“Why Is It Wet, If It’s Waterproof?”
Li-Ning’s creative advertising for its F2 line.
by Chris O’Leary/@olearychris
As an enormous fan of self promotion (follow me on Twitter!) Li-Ning has come up with a fantastic viral video, promoting its F2 line of shoes.
Li-Ning pulled in Donnell Rawlings (yep, Ashy Larry) and Gerry Bednob (from The 40 Year Old Virgin, Zack and Miri Make a Porno) to play U.S. customs agents who give a Li-Ning employee from China a hilarious interrogation.
Bednob runs away with this thing. I was gonna put a favorite quote in here but really, he gets funnier the more he talks. I reviewed the F2 Liftoff a while back, if you want some serious info on the product.
I’ve tried every Internet trick I know (plus excessive cursing) to embed this video and it’s not happening. The link is above and it’s also here for you to check out.