Thursday, June 10th, 2010 at 3:53 pm  |  3 responses

Videos: World Basketball Festival Announcement

The World Basketball Festival will be making its much-anticipated debut in New York City this August. SLAM was there when Nike made the announcement at Studio 59 in Chelsea Piers yesterday. Here’s the day’s events compressed in to film, with a bonus digital tour of the city’s hardwood makeover:

This next video features the fresh, ultra-light uniforms players will be wearing during the four days. Shorts that weigh six ounces?! You have to see these threads to believe it:

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  • http://www.youtube.com/user/CathedralsRecords?feature=mhw4 Earl

    Because jerseys weigh so much…?…?…

  • http://slamonline.com Ben Osborne

    Nike did such a good job with this stuff. The Festival in August is going to be amazing.

  • http://nba.com/cavaliers Stephon

    It should be an amazing week in New York.