Under Armour Launches New Cotton Line
by Ben Osborne / @bosborne17
Last week I was invited to a launch event for Under Armour’s new Charged Cotton line, an “innovative performance collection” that wicks moisture from the body and dries much faster than regular cotton. I haven’t had time to give a proper write-up about the event, which included some intense circuit training and featured guest appearances from the likes of Miles Austin and Vanessa Minnillo, and I’m no expert on cotton anyway, but our man Kyle Stack was there too and he just posted a good piece about the line on Wired.com.
The clothing line has been two years in the making, and it’s not your typical cotton product. The T-shirts, shorts and capris from which the items are made contain 95 percent cotton and 5 percent elastane. (The latter material is recognizable to UA consumers, since it’s what gives the company’s traditional products their recognizable, stretchy feel.)
The clothes will be available nationally and at underarmour.com in March.