Thursday, August 11th, 2011 at 12:40 pm  |  23 responses

KICKS 14: On Sale Now!

Rajon Rondo and Nike Fuse style + substance.

by Ben Osborne / @bosborne17

inset portrait by Kareem Black / @kareemblack

Like we always do at this time…

Yep. KICKS Mag is here!

Even in a non-lockout year, taking a break after our annual Champs Issue to focus on shoes is a nice change of pace. This year, with the lockout news so depressing, it’s almost essential.

And sure enough, we’ve got all you basketball and sneakerheads covered (x 3!). This year’s edition, our 14th, has three covers: Rajon Rondo, Kemba Walker and Monta Ellis.

As always, we were looking for compelling players who also have unique footwear stories. Our man Rajon more than fits the bill.rajon rondo

On the court last season, Rondo averaged 10.6 points, 4.4 rebounds, 11.2 assists and 2.3 steals (the latter two each good for second in the League), firmly establishing that in terms of Boston’s MVP, the “Big Three” now all take a backseat to the “Big One.” And that’s exactly what Rondo is: a big 1, blessed with long arms, serious athleticism and a fine-tuned court sense that allows him to complete plays at both ends of the floor that most PGs wouldn’t even try. As well as LeBron and Wade played at the end of last spring’s Eastern Conference Semis, Celtic fans rightly wonder if things might have gone differently if Rajon hadn’t suffered that gruesome injury in G3.

Besides Celtics fans, one group of observers that has come to fully appreciate Rajon’s wide-ranging appeal are the folks at Nike Basketball, who went through their massive roster of athletes and made him the face of the Zoom Hyperfuse 2011. If these light-but-sturdy, dope looking kicks can perform for Rajon, why can’t they make better ballers out of all of us?

For this cover story, after we shot Rajon at his camp in Louisville, SLAM Editor-at-Large Lang Whitaker jumped on the phone with Rajon to discuss the state of his elbow and a whole lot about his game and his shoes. For fans of the Celtics, Nike or just of Rajon, it’s a must read.

Elsewhere in the issue, besides the cover stories on Kemba and Monta, we packed the usual broad range of pieces into a very meaty 104-page issue (ok, so we aren’t quite Vogue, but trust me: 104 is a healthy book in 2011.) There’s Eric Gordon talking about his maturation as a player and the adidas Stupidly Light he’ll be rocking. We sent writer Maurice Bobb all the way to Paris to cover  Quai 54, an incredible streetball event made extra special thanks to Jordan Brand’s financial and product support. There are also stories on Yao Ming’s shoe legacy, Swizz Beatz’ partnership with Reebok, Blake Griffin as the face of the Nike Zoom Hyperdunk 2011, Converse’s Band of Ballers, APL, ATR, BALL’N and so much more.

If you like basketball and shoes, you’ve simply got to cop this. Look for all three covers on newsstands in New York City starting today, while stores in the rest of the country should have it next week.

rajon rondo

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  • http://airtsinelas21.blogspot.com Roy

    I’m copping the Rondo cover!!! Hope this one drops in the Philippines soon.

  • Maurice Bobb



    Philippines waddup !!!!

  • idrees

    does this come to SLAM subscribers?

  • jay

    that is BS…no kobe cover…WTF!!!!

  • http://www.slamonline.com big_ticket

    im a celts fan,but i want the kemba walker,
    one proud pinoy subscriber,.

    @idrees not included in the subs. bec. this is a special ish or slam presents..

  • Kobra King

    No love for Blake?

  • Liam (in Australia)

    We subscribers had better get this. When I subscribed online last year, slamonline gave me the option of paying extra to recieve KICKS so I did. If I don’t get this issue I won’t be happy with Slam at all.

  • http://SLAM FLIGHT 9

    rondo or kemba in manila!!!

  • http://staticseth.blogspot.com Seth


  • http://SLAM Kirk J

    KICKS: something I look 4ward to every August. A national treasure! next year, how about a blowout look at running shoes and some of the best all time basketball shoes from each decade….Keep up the great work. KICKS should come free for SLAM subscribers!!!

  • Matthew H.

    where can i buy these? can i have a list of stores? or how can i get one?

  • stokesey

    Looking forward to this issue Down Under… Any info on the Kobe VII??

  • http://www.slamonline.com/online/category/blogs/san-dova-speak-easy/ San Dova

    Really happy to be a part of the new issue again.

  • slamfan

    does this come to SLAM subscribers?

  • Garett

    What does Obama think of Rondo’s shoes?

  • Anthony

    How do I subscribe to Kicks mag? Only give me Slam mag option below.
    And it is available via iPad through Zinio?

  • http://slamonline.com Ben Osborne

    @slamfam: subscribers do not get this. Newsstand only
    @Anthony: no subscription available for this. At the moment it is not on Zinio but that might change soon.
    @EVERYONE: this should be at any store that sells SLAM.

  • Anthony

    Thanks Ben, make it happen for us mate :)

  • gemma

    does anyone know where i can buy kicks in the uk. it came free once with slam but i havent seen it since thanks :)

  • frase

    Subscriber from NZ, can’t find this anywhere…

  • $tev3

    how long is this on newstands for then?

  • Linda Cortes

    Does anyone know where I can buy this Slam Kicks 14 in Asheville, NC or even on the web? Thank you.