Tuesday, November 30th, 2010 at 11:49 pm  |  3 responses

“Why Is It Wet, If It’s Waterproof?”

Li-Ning’s creative advertising for its F2 line.

by Chris O’Leary/@olearychris

As an enormous fan of self promotion (follow me on Twitter!) Li-Ning has come up with a fantastic viral video, promoting its F2 line of shoes.

Li-Ning pulled in Donnell Rawlings (yep, Ashy Larry) and Gerry Bednob (from The 40 Year Old Virgin, Zack and Miri Make a Porno) to play U.S. customs agents who give a Li-Ning employee from China a hilarious interrogation.

Bednob runs away with this thing. I was gonna put a favorite quote in here but really, he gets funnier the more he talks. I reviewed the F2 Liftoff a while back, if you want some serious info on the product.

I’ve tried every Internet trick I know (plus excessive cursing) to embed this video and it’s not happening. The link is above and it’s also here for you to check out.


Li-Ning screen grab


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  • spit hot fiyah

    i’m li-ning towards kicking your a$$ lol

  • sample

    efff – you!!!

  • http://www.slamonline.com melvin ely

    Kiss him! KISS HIM!!