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Thursday, October 4th, 2012 at 11:23 am  |  17 responses

Nike Officially Introduces LeBron X (KICKS)

The King’s tenth signature shoe is here. Behold, the X.

Images via Nike

By now, you’ve seen the LeBron X. But probably not like this. Today, Nike officially introduces LeBron James’ tenth signature sneaker, as only he and the Swoosh can. The shoe is available now all around the globe. Check out the introductory video and photos above, and more details straight from Nike, below:

Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James’ career. Diamonds form between the earth’s crust and super-heated core, where intensity changes the structure of carbon over time. Under extreme pressure and temperature carbon then becomes diamonds.

Heat, time and pressure are three things James has faced and act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.

Each colorway of the LEBRON X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James’ electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.

The technical benefits also include a lock-down fit, excellent cushioning on impact, and a lightweight feel. The very first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball all bring the shoe to entirely new heights.

LEBRON X Key Technical Details:

UPPER

- Hyperfuse construction on the upper is a composite of lightweight synthetic materials and mesh that are fused together to create a nearly seamless, one-piece upper that is lightweight, breathable, supportive and durable

- Flywire technology is strong yet dynamic and lightweight, providing an adaptive fit and excellent lockdown through the midfoot

- Mesh tongue and a full inner sleeve provide breathability

- Molded diamond shapes on the tongue add comfort

- Asymmetrical collar is cut higher on the medial side for support and lower on the lateral side for enhanced flexibility and comfort

- Diamond inspired detailing on the upper celebrates the tenth anniversary of LeBron James’ partnership with Nike

MIDSOLE

- Full-length, visible Nike Zoom unit allows low-profile, maximum cushioning with a soft and responsive feel under the entire foot

- Lightweight Phylon midsole provides ultra-lightweight cushioning and comfort

OUTSOLE

- Solid rubber outsole provides durability and traction for a variety of surfaces

- A modified herringbone pattern enhances multidirectional traction

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  • ughh

    so sexy

  • http://slamonline.com/ Ben Osborne

    Love em

  • Dutch Rich

    That’s a very intriguing shoe. The ad not soo much, dude needs a narrator. Disappointed in Nikes marketing pitch, selling this shoe as an unattainable luxury item.

  • zogs19994

    JB TAKE NOTES!!!

  • JR

    These are most certainly dope. While I can see why they cost as much as they do, I definitely don’t support the ~$300 price tag!

  • 23

    The price is too crazy. Come on, what about all the kids that are growing up in situations similar to Lebrons? The kid that wishes he could rep Lebron on his feet because he’s his favorite player. Just unimaginable for so me families to spend so much on a pair of sneaks for their kid. Btw i really like these. Im a fan of Lebron in general. I just wish Nike would think about the consumer first.

  • Mike From Spain

    Last years’s hyperdunks are fine shoes. No one is forced to buy Lebron Xs.

  • RussJ

    THIS PRICE TAG IS DISGUSTING. NO WONDER KIDS SELL DRUGS. ITS THE ONLY WAY THEY CAN AFFORD SHIT LIKE THIS.

  • ByAnyMeansNecessary

    Great looking shoes. My guess is that neither LeBron nor any other athlete with a shoe is directly involved with how much they will cost. Nike was selling shoes before LeBron. They will sell them after he’s gone. They know what they want to do and how much they want to charge people.

  • Junior Taylor

    Y’all do know that the actually shoe (not the Nike + version) costs 180, right?

  • http://nikelebron.net/ Kaczala

    It’s not actually all over the globe. So far only U.S. and Asia.

  • shutup

    Another forgettable Lebron shoe, looks a helluva like those huaraches Kobe likes to wear

  • T-man

    I like!!!

  • blackthought

    look like they`re build 4 hikin` – the lebron III – that was a real clean shoe – but now they`re gettin`uglier every time – and the pricetag – wtf!

  • http://twitter.com/Jzakoni Verified Account

    only superstar that keeps prices low as possible is Kevin Durant

  • http://www.facebook.com/shooting.guard.319 Shooting Guard

    lebron!!! that’s my dawg, but there’s many other things I’d rather do with 300 dollars

  • 23

    Yeah, but his next shoe is like 115 i believe. So im assuming it’s only going to rise in price. People see bball shoes as fashion or swag or whatever. I remember when you saved your kicks for the court and you wore boots or casual shoes off the court.

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