A first look at the 2012′s. Plus, a peak at JB’s Year of the Dragon detailing.
You’ll read plenty more about the new AJs on our site in the coming days. For now, here’s a first look and few words, courtesy of JB.
Today, Jordan Brand, a division of NIKE, Inc., unveiled the AIR JORDAN 2012, the 27th shoe in the AIR JORDAN franchise. The all-new AIR JORDAN 2012 is designed to encourage today’s athletes to rethink performance. This year’s model builds upon the AIR JORDAN 2011’s two midsole modular system by featuring two interchangeable inner sleeves and three interchangeable midsoles for performance customization. The AIR JORDAN 2012 DELUXE will be available in two colorways nationwide on Wednesday, February 8 for a suggested retail price of $223, with the AIR JORDAN 2012 Flight System launching on Saturday, February 25 for a suggested retail price of $180.
The AIR JORDAN 2012 draws inspirational cues from the legacy of Michael Jordan and continues to be one of the best performance shoes available by combining innovative technology and premium materials. The AIR JORDAN 2012’s modular system gives athletes the ability to customize for their unique playing styles and for fit preference by offering 6 different configurations.
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$233 Really? SMFH!
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