Friday, January 31st, 2014 at 11:39 am  |  11 responses

Flight 23 at Footaction, North America’s First Jordan-only Retail Store, Opens Tomorrow



We’ve known this was coming for a few weeks now, but the day is finally here. Tomorrow, Saturday, February 1, Jordan Brand and Footaction will host the grand opening of Flight 23 at Footaction, North America’s first Jordan-only retail store, located on West 34th Street in New York City—a block from Madison Square Garden. According to Jordan, “Flight 23 is the first in a series of planned premium Jordan retail experiences coming to North America, and will provide consumers with the best assortment of Jordan Brand product available.” One store, all Jordan gear only. Yep, tomorrow the 18-foot tall classic Jordan shoebox that’s been serving as a construction barrier will come down, and Flight 23 will be open for business, starting with a ribbon-cutting ceremony at 10 a.m. Stay tuned to @Jumpman23 and Jordan.com for all the latest information.

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  • Dfrance

    Will they have unlimited stock of retro releases? I really don’t see the point of an all Jordan store, if all thats in stock are the same “team Jordans” that no one wants, and shorts and sweats you can buy elsewhere for cheaper.

  • Anthony

    Jordan retail stores?!? …really? The marketing team behind the reboot of this brand is second to none, the do realize mike hasn’t played in what….over 10 years?

  • Anthony

    Our HornCats franchise is rebranding here in NC, we need a cash infusion…lol!

  • underdog

    I liked the Jordan brand better when they haven’t released three new pairs every week. I get that it’s great for business, though.

  • http://www.ysthedj.com/ YS

    No one camps out for them but they still move numbers. Jordan brand is 60% of the US basketball market. That’s not all retros.

  • Dfrance

    I gotta believe that like 90% of that 60% is retros. lol

  • http://www.ysthedj.com/ YS

    With retros being so limited? There are a lot of SKUs but the numbers don’t add up. A lot of Spizikes, 6 rings, Melos, CP3s, etc floating around out here. Retros sell the brand but new models move units, just without hype.

  • Nathan Shane Long

    New York Hypebeasts get ready

  • Kathy Miller

    We’ve known this was coming for a few weeks now, but the day is finally here.

  • Dfrance

    Nah I’m sure those other shoes move units too, but I don’t even think retros are that limited anymore. I just think the demand is that high. I mean, your specialty ones like the DB and Bin 23 joints are limited, but just general release retros are in high demand.

  • http://www.ysthedj.com/ YS

    According to @MattSOS (pretty well respected analyst), retros are 40% of all Js sold.