Tuesday, January 29th, 2013 at 1:01 pm  |  9 responses

Reebok Unveils the T-Raww (KICKS)

The company took to Madison Square Garden to show off Tyga’s signature shoe.

Last week, amidst the cozy confines of a crowded suite in Madison Square Garden, Reebok and YMCMB recording artist Tyga officially unveiled the Reebok Classic T-Raww.

“We found each other,” Tyga said, referring to himself and the Canton, MA, based company, who are marketing the T-Raww as the rapper’s  signature shoe. “They were looking to tap into a younger fan base, and I was trying to partner with somebody who was feeling what I was trying to do.”

For its part, the T-Raww reflects Tyga’s youth, west coast roots and fashionista tendencies. Or, in more technical terms, the T-Raww flaunts bold monochromatic colors, a vulcanized skate-like mid-sole and a euro-esque premium leather upper.

“When you see them, it’s like, OK!,” Tyga, 23, said over the din of the New Jersey Nets-New York Knicks game, “and then when you put them on they’re really comfortable.”

The price point is really comfortable too. The T-Raww, which drops at Shiek stores on February 14th, will retail for $80.

“I spoke to Pharrell [Williams] and he said the biggest mistake he made was making his price [for the Ice Creams] too high,” said Tyga. “You’ve got to realize who your fans are. At the same time, I wanted it to look like high fashion, to feel right.”

The first two colorways to hit the market will be excellent blue and excellent red. After that, according to Tyga, at least 10 more colorways will be made available over the course of 2013, including special ones in honor of his album release this spring.

Tyga, who spent hours handpicking the colors and filming an ad campaign to support the shoe, thinks the T-Raww will be a major factor for Reebok this season.

“We’re turning it up,” said Tyga. “We’re making fire.”

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  • Redd

    LOL Reebok is a joke.

  • https://twitter.com/Wayne__o BuenoWayno1

    Yuk…..I’ll give the stone cold stunner to anybody who in their right mind paid for these.

  • shutup

    Know a couple of gang members that might actually like these…….

  • shutup

    Figures Tyga would be wearing these, that dude is a walking punchline anyway.

  • http://twitter.com/Jzakoni Sanchez

    have you seen the reebok classic jam’s? their pretty nice

  • http://twitter.com/Jzakoni Sanchez

    i see anyone getting shoe deals nowadays

  • Redd

    I like the Kamikaze

  • king

    the blue wasnt didnt look that bad

  • king

    damn auto correct “the blue ones didnt look that bad”