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Monday, April 30th, 2012 at 9:50 am  |  31 responses

Nike Calls Designer’s Tweets Mocking Derrick Rose ‘Inappropriate’


Jason Petrie, the man behind the design of LeBron James’ wildly successful shoe line, found himself in some hot water for sending out some not-so-funny tweets regarding Derrick Rose’s torn ACL. He has since apologized, and his employer Nike released a statement regarding the furor. Per Fox Sports: “Senior footwear designer Jason Petrie tweeted Rose ‘#shouldasignedwithNIKE’ after the reigning MVP suffered the knee injury in the Bulls’ playoff series opener against the Philadelphia 76ers in Chicago on Saturday. Rose signed a career deal with Adidas in February worth a minimum of $185 million over 13 years. Petrie, who designed the sneakers worn and endorsed by Heat star James, made a comparison between his man and Rose, who he referred to by his family nickname, ‘Pooh.’ ‘You got one guy only getting stronger, and one guy breaking down before our very eyes. You chose poorly Pooh… #shouldasignedwithNIKE #GWS [get well soon],’ he tweeted. [...] Nike released a statement on the issue. ‘As a brand that is passionate about sport, we recognize the intense level of play that every athlete has engaged in during this basketball season and respect the dedication it takes to compete,’ the statement said. ‘One of our basketball footwear designers posted comments online that we feel are inappropriate, and he has since apologized. We wish anyone who is injured a speedy recovery.’”

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  • http://slamonline.com Nella

    His bitch-ass tweets afterwards were even worse. Love it when someone calls people fake tough guys and fugazi over twitter – ever heard of the pot calling the kettle black?

  • Lp

    Sickening that mfs can mock a career threatening injury… You can tell who never played sports in their life. Derrick Rose tore his ACL because of Adidas he had on?????

  • AsadSaleh3

    Absolutely inappropriate. Nike has no room to talk dealing with injuries with guys like Brandon Roy and Greg Oden on their roster.

  • Mas

    Really? No way? Wow.

  • AiRsMiTh

    what a dick

  • Omnixyience

    How about Adidas mocking Nike shoes in their last year’s ad on the
    Adi Crazy Light?!

  • http://www.slamonline.com spit hot fiyah

    good point asad

  • Da-Meat-Hook

    Classless. We’re talking about a young man’s career here.
    Cosign Asad, we can throw Steph Curry’s ankles in there as well!

  • 23

    Asad, don’t forget Tmac and DHoward… Oh wait

  • http://www.slamonline.com Slick Ric

    He’s an idiot, just like other have pointed out, you got B.Roy, Stephen curry and Penny all wearing nikes but having serious injuries. SMH

  • http://www.youtube.com/watch?v=OIjoUTDDnIY Datkid

    B.roy and Penny had noted knee problems coming out of college though right? well at least B.roy did… Idk about penny.

  • http://www.fullc0urtpress.com KHOLIDAY

    He’s a jackass (Obama Voice)

  • http://stapledesign.com Spaceship Jay

    Bad PR move to say the least. Remember last year in the playoffs when Rose sprained his ankle wearing those new addida-light kicks while doing a routine step-back move, then switched back to his old kicks?

  • 23

    Yeah where does this guy get off!???? Cough Tmac cough

  • http://www.nbadraft.net Biggavelia

    He speaks the truth all through highschool & even memphis drose wore nikes ( in fact he wore lebron specifically) he sign with adidas and wahla – magic

  • patrick

    Further tho, seriously to the shoe designers comments..im interested, does he believe that some shoes make one more prone to tear an ACL? If so, i’m hella interested..ACL tear is one of the lamest injuries..i’ll do what i can to prevent them..including shoe science

  • Petro3

    Lets not forget how the Pistons BANNED players freom wearing Hyperize because of a high amount of injuries.

  • don the GSW fan

    somebody needs to review their company ethics…

  • http://www.twitter.com/_dfrance dfrance21

    I really don’t think you can attribute injuries to a guys shoes. Half the league is playing in low tops nowadays and I haven’t heard that rolled ankles are on the rise. Hell, Walt Clyde played in lowtop suede pumas and never had a career threatening injury. Some guys get hurt, some don’t. I think Rose’ unltra aggressive style of play hurts him more than anything. Look how violently he planted on that jumpstop. He needs to learn to tone it down.

  • 602Shorty

    @dfrance: You can’t say stuff like that on here. Too many star-struck wimps take personal offense to the suggestion that Rose and others thrashing their bodies around could possibly contribute to an increase in injuries. Apparently, pure athleticism trumps every other skill based style of play.

  • http://slamonline.com nbk

    It’s proven that low-tops are no more dangerous to the ankle then high tops. Which makes sense, considering you roll your ankle from the bottom, all a higher shoe does is well, nothing.
    .
    And I think it should be obvious that Rose being so herky jerky (and planting his heels as he does when he runs) puts more stress on his tendons and ligaments then the average athlete. Also, this schedule, and the lack of rehabilitation and rest time are at least worth examining. Even for a guy like Rose, who sat out a bunch, he still was forced to constantly work to get back, no time to ease back into rhythm.

  • Gus

    @nbk & dfrance…i agree with both, search for the site of Dr. James Stoxen…he has 20 + years of experience on such issues, and is an avid advocate of barefoot running; The Human Spring Mechanism, that’s what he calls all the amazing biomechanical stuff that happens when we walk or land from a jump…he say’s that athlethes can overcharge it (like Rose) but spend little time releasing it, it’s a balance, we can’t have super strong muscles + weak tendons (that’s what happen most of the time, search for Bill Parravano)and expect to be injury free, it’s a recipe for disaster…Plyometrics are done today wrecklessly, irresponsible, it’s like trying to put a masserati V12 motor on a VW chassis! and back to shoe science as @Patrick says, yeah, i do think that many things are just wrong with todays’ shoes and techology: if we don’t let our feet move and behave the way they were designed to that leads to all sort of wacky movements patters and weaknesses in the human spring mechanism; Basketball athlethes like Curry, Oden, B Roy, Penny, T Mac, Rose, etc. are just prone to such injuries but they don’t (and didn’t) have time to really recover and search for a holistic approach, they have (and had) to make money so they went for the band aid solution, not the long term all around return to balance of their bodies (search for Erwan LeCorré and MovNat)…i do blame shoe manufacturers and designers like petrie for being so irresponsible and not true to what it’s suppoused to be their job! what’s that heel elevation for? reduced toebox space? fancy cushioning? stiff soles? arch elevation? there are many studies on how cushioning in shoes make tendons and muscles work more…but again, it’s all about the money, colorways, adding a 0.5, making playoffs profits not what’s best for us.

  • http://slamonline.com nbk

    yeah buddy, when i blew my ankle up my dr told me i should try some vibrams. i am a huge advocate, and not even for barefoot running, but for barefoot living basically. If you don’t have to wear traditional shoes, imo, you shouldn’t.

  • RedRum

    his ACL was tore because of imbalances due to the ankle injury. Exactly the same thing happened to me. Blew my ankle, returned early then few weeks later blew my ACL… career over.. (ACL surgery was not as effective 20 years ago…). Shows play very little role. Yeah, if you are wearing really bad shoes that force your foot to an inwards angle then maybe. But all major brands make quality enough shows. Also blaming Thibs is stupid (though I would not have played him myself with 1min left). A healthy ACL does not just snap. It usually starts with a partial tear which unless you check it with endoscopy (which is a full surgery and no one does for just a small knee bother) and cannot be detected neither by MRI. So this was bound to happen later. I am really pissed of with all those bleaping reporters/journalists that blame Thibs when they have no knowledge on the physiology of an injury. They do not even bother asking a specialist. Wish Drose to get back stronger

  • Jordan

    This is everything wrong with sneaker culture, these dorks actually think they can talk smack like they’re in the league, it’s like every dork on the internet who says they are in “the shoe game”. NO you aren’t you’re a fucking dork who collects shoes like a Star Wars nerd collects action figures

    KICKS DO NOT MAKE YOU COOL!

  • http://www.lebron.com Lebron

    If Nike does not fire this guy then there should be a boycott.

  • http://www.lebron.com Lebron

    And if Lebron James does not publicly rebuke this idiot shoe designer then… nothing. He’s already the most hated athlete alive. What else is there. Just boo louder.

  • IDOT

    Stpehen Curry has had ankle surgery like 2 times since last season. Ricky Rubio tore up his ACL. Brandon Roy and Greg Odens knees are bad. Yet this clown want to talk s##t about. I wear Adidas and I have never had any problems.

  • Gus

    @nbk, yeah we’re totally on the same page man…we don’t have to use traditional shoes, and if i have to i go for the minimal ones; i had patellar tendon rupture 8 mo ago and i’ve been working hard on rehab (spring release, strenghtening, also the Egoscue method has done wonders)and since my return to ballin’ i’ve using nike dunks, air jordan 1′s and even chucks…i’m still wating for my first pair of vibrams!

  • Redrum

    i just realised that i was writting shows instead of shoes….

  • Lebron

    Karma is coming for Lebron and his shoe monkey.

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