Foot Fancy Review: adidas adiPure
Pure in performance, and lacking little.
The ‘10-11 season for adidas basketball has, in my own opinion, been the best season that the three stripes have ever experienced. The company has released some great shoes, most notably (for me) the adiZero Infiltrate, and the adiZero Rose is not far behind. As adidas has emphasized their newer updates to footwear technology and wanting put athletes in shoes that seek to place performance and comfort as the primary qualities of their shoes, Adi Dassler’s namesake company has done many great things in basketball footwear in 2011, and adidas is not undone with its latest shoe, the adiPure.
In testing the shoe, I encountered many positives. One thing that I like about the adiPure is that the version I tested is the bright yellow “Sun” shoe that Oklahoma City Thunder power forward Serge Ibaka wore when he jumped from the free-throw line in the 2011 NBA Slam Dunk Contest (unfortunately, I didn’t get to mark the occasion and play ball in them while I was inLos Angeles for the festivities). It literally looked like a bumblebee shoe, and that is very cool in its own unique way, because of its visual appeal. As far as performance, there are a lot of things to like and appreciate. The step-in feel of the adiPure is great; it’s soft but accommodating. The lining of the shoe is very plush, and has a foam-like feel that hugs my feet really well. Along in my testing, I found that the adiPure has good transition; I attribute this largely to the Puremotion pod outsole, but importantly, the full-length adiPrene+ cushioning; it’s not often that adidas employs full-length adiPrene in its basketball shoes, but the adiPure is served very well by the setup.
The support of the shoe is also good, and that extends from the upper to underfoot; largely, the SprintSkin that has been debuted in the Dwight Howard Beast shoes has changed into a new caged version of SprintSkin that implements rubber ribbing over foam-backed mesh and has been silently dubbed “FlexSkin.” This new version of SprintSkin adds a good deal of additional support to the adiPure’s upper. The stability underfoot is there as well, and again, the Puremotion outsole is largely responsible for this. The wide, flat laces that are used on the adiPure provide excellent, secure fit over the bridge of the foot without causing any discomfort from lace pressure. The tri-blend synthetic upper that is composed of the Flexskin, faux-patent leather and faux-suede provides a great level of fit that seems guaranteed to lock the foot in, and is unmatched in that particular sense. Add to those goodies that the traction is very sticky and “grippy”, thanks to adidas’ Wavebone Traction Surface outsole, and the adiPure is “winning!” in just about every major aspect of its build.
For all of the adiPure’s winning features, there is one thing that I wish was better — the ventilation. The one thing about the new SprintSkin/FlexSkin is that while it does great in providing substantial support, because it’s densely backed with foam padding, the ventilation that is apparent in the first-generation SprintSkin that’s found in the adiZero Rose and adiZero Infiltrate is virtually disabled in the adiPure. The trade-off for increased, lightweight support is a less breathable shoe, but with moisture-wicking socks, this aspect of the shoe is off-set. With that out of the way, there is little to complain about and a lot to be happy about when it comes to the adiPure’s look and feel. It’s a high-quality shoe and I recommend it as a worthy selection to play ball in.
(Much thanks to the good persons at adidas America for working with me to produce this review.)
Photo credit: CounterKicks
Sandy Dover is a novelist/writer, artist, and fitness enthusiast whose work has been published by US News, Yahoo!, featured in Robert Atwan’s “America Now,“ and now in Buckets and Playmaker magazines. You can find Sandy frequently here at SLAMonline, as well as at Facebook and Twitter.