Reebok to Celebrate 30 Years of Classic Leather (PHOTOS)
Stash, plus 12 other renowned street artists, join with Reebok to pay homage.
This year, 2013, marks the 30th anniversary of Reebok’s signature sneaker, the Classic Leather. To celebrate the memorable milestone, the Canton, MA, based company has partnered with Stash, a renowned street artist, and 12 other geographically diverse graffiti artists on a project Reebok is calling the “City Classics” collection.
Located above is a short video, featuring Stash, that breaks down the concept. We’ve also included the graffiti that inspired the 12 designs. As for the sneakers themselves, you’ll have to wait a little while to see them… and a little while longer (July 1) to cop them.
For more on the limited-edition “City Classics” collection we turn to a release from Reebok Classics:
The collaboration exhibits exclusive limited edition Classic Leather silhouettes that have been reenergized by participating artists: Wane (NYC), Eklips (LA), Pose (Chicago), Mad (Philadelphia), Tati (Miami), Totem (Atlanta), DA Flow (Mexico City), Sick Systems (Moscow), Rae Martini (Milan), Rimo (Tokyo), Monster (Paris), and Swifty (London).
“I’m proud to be part of the ongoing celebration of the Reebok Classics Leather 30th anniversary,” says Stash. “In commemoration of this milestone, I curated 12 artists to provide original artwork that is seen in the City Classics capsule collection. Every city has a story, every story has a picture, and that’s what each shoe represents.”
Each artist reconfirms the unbreakable bond between sneaker and graffiti culture, and ultimately offers a powerful dose of aesthetics inspired by the tremendous legacy created by City Classics curator, Stash, and fellow New York City legends, Keith Haring and Jean-Michel Basquiat who currently have product collaborations with Reebok Classics through their foundations and estates. The City Classics project offers a blank canvas to those who wish to navigate outside of their own creative compass, drawing influence from decades of rich culture in contemporary fashion, art, music and sport through the fusion of its heritage and the relevance of its partnerships and curators.