Wednesday, January 18th, 2012 at 11:12 am  |  9 responses

Kicks: adidas Unveils ‘adizero Rush’

Yesterday, adidas unveiled the new lightweight adizero Rush running shoe, which is a ridiculous 7.5 ounces and comes in seven colorways, combining high performance and high style. adidas also launched a new 30-second ad spot celebrating high school athletes, from players to cheerleaders to coaches to the marching band, which you can see above. More details, from our friends at adidas:

“We’re really proud of the adizero Rush and excited to get the shoe in the hands and on the feet of athletes who run to get faster for their sport,” said Mikal Peveto, director of running for adidas America.  “The adizero Rush shaves ounces from a typical running shoe, helping athletes as they work to stay faster than their competition.”

Peveto continued, “At adidas, our goal is simple. We design and engineer lightweight shoes to make athletes of all levels of sports faster so they can perform better on the track, the field and the court.  We know seconds make the difference between first and second place or a personal best effort.”

Combining a super light shoe with maximum cushioning and support, the adizero Rush features adiPrene+ midsole technology for resilient cushioning in the forefoot to ensure a responsive ride.  The shoe’s SprintWeb provides lightweight support while the unique nylon mesh construction is breathable and keeps the foot locked in place for stability and speed.  The SprintFrame helps return energy to each stride and the shoe’s Lightstrike EVA reduces midsole weight by 15 percent.

The adizero Rush is available now for $100 at shopadidas.com.

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  • Da-Meat-Hook

    The title made me think JaRon, Kareem, and Brandon just inked a deal . . .

  • Fresh Boirdee

    ^That’s really the first thing that came to your mind!?! Really

  • Rik Smits Mullet

    the look like a plastic banana

  • Da-Meat-Hook

    Not really. The first thing that came to my mind was; unless the word “calories” follows the word “zero”, then it’s just bad marketing . . . We’re talking about high performance sports, not a diet drink.

  • Da-Meat-Hook

    “L.A. Gear Catapult” . . . now THERE’S a name that will sell

  • Chukaz

    I’m sorta with Da-Meat-Hook except i was only thinking of brandon. I’ve never heard of JaRon and i only remember Kareem cuz he played for the lakers for a couple of years and because the Bobcats cut him 81 games into a season once

  • BasketballJunkie

    $100…???…?? those should fall out a box of froot loops! wack!

  • Da-Meat-Hook

    Chukaz, JaRon is the oldest of the 3 brothers. Was a Mac-All-American and played @ UCLA.

  • http://www.slamonline.com spit hot fiyah

    ^he had the most hype out of the three as well