Dwyane Wade, Stance to Launch Sock Line
This ain’t gray sweat suits and white tube socks/This is black leather pants and a pair of Stance—Jay Z
The past year has been good to both Dwyane Wade and Stance. Moving forward, the two are hoping to make the next year even better, together. Via a press release: ”Stance, the leaders in the sock market and innovators in the category, continue to redefine the way we think of socks. Today the brand launches The Wade Collection in partnership with NBA Miami HEAT Champion and style icon, Dwyane Wade. The Wade Collection showcases casual and gentlemen socks designed and developed by Wade himself and includes 13 different styles that will be available at Champs stores and select boutique retailers nationwide.
Dwyane is the first NBA player to step into the sock game. As one of the NBA’s leading men, Wade is consistently recognized as one of the best-dressed players off the court and frequently highlighted for his style. With Stance, Wade was able to weave his impeccable sense of fashion, personal style, and passion for design into his collection and bring together all aspects of the collaboration process.
‘We’re very excited to unveil the Wade Collection,’ said Jeff Kearl, CEO of Stance. ’Dwyane has had an undeniable influence on the NBA and on fashion, and we are thrilled to collaborate with someone that is so passionate about everything that he is involved in. This is one collection that really speaks for itself.’
The Wade Collection features both casual and gentlemen sock collections—gathering inspiration from Dwyane’s style on and off the court. In designing the collection, Wade collaborated with Calyann Barnett, Creative Director of Brand Wade, to develop designs that are inspired and influenced by his personal life experiences.
‘Style has always been a personal interest of mine, and I’m excited to be able to express some of my own influences through my collection for Stance,’ said Dwyane Wade. ‘Socks are often overlooked in fashion, but socks have the amazing ability to transform any ensemble into a bold fashion statement that reflects your personality and mood.’”