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Wednesday, January 9th, 2013 at 5:55 pm  |  19 responses

John Wall Going From Reebok to Adidas, Rumors of Reebok Leaving Performance Basketball Untrue


by Tzvi Twersky | @ttwersky

Yes, the pictures that appeared online today are accurate. Washington Wizards guard and Reebok’s No. 1 pitchman from 2010-2012, John Wall, is now wearing adidas.

“All the things we’ve done in the past have been releveant to the culture, and they’ve all been built around interesting stories, cool personalities and the right product,” Todd Krinsky, Head of Reebok Classics and Basketball, told SLAMonline late this afternoon.” I think over the last few years we’ve gotten away from that and become another basketball brand. So, we called a timeout. What we’re doing moving forward is, we’re still absolutely in performance basketball, we’re just going to have a different approach.”

“When the John [Wall] conversation came up,” says Krinsky, “it was, Moving forward, would he better better suited with our positioning or adidas’ positioning? We kind of felt the adidas side, giving where they’re going, would be a better home for him. So, we talked to him and made that decision.”

No, the internet rumor that began on Twitter shortly after the pictures emerged is 100 percent false. Reebok will not be discontinuing their performance basketball wing.

“The reality is, the stuff being talked about on Twitter is completely inaccurate,” says Krinsky. “We’re absolutely still in performance basketball, but we’re going to be looking for more storytelling, more retro-inspired new products. Pump will be be part of what we do, so will new personalities. But it’s really about creating our own space, and trying to create something that’s new to the young consumers that’s basically seeing a lot of brands do the same thing.”

What this means, essentially, is that for the near future Jameer Nelson, Jason Terry, Isaiah Thomas, Maalik Wayns and others will be wearing Answers, Kamikazes, Pumps, Questions and other Reebok Classics. Then, moving forward this year and beyond, new talent will be wearing new sneakers.

“We’re certainly going to sign new athletes; you’ll hear more about that after the season ends,” says Krinsky. “But we’re in the game, we’re signing athletes and we’re in basketball, just with our own voice like it used to be back in the day.”

Here is the official statement released by Reebok this afternoon:

“John is a tremendous player and person, and has been a great representative of the Reebok brand. We wish him all the best. He is in good hands with adidas. Basketball remains an important category for Reebok. We have a long and very successful heritage in the sport, which provides us with a unique point of view and place in the category. In the near future, we will announce new basketball assets, to join our current roster, who we feel best represent the direction our style-driven performance basketball business. We’re looking at athletes who are unique in their approach to style, their game and their life in general.”

And in case you wanted still more confirmation, here’s John Wall being greeted to the adidas hoops family, via Twitter:

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  • TSmoove

    Good move by J.Wall

  • Redd

    Reebok stinks, I like adidas.

  • Tracy Hatfield

    Reebok is a Crossfit/Training brand now….although the old BB kicks were pretty damn good.

  • ByAnyMeansNecessary

    No one’s really cared about Reebok since AI. John Wall couldn’t bring those fans back. AI was a different breed.

  • RunNGun

    Reebok is owned by Adidas… big deal. SMH

  • K-Dub

    Wow John Wall really is trying to be just like D Rose.

  • mhm

    lol who will have more commercials now??

  • JL

    I saw that at one point Reebok had signed Scarlett Johansson to create her own line. At that point they crossed the line from being a sports brand to a leisure brand like sketchers.

  • The Spaniard

    What this guy said.

  • http://twitter.com/_DFrance DFrance

    That ZigTech garbage was just not made for basketball and their designs were boring. I actually like the approach of releasing more retro styled kicks, with newer materials. Kinda like how like retros a Barkley shoe, but then uses hyperfuse in it.

  • dubclub

    ^dummy that shouldnt even be a question

  • Max

    Adidas has really athletic players; Drose, Dwight, JSmoove, now Wall.

  • Dave

    Not to mention 3 time slam dunk champion Joel Pryzbilla.

  • Max

    And the inventor of the Dunk, Tim Duncan!

  • nhm

    wall just failed as a signature athlete.

  • DJChrisC

    kinda crazy Reebok decided to part ways with Wall after investing a big ad campaign/signature shoe on him and before he even played his first game this season. I think Reebok realizes John Wall will never be a marque star player that can push shoe sales like Lebron, DRose, and KD. He may one day be an all star caliber player but I think this marketability is on par with Rondo and Deron Williams who are good but not marketable stars.

  • TSmoove

    Don’t forget Dame Lillard

  • Max

    I didn’t know he was with Adidas aswell.

  • Chornic

    any clue which addiass version he will be wearing?

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