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Friday, March 12th, 2010 at 12:04 pm  |  79 responses

Introducing APL

Athletic Propulsion Labs: The next big thing in shoes.

by Colin PoAdam & Ryan Goldstonwers

Twin brothers Ryan (at left) and Adam (at right) Goldston are soon to release a revolutionary new basketball shoe designed to immediately increase leaping ability and performance. Their product is neither a gimmick nor a training shoe but a completely new way of considering the role of footwear in athletics. Check out some more pics and the huge interest they are already generating with our friends at Counter Kicks. We caught up with them over the weekend to discuss their vision and the product that just may change the game as we know it.

SLAM: We have seen a few products come into the game from time to time promising an increase in vertical and explosiveness. What makes your shoe different?
Athletic Propulsion Labs: The Athletic Propulsion Labs™ product is unlike any basketball shoe ever introduced. From the very beginning, the goal was to engineer the product to provide an instant increase in vertical leap to anyone playing basketball. There have been many training programs introduced in the past that were designed to help increase your vertical leap over a period of months. The APL shoes feature a breakthrough forefoot technology called “Load ‘N Launch™” that provides an instant increase in vertical leap the very first time you jump in the shoes. These are not training shoes; they are playing shoes.

SLAM: Describe the “Load ‘N Launch™” technology that serves as the groundbreaking development in your product?
APL: After spending the better part of almost two years conceptualizing and developing the patent-pending “Load ‘N Launch™” technology, we at Athletic Propulsion Labs™ finally turned the dream into reality. The Load ‘N Launch™ device is a very sophisticated piece of engineering located in the forefoot of the shoe just in front of the flex zone and the ball of the foot. The device features unique compression properties that provide an instant rebound effect that is transferred up through the fAPLoot to enhance vertical leap, or what we call vertical propulsion. This is not a gimmick. What the “Load ‘N Launch™” technology does is it works in concert with the rest of the shoe so that there is uniformity in the compression or the pressure that the athlete exerts down onto the device itself and through the midsole of the shoe, which is the “load” cycle. After all the compression elements are fully flexed, there is an explosive “launch” cycle that results when all of that compression is released. The result is an instant increase in vertical leap. The Load ‘N Launch™ technology has been extensively tested in a leading West Coast university biomechanical lab using the highly sophisticated Kistler Force Plates in conjunction with a Vertec unit. The results are clear and show that at a statistically significant level the Athletic Propulsion Labs™ shoes provide an instant increase in vertical leap to someone from the very first time they use the product.

SLAM: Is there any training program you would recommend to complement the benefits of the shoe?
APL: The incredible thing about APL basketball shoes is that no training program is required. You merely purchase the shoes, put them on and, from the minute you start playing in them, you will notice the engagement of the Load ‘N Launch™ device and the resulting increase in your vertical leap. Another major benefit of the product is the fact that you can get off the floor much more quickly whether rebounding, jump shooting, shot blocking, etc. We live in a world of “instant gratification” and while dedicated athletes are sometimes willing to spend many months in the gym doing squats, leg presses, calf raises and numerous other exercises in order to gain a fractional increase in their vertical leap, most people want something that is going to work right away. Up until now that was just not possible with the athletic footwear products that consumers could buy. The dream of every basketball player is to be able to jump higher and that is what the Athletic Propulsion Labs™ product provides…an instant increase in vertical leap.

SLAM: How long before results start to show?
APL: Because of the technology, the increase in your vertical leap happens INSTANTLY when you wear the APL Concept 1 basketball shoes. These are basketball playing shoes, not training shoes. This is not a training regimen and that’s what makes them so unique in the marketplace.

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  • Fat Lever

    3 bills? For 3 bills(or even less) you can buy a year membership to a gym, increase your vertical that way, and increase your overall health at the same time. Shoes look nice, but no way I’d pay $300 for them.

  • http://slamonline.com Ben Osborne

    Really fresh looking kicks.

  • Twinparadox

    Even if this works…wouldn’t it be like performance-enhancing drugs? Wouldn’t it get banned?

  • http://slamonline.com Bryan Crawford

    Load ‘N Launch technology? Didn’t LA Gear try that once with the Catapult shoe?

  • http://slamonline.com/ niQ

    Interesting…

  • cecil

    so after long long years of development the absent minded professor and his twin have finally succeeded in creating flubber. sounds cool but I would personally like a review of the shoe from a third party first if I were to consider buying these.

  • http://slamonline.com GotHandles?

    the design is fresh as hell. Technology seems pretty dope too.

  • LA Huey

    I’d rather buy some LA Lights and pocket the difference. btw, co-sign Fat Lever

  • Pingback: How to Jump Higher in Basketball » Blog Archive » SLAM ONLINE | » Introducing APL

  • http://myspace.com/mcnarrative Kieran

    If it can genuinely give you 3.5 inches that would be pretty impressive.

  • http://www.slamonline.com wayno

    co-sign fat lever…what’s the point of getting a shoe to do this when you should be in the gym working on it yourself? Seems like the easy/lazy way out. They do look sweet though.

  • http://www.realcavsfans.com Anton

    @ Kieran: great, now you got Rashard Lewis buying 30 pairs of these kicks.

  • http://www.slamonline.com wayno

    If LeBron got these he could litterally jump over the backboard

  • k-lang

    I try it for free or for 15 dollars like the infomercials cuz 3 bills is steep for a maybe. I’m 5’5″ if if I could dunk I’d take it tho. I’d be like deader on 2k10!

  • Thomas

    The article doesn’t specify just exactly how much higher you can jump. Is it really worth 3 bill if it can help your vertical by .5 inch? Or that maybe after some wear and tear, the APL would lose its effectiveness.

  • http://slamonline.com walt williams

    Indians minor league catcher Stephen Lebron, that is. Bam!

  • RedRum

    I am pretty sure there is some dubious science behind it… I find it very unlikely that a shoe by itself can give you 4 inches of vertical. Even if it does (which I very much doubt it), they will be banned from pro leagues, similar to the unibody suit that swimmers were wearing, that led to smashing records.

  • Saku 39

    I already have a 50″ vertical but for another 3.5″ it might be worth it.

  • http://counterkicks.com John Brilliant

    Great job on the interview. APL is one of the few genuinely interesting sneaker stories I’ve seen in a long while. They nailed the design with the clean look and carbon fiber materials. These are different from the L.A. Gear Catapult and other shoes in the past. The Catapult technology was positioned in the heel in combination with an air unit that produced lackluster results. The APL models have the technology housed in the forefoot of the shoe but unlike JumpSoles and other training based shoes, they are performance ready for in-game sessions as the “Load ‘N Launch” technology doesn’t fully engage unless you’re applying direct pressure at the forefoot. It’s a performance shoe using high end materials, new technology, and a limited distribution strategy only online, so I don’t think the $300 price tag is that much of a stretch especially if the tech does work. People spend $300 on sneaker packs of shoes with decades-old technology. I was somewhat skeptical of the claims several months back when I only saw brief descriptions of the shoes but if you look at the design now that photos are out, you can tell they really put in work on it. It’s not slopped out or “trainer”-looking like you might expect from a new company. After I found out the company founders grew up essentially in the footwear industry, it made a lot more sense to me how they were able to get the shoe and technology done and make it look legit. That kind of sealed up overall concerns I had on how much experience was built up into the company. Only thing left now is for people to try on the shoes for themselves and verify the claims. I’m anxious to try out a pair and see if it works too.

  • http://counterkicks.com John Brilliant

    Great job on the interview. APL is one of the few genuinely interesting sneaker stories I’ve seen in a long while. They nailed the design with the clean look and carbon fiber materials. These are different from the L.A. Gear Catapult and other shoes in the past. The Catapult technology was positioned in the heel in combination with an air unit that produced lackluster results. The APL models have the technology housed in the forefoot of the shoe but unlike JumpSoles and other training based shoes, they are performance ready for in-game sessions as the “Load ‘N Launch” technology doesn’t fully engage unless you’re applying direct pressure at the forefoot. It’s a performance shoe using high end materials, new technology, and a limited distribution strategy only online, so I don’t think the $300 price tag is that much of a stretch especially if the tech does work. People spend $300 on sneaker packs of shoes with decades-old technology. I was somewhat skeptical of the claims several months back when I only saw brief descriptions of the shoes but if you look at the design now that photos are out, you can tell they really put in work on it. It’s not slopped out or “trainer”-looking like you might expect from a new company. After I found out the company founders grew up essentially in the footwear industry, it made a lot more sense to me how they were able to get the shoe and technology done and make it look legit. That kind of sealed up overall concerns I had on how much experience was built up into the company but they have a good backstory. Only thing left now is for people to try on the shoes for themselves and verify the claims. I’m anxious to try out a pair and see if it works too.

  • Zach

    They kinda look like the CP.II
    No way these shoes will make unless they lower the price. $300 is way too much

  • Fat Lever

    John Brilliant, I see what you’re saying about spending $300 on retro J’s for instance, but those shoes don’t have a tagline of guaranteeing to increase your vertical. Those are bought mainly for fashion reasons, with no intent to increase athleticism. My point was, instead of spending three hundred dollars on trying to gain an extra 3 inches on my vertical through a sneaker, I would rather spend that money on conditioning my overall physique at a gym. Three hundred is a high price point for entry into the sneaker market, considering the current state of the economy. I wonder how much it costs to produce this shoe.

  • Bball Fan

    I’m definitely buying a pair of these shoes! $300 for instant results? Are you kidding me? I work out everyday to get results so this is a must get for me. Can’t wait!!

  • bizzywizzle

    Wayno: Too bad he would get assassinated by Nike. Anyway, no shoe is worth $300 unless it’s studded with diamonds and cures cancer or something.

  • vtrobot

    those geeks look like Men in Black in a T-Mobile shoe commercial. i say someone should put little rockets on the sides and bottoms of shoes. what about big, hidden springs on the bottoms of shoes? anyone want to spend the next 2 years working on it with me?

  • http://counterkicks.com John Brilliant

    @ Fat Lever – Yeah I hear you. But I think that makes the case even more so that people are willing to spend $200 or $300 on essentially outdated shoes and technology for pure fashion, but they wouldn’t be willing to spend a little extra for a modern performance shoe. I never understood that personally. And it’s not like a new company has the R&D of a Nike to just create new technology at a whim, and then implement it across their portfolio on hundreds of thousands of pairs of shoes so it only costs between $100-200 at retail. They’re coming at this from a different standpoint and if you get the increased benefits of the technology, I don’t think it’s an outsized stretch. And yeah, you could say you can put that money towards conditioning over a year, but some people might not be as interested in that. This is offering “instant” results, according to the company. And you’re leaving out people who might already be in peak physical condition but are still an inch or two off from dunking. This potentially could work for them. Obviously consumers speak with their money at the end so we’ll see how it goes for this model, but I don’t think it’s overboard crazy given the relative comparisons and the fact that these guys are trying to provide something completely new and original, not just selling you a run of the mill shoe with some alligator skin on it and pricing it at $300.

  • http://slamonline.com JL

    lol.. doesn’t john brilliant sound like he works for this company?

  • http://www.basketbrasil.com.br Rubens

    So, if I wear this and those PowerBalance bracelets I can be the next MJ? I kid, I kid…

  • http://www.slamonline.com Pardeep

    I dont like this idea it is cheating imagine going up against someone with these on and say you were equally athletic but since that guy would have these on you would get out rebounded, shut down on defense, dunked on and blown by on every possession and eventually these will get banned. 3.5 inches yeah right! Its all about the weight room people.

  • http://www.slamonline.com Pardeep

    This is cheating theyll get banned.

  • http://www.euroleague.net/competition/all-decade/main-page/i/65216/4259/euroleague-all-decade-candidate-dimitris-diamantidis?lang=en&itemid=65216&mid=4259&tabid=1143&itemname=EUROLEAGU DIMITRIS DIAMANTIDIS(click on my name)

    How stupid/uneducated should be someone to believe this b……(count em Hursty!) First of all, IF this is true and provides a serious increase in vertical leap(let’s say 10%+),THEN it should be banned cause it would be really dangerous for the health of the athlete (cause i don’t think they will sell it packed with the required muschle strength you will need around your knees in order to resist the SUDDENTLY greater impact on the landing from a higher vertical height than your body is accustomed too….). Let’s say that’s a shoe for…..KIDS!!!! (i can already see eboy,jukaitavoris,tariq,etc begging daddy for a 300$ easter present).
    My suggestion: if you are to give 300$ for shoes,put something extra and get a pair of TOD’S (stylish&classic, i love them)..

  • http://myspace.com/mcnarrative Kieran

    @Saku. Yeah sure you do! Youtube link or shut up

  • ben

    This is a paid advertisement, not an interview. But maybe I’m the only one who has a problem with it.

  • thalilbigkahuna

    If these work, it seems like it would be dangerous to be able to jump significantly higher overnight.

  • http://www.euroleague.net/competition/all-decade/main-page/i/65216/4259/euroleague-all-decade-candidate-dimitris-diamantidis?lang=en&itemid=65216&mid=4259&tabid=1143&itemname=EUROLEAGU DIMITRIS DIAMANTIDIS(click on my name)

    at the same time i can see Allen ‘Kournikova of bball’ Iverson trying to wear 3 pairs of this at once (!!!!)in a ‘genious’ effort to regain his vertical and his (kindergarden) market dominance !!!!

  • http://counterkicks.com John Brilliant

    @JL – I don’t work for APL nor have I weartested or seen the shoes in person yet. I have interviewed the founders of the company though and I’m pretty impressed with the product so far and the company background.

  • http://myspace.com/mcnarrative Kieran

    Wow Dimitris you need help dude! How you’ve managed to bring up Iverson on a completely unrelated topic is impressive, if a little obsessive.

  • http://www.euroleague.net/competition/all-decade/main-page/i/65216/4259/euroleague-all-decade-candidate-dimitris-diamantidis?lang=en&itemid=65216&mid=4259&tabid=1143&itemname=EUROLEAGU DIMITRIS DIAMANTIDIS(click on my name)

    @Kieran…..: our beloved ‘cartoon hero’ is such an inspiration that allows me to see the world through it’s own amazing brain/eyes. I feel blessed, nothing can touch me when i have ‘Anna’ in my heart !!!!

  • http://slamonline.com GotHandles?

    @ben. you’re an idiot…. don’t we look to places like SLAM for new sneaker news and what’s coming out? Too many haters out there.

  • http://slamonline BossTerry

    just got ish #137 in the mail. glad the cover isnt all ripped up like the past couple have been.. into the bathroom it goes.

  • Jake

    In all reality, is 3 inches worth 100 dollars per inch?For the amount of times you get the opportunity to dunk(MAYBE 3 times a night) in a game,there’s no way this is worth the price.Unless they are lifetime guaranteed,you’re talking like 900 dollars a year for sneakers.I’ll stick with my Jordans thanks.

  • Kendrick is God

    if this works then it wont be long till every shoe has this so they will all just cancel each other out and be back to square 1 except every ball player will be able to jump a little higher

  • http://www.euroleague.net/competition/all-decade/main-page/i/65216/4259/euroleague-all-decade-candidate-dimitris-diamantidis?lang=en&itemid=65216&mid=4259&tabid=1143&itemname=EUROLEAGU DIMITRIS DIAMANTIDIS(click on my name)

    MARKETING LESSON 1 : when you try to sell an inovative/high-tech/revolutionary product you choose a guy that looks more like a lab scientist and not 2 ‘armani-models like’ guys to present your product in your main photo. Remember professor Douglas Kilpatric..? EXACTLY. This is why Phil Knight became who he is…. (as Marsblackmon used to say: “do you know,do you know,do you know..??!!! Hevily using the cryptonite-like green color is not a strong persuasion force if you target serious ballers. At the same time it is enough if you target some of my kids….

  • http://www.euroleague.net/competition/all-decade/main-page/i/65216/4259/euroleague-all-decade-candidate-dimitris-diamantidis?lang=en&itemid=65216&mid=4259&tabid=1143&itemname=EUROLEAGU DIMITRIS DIAMANTIDIS(click on my name)
  • http://joeloholic.wordpress.com Joel O’s

    Looks good, but sounds a bit too good to be true. Remember, there’s never a “free lunch” (even if it costs you US $300). Did any of you guys try any of the vertical training programs often advertised in SLAM? Like Air Alert and the like? I did. They promise half a foot of vertical increase at least. But the training regimen is incredibly taxing. My buddies and I tried it out – in our offseason – and while we ended up with increased verticals, we couldn’t complete the program since we were unable to get any basketball training with our entire lower bodies sore as heck from the Air Alert regimen.

  • http://joeloholic.wordpress.com Joel O’s

    And remember those weird “instant vertical” pills or formulas that you keep seeing and hearing about. 5’7 guy drinks some mystery drink and starts doing Lebron-like reverse dunks? Come on. There’s always, always a price to pay when it’s too damn good to be true. Whether it’s a tough-as-nails training regime, or the risk of totally screwing up your kidneys.

  • http://slamonline.com Ben Osborne

    I believe NBA will be making an announcement on if these will be legal soon. My favorite point on here is the one that people pay $300 for kicks all the time, with no hope of improved performance. And these look fresh.

  • http://joeloholic.wordpress.com Joel O’s

    And hey, I’m not trying to rain on these guys’ parade. The shoe looks good. But it seems to me they’re selling instant gratification – “Stop Dreaming. Jump Higher.” Shortcuts never ever work. Will doing 5 minutes of exercise a day on a funky machine make you look like a drop dead gorgeous blonde muscle queen? Nope. Will mysterious pills somehow increase your vert, miraculously trim away all the fat in your body, or give guys the extra length / girth that we as a group insecurely wish we could have? Perhaps… but at what price? All that said, will it stop people from buying these shoes? Nope, and it’s a brilliant idea that shows how much these guys know about the human psyche.

  • http://joeloholic.wordpress.com Joel O’s

    Right. Remember the Reebok Pump? Everyone wanted one of those when we were kids because it made us feel like we could jump higher and run faster. They also looked great for the time. And I have to admit these look really, really good – and whether or not they increase your vert, as long as they’re high performance, people will definitely buy it.

  • adams

    I call bullsh*t™.

  • adams

    I really wonder if these are supposed to work INSTANTLY or if this is some kind of training shoe? That really hasn’t been answered in this thorough “interview”.

  • adams

    They should really promise some pen*s enlargement. Eboy would order two pairs.

  • RedRum

    they suck…

  • http://www.hibachi20.blogspot.com BETCATS

    I would have to try a pair on and jump a couple times in them before i would spend that type of money. To send in $300 to 2 guys in suits for magical jumping shoes just screams scam to me. Not saying you wont get your shoes, but i think i speak for most reasonable people when i say i need to try them on first before i invest in them.

  • http://www.hibachi20.blogspot.com BETCATS

    “These are my new shoes. They’re good shoes. They won’t make you rich like me, they won’t make you rebound like me, they definitely won’t make you handsome like me. They’ll only make you have shoes like me. That’s it.” – Charles Barkley

  • Dallas

    Idk what to think. I thought Robin Williams invented this once??

  • some1

    I have seen these shoes in person and in action, I havent tried them but seen the creator play before and after, and I tell you he increased mad hops. I think the really are worth $300, carbon fiber come on!!

  • http://www.hibachi20.blogspot.com Hursty

    Dimitris – why did you mention me? I don’t honestly know. Can you tell me? Thanks.
    Reegarding your statement about athlete safety – don’t worry about it. A human can survive drops of 4-5 feet on concrete with bare feet with no damage to the phalanges, metatarsals, tarsal bones. A 30inch drop onto wood with shoes, socks, braces etc by a professional athlete holds little risk.
    Besides, you “learn” how to fall to avoid injury etc after playing a sport for an extended period of time.

  • http://www.euroleague.net/competition/all-decade/main-page/i/65216/4259/euroleague-all-decade-candidate-dimitris-diamantidis?lang=en&itemid=65216&mid=4259&tabid=1143&itemname=EUROLEAGU DIMITRIS DIAMANTIDIS(click on my name)

    @Hursty…..: i mention you (and i will keep on doing so) for as long as you provide as with comments like the 4:16.

  • Pingback: Chinese translation of the Athletic Propulsion Labs™ shoes interview from « The Infinite Urban Monkey Theory?

  • http://www.clutchfans.net nick

    All the trademark symbols, extreme press-release language, and obvious set-up leading questions make this “interview” feel like a late night 2 man infomercial:

    “What training do i need ron?”

    “None!”

    “None? That’s impossible!”

    “It’s very possible! It’s proven in laboratories at leading universities! BUT WAIT, THERE’S MORE! buy now and we’ll throw in this ronco slicer-dicer!”

    My point is that this is the sort of crap I come to slam to avoid. I don’t have a problem with an article about this shoe, but if you’re going to do an interview, do a damn interview, don’t just let someone’s PR people write the thing for you.

    You’re better than that, slam.

  • Donell

    i agree with nick, this interview was annoying cuz it sounded like a dang commercial. An i agree with JL sayin that John Brilliant works for the company, or is the companies boy or something. Nice advertising scheme, you got the name out, and i know about the product, but i think they put themselves out negatively with this. They put themselves out like sneaky liars who say what you want to hear , i dont think this shoe appeals to any true ballers that know hard work and dedication is the only way to get real results. And its not even truly about the results. Sometimes the journey ,is more important than the destination. THESE SHOES ARE WACK, AND THERE PRODUCTS PHILOSOPHY BEHIND IT IS PETTY. dont support this wackness

  • Donell

    sorry , typo at the end, i dint mean to say “dont support this wackness” i meant to say “I wont support this wackness”

  • alex

    great look, love the colorway
    as for the shoe itself i dunno if it works, defenetly a smart idea to read up on some reviews, but if this does work….SHIT!!!! IT WOULD BE SOOO COOL…but its sounds to good to be true. ive tried jumpsoles and it incresed my vert 2 inches in 2 months so good results, and i remember the old adenotres jumping pills which was a load of bullshit and was selling for like 60$ a bottle! so just because the shoes have a high price does not mean better chance at positive resuilts. if these should work, i might buy em though.

  • Andrew Utter

    wowwwwwwww 300$????? Dude I’m poor

  • tmw554

    3.5 inches? why is everybody making a big deal? if you can touch the rim you still have to be able to get the ball over the rim to dunk. and if you can already barely dunk it aint like 3.5 inches is gonna give you enough lift to throw down a 360

  • Russ M

    When Nike first introduced the shox it had to be proved (and was) that it didn’t enhance a persons vertical before the NBA would approve it’s use.

  • dai-low

    $300USD?!! stuff that, i’d rather lay it up

  • gene wilt

    Bryan Crawford nailed it! I’ve heard this before and “the Mailman” was rockin’ them! “The Catapult” by L.A. Gear! LOL Remember them? Yeah, not so much! and besides that the whole design of the shoe is pretty weak! That’s just my opinion…

  • boss

    i pre-ordered a pair way back in march and still havent gotten them!! i want to try them so bad but they say on their website that they arent shipping them untill around june 19th so it wont be much longer at least, also for all of the people saying they are going to try them on in stores or something first before they buy them they say on their website they are only going to be available for purchase online…and they are releasing a running shoe in 2011 with the same kind of technology so if these work then the running shoes will do amazing

  • http://www.nathanadamsjairus.webs.com jairus

    so the guys saying three hundred is to much …. for a walmart budget yeah, and how many people have statistically achieved heighted increase in vertical working out at a gym when you put the statistical slant to what im saying you see im right, but, i understand 300 made in China bucks is way too much im sure in hyper inflation reality they are more like 3 thousand dollars but enough hacking on the first respne i saw , thanks for responding so i can get your perspective.. but im looking to see what they actually do against the claims they “can” do.. j

  • http://www.nathanadamsjairus.webs.com jairus

    i did nto mean to attack the fellow as i see the rules imply..

  • boss

    Mine are due to arrive tomorrow morning!!! im so excited to try them on and see how they work

  • the guy

    You know, a layup is worth just as many points as a dunk. Just cuz you can dunk doesnt mean your a good player or cool. kthxbye

  • http://w@yahoo.com w

    Should bring back the Reebok pump….lol…YEA thats rightt i said it..OLD SCHOOL!!

  • BRUCE-LEROY

    KISS MY CONVERSE!!!

  • http://www.whatever.com Starter

    That’s not an “interview”, it’s a glorified advertisement. I don’t know if the twins are friends of someone at SLAM, or straight-up paid for it like an ad, but that is not real journalism.

    Think about it. Here’s a seriously dubious claim from a brand new sneaker company. They claim to have figured out what Nike, Adidas et al have not managed to accomplish with teams of scientists and hundreds of millions of dollars. Now I’m not saying that’s impossible. It’s happened before (Tucker cars, anyone?), but still, not one skeptical question from SLAM during the entire interview?

    Every question was designed not to get to the bottom of whether or not there was any substantial technology in the shoe, and whether that technology worked, but to facilitate a slickly prepared statement from the twins that read like a press release. The interview literally read like one of those fake article advertisements they sometimes slip into airline magazines… Except this one didn’t have “advertisement” written above the logline in small letters.

    You want to write a real story about these shoes? Get a bunch of them on the feet of SLAM staffers, see how they work. Cut one up with a pair of kitchen shears and see what’s inside. At the very least, pin down your interviewees and get them to actually explain how the shoe works… They have patents and are protected, it’s not like they will be exposing themselves by actually talking about what they did that no one else could. Besides, the big sneaker companies will definitely be dissecting pairs of these shoes to see if there is anything inside beyond hype.

    Shameless, SLAM. You are better than this.

    Oh, and “John Brilliant” is the most transparent shill poster I’ve seen in… Ever. Obviously someone who works for APL.

    Not saying the shoe’s don’t work- I’m saying the above interview was terrible journalism. Also saying the blatant fake comment posting by APL employees is weird.

    I don’t know about anyone else, but if I managed to crack the holy grail of basketball shoe technology, I wouldn’t feel the need to rely on journalism like this, nor would I pay anyone to spread info via comment posts online. I’d release the shoes, embark on a tasteful ad and publicity campaign, charge $100-$150 for the shoes, and watch the empire grow. Because if this technology is real, then an empire is exactly what this shoe will launch. On the other hand, if I DID NOT manage to crack the holy grail… I’d rely on hype, hype, hype and make sure to charge an obscene amount of money for the shoes… Because I’d know that as soon as the real reviews came in, I’d be out of business.

    Again, not doubting APL… Yet. But let’s see less shameless yellow journalism and comment plugging, and more proof that the shoes work.

  • yoyoyo

    I believe his father was the Mark R. Goldston becomes president and chief operating officer of L.A. Gear

  • Corey Zimmerman

    these are banned in the NBA. im not sure about college though

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