Kicks: Rick Ross x Reebok Classic
It takes a lot to make a classic.
Reebok has taken a creative approach to its newest marketing campaign. By recruiting artists Mike Posner, Tyga, Swizz Beatz and Rick Ross to endorse their brand, Reebok is looking to tap into the streets. The move has paid off and their Reebok Classic sneakers have been flying off the shelves. For the second installment of the “It Takes A Lot To Make A Classic” campaign, Reebok has turned to Rick Ross to push their Workout Mid Ice sneakers dubbed the “Souljas.” Arguably the hottest artist in hip-hop, Rozay is now the star of Reebok’s newest commercial and during the filming, took the time out for an interview to speak on the sneakers and the re-emergence of the Reebok Classic brand. Check out the commercial, interview, a behind the scenes look and pics in the above gallery and be sure to cop a pair of Workout Mids at Reebok.com/classics.