Kicks: adidas Unveils ‘adizero Rush’
Yesterday, adidas unveiled the new lightweight adizero Rush running shoe, which is a ridiculous 7.5 ounces and comes in seven colorways, combining high performance and high style. adidas also launched a new 30-second ad spot celebrating high school athletes, from players to cheerleaders to coaches to the marching band, which you can see above. More details, from our friends at adidas:
“We’re really proud of the adizero Rush and excited to get the shoe in the hands and on the feet of athletes who run to get faster for their sport,” said Mikal Peveto, director of running for adidas America. “The adizero Rush shaves ounces from a typical running shoe, helping athletes as they work to stay faster than their competition.”
Peveto continued, “At adidas, our goal is simple. We design and engineer lightweight shoes to make athletes of all levels of sports faster so they can perform better on the track, the field and the court. We know seconds make the difference between first and second place or a personal best effort.”
Combining a super light shoe with maximum cushioning and support, the adizero Rush features adiPrene+ midsole technology for resilient cushioning in the forefoot to ensure a responsive ride. The shoe’s SprintWeb provides lightweight support while the unique nylon mesh construction is breathable and keeps the foot locked in place for stability and speed. The SprintFrame helps return energy to each stride and the shoe’s Lightstrike EVA reduces midsole weight by 15 percent.
The adizero Rush is available now for $100 at shopadidas.com.