonline.com/online/nba/2009/09/kung-fu-fighting-for-a-starring-role/ K-man

    U-gly, since the 23′s jordan suck

  • http://thesportsdiaryonline.blogspot.com Roy


  • RedRum

    ugly.. I agree… but for some reason.. I dig them!!

  • don

    i won’t be surprised if i see this in the new IRONMAN movie.

  • http://www.slamonline.com charlieScott

    these look like all the d-wade converse shoes put into 1. these are truley truley ugs.

  • http://slamonline.com niQ

    soooo ugly… they look like shoes from payless.

  • DS44

    Why do they hate us?

  • http://slamonline.com/ Spaceship Jay


  • Cizzo

    It’s time to gracefully bow out, it might be no it’s over for the Air Jordan signature series, just try to keep that Team Jordan line rolling, scrap the Af1\Jordan ideas it,s getting pitiful!!!!!!!!!!!!!

  • http://slamonline.com/ Spaceship Jay

    Tap-out now.

  • Coco

    I know I may sound as if I’m trying to be cool when I say this is ugly but to be really, really honest, this Jordan shoes is indeed very ugly.

  • Pingback: Air Jordan 2010 Photos | Hot Web Trends


    Jordans are known 4 being good 4 balling in, and also being a good jean sneaker. Can you imagine wearing these and thinking you look fresh? You’re going to look like a clown. They need to at least lose that logo on the side, I mean come on now

  • dmonz


  • http://slamonline.com Ben Osborne

    The real thing looks a lot better. I’ll be posting pictures momentarily.


    What is this ? This is ugly, for sure .

  • Kamikaze

    those shoes look….. ugly. I mean it looks heavy and it’s just too much. They should have made it a clean and simple shoe.

  • bNOTE


  • http://www.slamonline.com the maine

    I have been a jordan fan forever. These days I have been a bit displeased with the couple of pairs he made. It looks like he is trying to expirement with something new. He should stick to the basics and stop over doing it. These are for sure the worst to date.

  • T.J.
  • T.J.

    oh and you’re welcome :)

  • C Dub

    The Air Jordan 2010 is SO underrated. I think it’s dope.

  • http://mothersucker.com C Note

    These pics look awful, but the actual shoe looks much better. I think some more simple color ways will reduced the cluttered feel that the shoe posted here shows and to a lesser degree the one shown off by Tinker in the videos at jumpman23.com. Watching the videos, they look like they will be fantastic performance shoes. I also think these will become very popular because they will be more sneaker like. 2k9′s are almost like a dress shoe, and I think that hurt the sales because the current trend is for a sneaker-ish shoes not elegant performance shoes like the 2k9.

  • http://mixxkicks.com Air Force Ones

    I can’t think of anyone more fitting than Dwade to pitch Air Jordans.

  • http://www.edhardylove.com robert ali

    what is the price do you think?

  • Lavelle Smith

    They tried to go back on some of the past Jordans. I like em but I still think thier three steps behind on making an impact

  • derrick

    whew. the jordan brand is in full decline like shaq’s career.

  • http://nike.com CamBoiDian

    Give these J’s a few month after release date and it will be on SALE. The J’s haven’t looked FLY since the TWELVES! The new J’s never sell out anymore. PLEASE NIKE GET A NEW DESIGNER because the past 10 years the J’S SUCKS!!!!
    I only buy the RETROS…

  • http://images.google.com/imgres?imgurl=http://www.counterkicks.com/wp-content/uploads/2009/10/aj2010-newphoto-10-09-09-600x450.jpg&imgrefurl=http://www.counterkicks.com/tag/air-jordan-2010/&us CamBoiDian

    I meant they haven’t looked FLY since the 13′s!!!!!

  • mj20

    Too bad. I felt like the AJs had a rebound with the last two releases. The AJ XX3 and AJ 2009s were both tight. But these are ugly. Maybe it’s time he hangs up the AJ line?

  • L.R.

    These a wet!! oh yeah u L7′s wont understand….it’s a yay area thing.

  • BigRent

    Yo who ever said Iron Man, BINGO!!! Brand Jordan needs to focus on the retro lines, over and over!! We’ll never stop lovin the OG J’s.. Like Space Jams for instance! Or Blk/Cement 4′s!! Tinker Han tanked! And for what it’s worth, The Melo Line is and has been WACK! Drop the line YO!

  • http://p.obox502483 darren

    wow, better of signing that shoe with adidas…
    ugly for a jordan shoe..

  • http://www.jordanshoesok.com SARAH

    Classic and cool. Many people like it, very hot…
    I also bought a pair, I feel very good
    In stock size: Men US8–13,Euro 41—47
    please search my website in google, keyword is jordanshoesok