Tuesday, February 21st, 2012 at 4:16 pm  |  20 responses

Photos: Nike Olympic Innovation Summit

The Swoosh unveils Summer ’12 apparel and footwear on Day 1.

On Day 1 of the Nike Olympic Innovation Summit at Pier 36 Basketball City in New York, NIKE, Inc. President & CEO Mark Parker and other notables introduced the media to the footwear and apparel Nike athletes will wear this summer at the Olympic Games. Olympic Gold Medalist Carl Lewis was in the building to help reveal Nike’s brand new FlyKnit and Nike Pro Turbospeed technologies, plus a new generation of Lunarlon cushioning. Most pertinent to SLAM fans, though, was the unveiling—with the help of Deron Williams and Tamika Catchings—of the Nike Hyper Elite uniforms that the USA Basketball team will rock in London, and the 2012 Nike Lunar Hyperdunk kicks that LeBron James, DWill and the majority of their Team USA teammates will lace up. Stay locked to SLAMonline this week for more, extended coverage, including Q+As with some of Nike’s most creative minds. —Abe Schwadron

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  • Nella

    That USA logo looks like crap. Another site compared to to a cross between a Suzuki logo and a sketch in a teen kid’s planner

  • http://www.nba.com Red

    Yeqh lol, really gay that they won’t show Rose cause he’s with Adidas, Adidas shows Nike players on NBA ads.


    those 4 players against anyone in this planet, who wins?

  • dubB

    the S looks like a dollar sign.. you might as well leave the U and the S out and everybody will still recognize the team..

  • dubB

    woops I meant you could leave the U and the A out

  • http://staticseth.blogspot.com/ Seth

    The “S” looks like that graffiti S thing everyone used to draw on their school notebooks like 15 years ago.

  • bdogg

    they look better than the all star jerseys this year! i will cop white and navy 10 jerseys! count me in for the kbvii usa as well!

  • robb

    Deron looks like an assassin right there

  • Niio

    Yeah not really feeling the jersey this year, anyone else notice the the USA lettering makes the player’s bodies look unproportional?

  • http://www.nba.com Red

    I think the last years jerseys were designed by Mr. cartoon. They shouldve had Shepard Fairey design them this year.

  • ripslam

    Dig the jerseys and the kicks. I feel like Nike has used that same image of Bron dunking for years, just changed the clothing and shoes.

  • LA Huey

    I’m not feeling the jerseys. I thought last year’s was just fine. It’s definitely the ‘S’ that throws it off.

  • http://www.slamonline.com Max

    Lol at Seth, So true..

  • http://www.slamonline.com Mars

    Yikes. BTE (BEST TEAM EVER). Yup I said it. Nuff said.

  • guahan

    durant looks hella skinny in that group pic

  • http://www.slamonline.com spit hot fiyah

    seth and max, i used to do those also

  • Scot Peirson

    The shorts. The shorts. The shorts. About the only thing worthwhile…unless the shooting shirt is better than what they did in ’08…

  • Mo

    I actually like these jerseys.

  • andreanglais

    the USA reminds me of the silhouette of a B2 bomber; got to say that doesn’t sit too well with me…

  • http://slamonline.com The Black Rick Kamla

    @Seth HHAHAHAHAHAHAH memories fam….used to be a low key graffer when i was i younger, them S’s got me in the game lol