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Thursday, February 23rd, 2012 at 11:27 am  |  7 responses

Kicks: APL Concept 2 Black/Grey Now Available for Pre-Order


“Stop Dreaming. Jump Higher.” Athletic Propulsion Labs says it’s possible, and the company’s newest basketball shoe is now available for online pre-order in an all-new colorway. The APL Concept 2 was introduced earlier this year to rave reviews, and now features the recently introduced black/grey model. APL’s revolutionary Load ‘N Launch technology is designed to boost a basketball player’s vertical leap, and thus was banned by the NBA when the company first got off the ground. Check out more details, from our friends at APL:

With its sleek silhouette, speed lacing system, performance engineered collar and strategically placed black flow vents, the APL Concept 2 is a state-of-the art basketball shoe providing maximum versatility for team play and recreational use…Available in limited quantities, the new APL Concept 2 Basketball Shoe weighs just 15 ounces and features an innovative, two-piece synthetic carbon fiber upper construction, which conforms to the player’s foot using minimal seams and stitch lines to provide superior comfort and maximum performance.

The new APL Concept 2 is a true player’s shoe designed to take bring an individual’s game to the next level in vertical enhancement. The Concept 2 basketball shoe in Black/Grey sells for $175 exclusively online at AthleticPropulsionLabs.com Pre-orders are available for U.S. customers and will ship by March 9, 2012. International customers will be able to place orders by March 3, 2012.

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  • Riggs

    if they want more sales, they should create a better logo.

  • http://www.slamonline.com spit hot fiyah

    i doubt the logo is the problem. either they cost too much, or they don’t do what they’re supposed to do

  • Mooney10

    They look ugly! I think for the most part, players but shoes for comfort, practicality and style, not for some gimic. And $175 is way too high for such a repulsive looking shoe! They should have done some focus groups with ballers before they launched!

  • Matt Park

    I would buy these if they worked… Finally allow me to lay down some windmills haha

  • http://itsahardwoodlife.blogspot.com omphalos

    They do what they are supposed to, the NBA ran studies, which is why they banned them, because they have a literal spring system in the shoes. I know that’s put me off buying them, didn’t want that sort of cheat.

  • Matt Park

    ^ Cool. Good to say that these aren’t a marketing ploy or something… I’ve heard of these before, but I had a similar mindset then as you have right now. Thus, I chose not to buy them.

    But if these make the difference between simple dunks and a windmill, I’d buy them in a minute.

  • ab40

    they don’t you get a 1 to 3 inch increase max with these shoes, maybe not any if your technique sucks.

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