Nike Sportswear Unveils ‘Area 72′ Collection (KICKS)
A look at Nike’s “Ball Beyond Limits” exhibit from All-Star weekend.
Images via Nike
After giving a sneak peek of the ‘Area 72′ Collection last month, Nike held an official release in Houston during All-Star Weekend. The always-creative Nike built their ‘Ball Beyond Limits’ showroom on the ice rink right in the middle of the Houston Galleria and had exhibits for each ‘Area 72′ sneaker. Those who stopped by also got to peep special chrome versions of this year’s All-Star releases and had a chance to grab some customized Nike Elite socks. Click through the pics above to check out the exhibit.