Kicks: adidas Launches Boston365 Training Program and ’12 Boston Marathon Gear
In anticipation of the 2012 Boston Marathon, the world’s most prestigious road race, adidas—in its 23rd year as the official footwear and apparel supplier of the event—is releasing a special line of apparel and sneakers for the marathon runner. The adiZero Boston 3 (FORMOTION designed running shoes for $110), the adiZero Adios 2 (7.4 ounces of sneakers with added running grip fo $115) and the Official Boston Marathon Jacket (with “BAA 26.2” embroidered on the back collar) will all be available at Boston-area retailers, the adidas booth at the Boston Marathon Expo at the Seaport World Trade Center and adidas.com. Not only that, but adidas has launched Boston365, a new training program designed to help runners get ready for the Marathon. From our friends at adidas:
PORTLAND, Ore. (April 13, 2012) – adidas celebrates its 23rd year as the official footwear and apparel supplier of the Boston Marathon with the launch of Boston365, a new training program designed to help runners achieve the ultimate goal of running the world’s most coveted marathon.
In partnership with Fleet Feet Sports specialty running stores, adidas’ Boston365 program provides assessment, coaching and training to support participants hoping to qualify for and gain entry into future Boston Marathons.
Information and registration for Boston365 will be available online at RunBoston365.com in June and in-store at Fleet Feet Sports in September. The program includes micoach registration, which provides opportunities for runners to improve performance and get faster. Subscribers can participate in Coaching Circles run by local Fleet Feet training group leaders, develop individualized and time-specific programs and create unique apparel to celebrate a group’s quest to qualify.
Participants who don’t make it into next year’s marathon are invited redeem themselves during Run Your Own Boston on Patriot’s Day. The top three participants who capture the best video of their marathon will be entered into winning Boston Marathon entries for the following year.
adidas is proud to provide the official footwear and apparel for the 116th Boston Marathon. The Official Boston Marathon Jacket, the adizero Boston 3 and adizero Adios 2 running shoes are available at the Boston Marathon Expo at Seaport World Trade Center, adidas.com and Boston-area retailers Marathon Sports and City Sports. Fans and runners can also visit a pop up adidas retail store in Copley Square.