Thursday, March 15th, 2012 at 11:19 am  |  2 responses

Kicks: Reebok Announces Icon Footwear Campaign

With the help of Mike Posner, Rick Ross and Tyga, Reebok is bringing the Ex-o-Fit, WorkOut and Freestyle back.

by Tzvi Twersky | @ttwersky

Last night, the New York Knicks took to the court at Madison Square Garden and thrashed the Portland Trail Blazers. High above the basketball action, in a luxury suite decorated for the occasion, Reebok made an announcement of their own.

With Mike Posner and Rick Ross—and Swizz Beatz, who’s been aligned with the company for a minute—on hand, Reebok presented their Spring ’12 campaign that will focus on re-releasing some of their iconic footwear from the 1980′s, including the Ex-o-Fit, WorkOut and Freestyle.

Entitled “It Takes a Lot to Make a Classic,” the multi-platform—print, TV, web—campaign will feature the aforementioned hip-hop artists as well as Young Money rapper, Tyga.

We’ll have a lot more info for you later, including quotes from all of the involved parties, but for now just know that the Massachusetts-based company is really investing a lot in bringing Reebok Back.

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  • http://www.slamonline.com the_unknown

    people still wear reebok? smh they don’t know everybody’s rockin fila’s now??

  • Alex

    still some pretty B.A. shoes tho probably gonna cop the green ones and swap out those rainbow laces for some black or green ones.