Thursday, November 28th, 2013 at 11:30 am  |  10 responses

adidas Says Plans Won’t Change for Derrick Rose

The apparel giant milked #TheReturn all of last season, but it’s hard to imagine adidas going down the same route following Derrick Rose’s second devastating knee injury. The adidas basketball marketing team finds tiself in a tough spot. Per the Daily Herald: “Rose has played in just 50 NBA games — 49 in the regular season — since he led Chicago to the Eastern Conference finals during his MVP season. He was just working his way back from surgery after tearing his left ACL in the 2012 playoff opener when the injury to his right knee cropped up, another dagger for the Bulls and Adidas. That it happened in Portland, just a few miles from the company’s North American headquarters, was another twist. Adidas America president Patrik Nilsson and Portland-based vice president of global basketball Lawrence Norman were sitting courtside and had an up-close view. Had they shed tears, would anyone have blamed them? Rose signed a contract extension with the company in February 2012 that reportedly was worth $185 million to $260 million over 13 or 14 years. Two months later, he tore his ACL. Now, he’s on the mend again. Adidas issued a statement wishing Rose well while pledging its support, and it’s not clear how the latest injury will impact the campaign. ‘I can tell you that we’re focused on supporting Derrick through his recovery,’ Adidas spokeswoman Madeline Breskin said. ‘Our plans remain unchanged at this time and we will update business plans, as needed.’ [...] When it comes to basketball shoe sales in the U.S., Nike has a stranglehold. The Swoosh is by far the leader at 92 percent with Adidas a distant second at 5.5 percent, according to research firm SportsOneSource. On the plus side, the basketball shoe market is up 25 percent in general. Then again, Rose’s signature shoe didn’t fly off the shelves last year, generating $25 million. ‘They really don’t have another marquee player in their stable,’ SportsOneSource analyst Matt Powell said.”

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  • Pacachondo

    Poor Bulls/Pobres Güeyes

  • robb

    Adidas should make DRose a favor and rescind the contract so he can go sign with Nike, or UA.

  • Cortez Mack

    That is not doing DRose a favor.

    He is being paid regardless.

  • robb

    I’m not talking about getting paid,I’m talking about not not having to wear those sh*tty shoes when he returns.

  • urriah

    man, you sure do hate adidas…

  • house

    In my experience Adidas make excellent basketball shoes. Speaking for myself wearing Drose 2.5′s actually lessened knee pain while also supporting my ankles much better than Nike’s ever did. Better build quality too imo.

  • urriah

    going back.. the rose 1 and 1.5 were super awesome… looks good in my book too (google urriah + drose and you will see)

  • robb

    let me ask you a question: Are you an explosive player? what’s your style of play?

  • robb

    you know what’s funny? I’m actually wearing a pair of Adidas right now.

    I don’t hate the brand I just hate how badly designed they are for certain players. If you are a guy who doesn’t drive hard to the basket and who isn’t very explosive Adidas is not that bad, but guys like Rose or Wall shouldn’t be wearing them. I fear for Wall right now.

    I know I’ve been ranting a lot these days about Adidas, many things I’ve said may seem out of proportion, specially because there’s no scientific proof supporting my claims, but I do think those shoes have something to do with the injury. Most will disagree with me, but that’s what I think. But no I don’t hate Adidas.

  • guest