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Wednesday, May 25th, 2011 at 11:30 am  |  15 responses

Kicks: adidas Takes On The Competition

by Chris O’Leary/@olearychris

You’ve got to give adidas credit. The shoe company is standing firm behind its newest basketball incarnation, the adidas Crazy Light. At 9.8 ounces, it’s the lightest basketball shoe ever made. The company put an ad up on its Facebook page yesterday, comparing it to one of its biggest competitors and taking a slice out of them with a samurai sword.

To the best of my memory, this is the first time a rival of Nike has taken the company on directly since Reebok thought it could step into the ring with them with the technology of the Pump. It’s a bold move, but a fun process to watch unfold.

With the Crazy Light hitting retailers on June 3, has it piqued your interest? After watching a number of NBA players rock the shoes in the post-season, does that make you want the shoes?

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  • Oh Nose

    I am totally copping some D. Rose Crazy Lights. Not gonna lie, when the Nike was “chopped” totally startled me

  • http://www.slamonline.com Max

    looks nice in other colours.

  • RobbieJay

    adidas goin at nike is like justin bebier dissing Nas.

  • Jer dawg

    Good stuff.

  • robb

    Funny spot but I just don’t believe these Crazy Light offer a good level of ankle stability. 12.5 ounces are light enough for me.

  • fuqadidas

    might be light but they are still adidas…ugly as hell anyway

  • Slips

    that’s actually a great ad. short and to the point. can’t remember the last time a sneaker ad made me want to go to a store to check them out.

  • Slips
  • DS44

    Stop making fugly copies of the Nike hyperfuse and then the can be competition.

  • fizzbucket

    Adidas seems to be under the impression that a light shoe is automatically a good basketball shoe. I couldn’t give two sh*ts if it’s an ounce lighter than a Hyperdunk, those things look flimsy and ugly. Also, they’re trying to go at Nike after ripping off the Hyperfuse? Nice try.

  • Gordo

    As a sneaker fiend and Jordan fanatic, I find these stylish and the commercial was sick!

  • Hay

    Nicely done Adidas, i’ll cop one…

  • giogolo

    Cwhoa..!Q Nike: “Lets do this!”

  • http://dude Chukaz

    dude those are some ugly shoes. Like, they UGLY! You know what would make them better? A swoosh on the side, losing the Adidas logo and making them look like hyperdunks… maybe even making them a little bit heavier…

  • Chris

    Really lame commercials from Adidas.

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