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Monday, October 25th, 2010 at 2:25 pm  |  157 responses

Video: LeBron James’ New Nike Ad ‘Rise’ (UPDATE)

Nike and their ad agency Wieden+Kennedy deliver the goods (as always) on the eve of the regular season kick-off. You’ll have to view it on YouTube for the time being. Enjoy.

UPDATE: We’ve got the video now. Color us thoroughly impressed.

 

(H/T: Nate Jones)

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  • http://www.slamonline.com Eboy

    Do the words, Suck it, haters, mean anything to all of you? LMAO……my man! The Barkley bit makes the whole thing.

  • http://slamonline.com rudy

    that’s what I’m talking about! Finally he’s saying something back. But then again, I’m pretty sure he didn’t write one word of his little speech there.

  • Noel

    Touché, Lebron/Nike, touché

  • lexluther703

    Nike back to it’s usual standard of commercial brilliance.. prove the doubters wrong, King James

  • http://Slamonline.com Bryan Crawford

    This spot alone may just repair his image. The Nike machine does it again.

  • namik

    Soooooo dope!! Can’t hate on this.

  • http://thephotoriot.com davidR

    not bad. why does this make me think of the dark knight returns? shout outs to frank miller

  • Joey E.

    hate the heat, dont like LeBron. love this ad. i suddenly hate him less. good job Nike

  • Noel

    I like how it opens with “should I admit I made mistakes?” aka the decision lol

  • Chris

    As a Lebron neutral, this is lame for this reason; in person, interviews, using his own mind, he has come up with nothing. His responses have been empty shells of idiocy.

    Any of us could look down a lens and recite a Nike marketing speech written for us.

    Meh.

  • http://www.slamonline.com Eboy

    Chris, while you are correct, do you think years of Jordan ads weren’t constructed in the same exact way? Or any big name athlete for that matter?

  • http://slamonline.com Ben Osborne

    Awesome.

  • MontrealRaul

    Just play ball. Thats a badass commercial, rather see me clips of leBron PLAYING ball. Get over the drama and WIN. Just do that. seems like “his mouth is writin checks his brain can’t cash.” JUST WIN!

  • lalala

    hmmmm… decent commercial… he is still a loser

  • http://slamonline.com Allenp

    i like how he handled chuck.
    And, I just want the Heat to be healthy and angry. That’s what I want.
    Also, Pat Riley has GM of the Year locked up. How does he lose Mike Miller and then go out an sign Jerry Stackhouse, who can still hoop in limited minutes? He just keeps adding parts to the Big Three. That’s impressiv as hell. Granted, his marketing pitch is fairly simple, but still.

  • http://bulls.com airs

    i had to watch this at work without any sound, but it still looked dope. i could only infer from him plugging his ears while his “advisors” were speaking that he’s firing them? i hope.

  • kev

    what should you do? destroy the league this year Bron! The haters were always haters and the fans are still fans!

  • david – aussie in canada

    neutral here, but can’t hate this ad, its brilliant, whether nike or lebrons camp made it doesnt matter.

    give credit where its due

  • Michael Whyte

    Awesome. ‘Hi Chuck’

  • http://SLAMonline.com GotHandles?

    AWESOME

  • kwame

    first off…can we please kill the term hater, it’s played out…2nd, nike always makes good ads…3rd, you can hate lebron or love lebron, thats whats sports is…it’s funny how people turn it into a moral dilemma

  • http://www.michaelcho.com M Cho

    Damn, I hate commercials, but this one was riveting.

  • http://slamonline.com Allenp

    “hating” someone seems to be a moral issue to me.

  • Benjamin Stone

    I’m with Kwame on killing the term hater, especially when it comes to sports because you inherently “hate” the opposition. Not literally hate, as in hate-to-the-death, but you know where I’m going with this. Does a Redskin fan hate the Cowboys? Cardinals fan hate the Cubs? Back in ’95 every Bulls fan hated the Knicks. HATRED. As to the commercial, the real winner is Nike and Wieden+Kennedy. Solid gold.

  • http://www.chicagonow.com/blogs/chicago-bulls-confidential/ Diesel

    All I care about is that Don Johnson is working again.

  • http://stapledesign.com Spaceship Jay

    Co-sign B Crawford. You saw what they did at the World Basketball weekend; kept his mouth shut, off of the camera, though he was present the entire time. See what Nike did for Kobe? They even made his nickname stick. Which he created. Himself. Yuck.

  • http://twitter.com/malunewyorker Jer Boi

    how did Nike just make me hate LeBron a little less with that ad? amazing..

  • http://stapledesign.com Spaceship Jay

    Oh, and yes Lebron. We want you to stop listening to your friends. Your in a business, not a hang-out spot.

  • vtrobot

    wieden and kennedy has been huge for nike over the years. i’d actually say that this one is sort of middle of the road as far as what else they’ve put out. all of their old spice TV ads are better. this one seems a little recycled, but with better props and settings. this, and the games he starts winning will win back the fanboys. other that that, this doesn’t change much. plus, MIA loses tomorrow night so there’s that.

  • karma

    hate HATE lebron, but great commercial.

    Reminds me of Kobe’s “Hate me or love me” commercial.

  • http://aspov.blogspot.com Cheryl

    I f^cking LOVE IT!!!! You go, boy! I love the “should I not listen to my friends? They’re my FRIENDS. Yessssss.

  • karma

    Friends tell you to do stupid thing. Lebron needs some balls.

  • marc

    I think lebron/nike have the best commercials.

  • http://www.bulls.com Enigmatic

    I HATE that I can’t watch You Tube videos at work.

  • http://aspov.blogspot.com Cheryl

    Well, I don’t know what kind of friendships you have, but my friends have my best interest at heart, and I can consider their advice based on that aspect. Now, for folk who only care about the financial benefit, yeah, well…

  • http://www.chicagonow.com/blogs/chicago-bulls-confidential/ Diesel

    It looks like my first comment got lost in SLAM Space, but to sum it up YES – The whole commercial I just kept thinking YES, admit you made some mistakes and stop listening to your friends. It would go a long way towards repairing his image. @ Cheryl – I don’t get why you’d like that line. Regardless of whether or not it’s bad advice, you have to listen to your friends because they’re your friends

  • http://www.slamonline.com Pardeep

    Wow! This is the smartest ad ever, imagine how many people are going to start loving LeBron again just because of this. One of the best ads ever

  • TrailBlazing&SportingLisbon

    the masters of spinning!!they did it again!

  • underdog

    Nike did it again.

  • http://aspov.blogspot.com Cheryl

    Actually, I like that line because folks who don’t know him and probably don’t care about him, are telling him he should abandon his friends, the few people he trusts in this world. I’m not saying his friends are always on point in their advice, but why would you ask someone to not trust the people in their life that care about them, and trust people who don’t. That i don’t get. So, yeah, I like that line. Loyalty is important to him, and that’s not a bad priority to have.

  • PlanetAsia14

    Hmmm… Interesting commercial… Nike itself may just fix ‘Bron’s image.

  • Darius

    GREAT commercial

  • http://Www.slamonline.com Myles Brown

    One commercial can’t change someones image. Nor can a thousand, even if they’re all as awesome as this one. People will feel how they do about him regardless.

  • http://www.chicagonow.com/blogs/chicago-bulls-confidential/ Diesel

    There’s a diference between ditching your friends and just not letting them run your business. That’s my only point.

  • snasty10

    that is one hell of a commercial

  • MUBWAR

    Hi Chuck…looool… i think lebron added that to the speech…nice comeback

  • http://www.double-technical.blogspot.com Zee!

    What Chris said. Seriously. I dig the ad and all, but c’mon…. that battery in “The King’s” back is powered by nike.

  • Fat Lever

    If Nike’s marketing group could just conduct every interview for Lebron, he might seem likable. Like someone said before, it’s easy to come across as not a d-bag when the words are scripted for you. But when Lebron is off the cuff, he undoes everything this ad built up for him.

  • http://www.double-technical.blogspot.com Zee!

    Paid for by the good folks at Nike….

  • http://blog.enterplanet360.com NAS

    Just to clarify this ad is long (1:30) and has a couple of sagging parts but the 30 second spot which normally is the cutdown version that gets aired on TV I would guess without the hall of fame part and cut downs of the barkley, miami vice, tattoo and poetry parts will be GANGSTA and he will instantly be likeable again (pairing it with an awesome season performance)…. just like that — great W+K!

  • http://slamonline.com Allenp

    I see you Cheryl.
    I don’t know what type of friends you people have, but I get exactly what Lebron is saying. You have to live your own life, but you still trust and listen to the people who are your real friends. Always.

  • http://slamonline.com The Black Rick Kamla

    ……EPIC……how can you hate??? seriously!!!! haha Chuck!

  • Yesse

    Is it LeBron or Nike who had the idea? If this was LeBron’s idea i might even like him, but if this was Nike’s idea i think i’m not gonna change.

  • http://slamonline.com Allenp

    Also
    If you’re a professional athlete and you give honest, real, non-scripted answers to most reporters, you are an idiotic.
    Read Oscar Robertson’s interview with Scoop, then come back and watch the ad again, and think about Lebron.
    Why does everybody think that dude couldn’t have come up with these thoughts on his own? Sure, he didn’t write the ad, but you think this isn’t how his mind worked? You think he doesn’t feel that way about his friends, about Cleveland, about Chuck?
    Why? All of his comments since The Decision were in line with what was in the ad.
    Lebron has a massive ego, but that doesn’t mean he’s not funny, or thoughtful or aware. Does things are not mutally exclusive.

  • http://slamonline.com The Black Rick Kamla

    Tiger Woods is somewhere going….’why couldn’t yall cook up something like that for me’ lol EPIC ad

  • vtrobot

    wow. i guess it’s working as most of you seem to love it. i don’t totally understand all of the love for it. best thing about it: don johnson. 2nd best thing about it: LBJ didn’t appear as a puppet (those were some of the worst NBA ads ever). MJ’s frozen moment ad from ’96 is one of the best ever NBA TV ads. The series from a couple years ago with the ball sounds added to the music tracks and all the different players passing it to each other through the side of the screen were also some of the best ever.

  • http://Www.slamonline.com Myles Brown

    Allen, I hope you’re not trying to say that the guy behind the one of the worst ideas in sports marketing could do the same quality of work as the greatest force in sports marketing.

  • RedRum

    Lebron/Maveric: “I am taking my talents to South Beach”. Nike “Hi Chuck!” This is why Lebron should fire those muppets that he has as managers and get some real management. That said my opinion on him has not changed, he is a spoiled prima donna.

  • http://www.lakers.com stu

    in-f*kcing-credibly good ad. perfect balance of humour and seriousness, with a message that is loud and clear. wow.

  • http://slamonline.com Bryan Crawford

    Allen, the guy that wrote this spot actually polled Twitter for ideas on “what LeBron should do” when developing the concept for this ad. Many (if not all) of the responses that he got were used in the commercial. Yet another shining example of the awesomeness of Twitter.

  • Mike from Spain

    ‘Hi Chuck, as I can’t come back to you myself, Nike hired some publicists to do just that’

  • http://slamonline.com Allenp

    Myles
    First, excuse my horrible typos.
    Second, do you think the ideas expressed in the ad were out of line with what Lebron has said over and over again since his horrible decision?
    I don’t think you do.
    The packaging was much better, the way they were presented was outstanding, but the thoughts were the same.
    Did he apologize for leaving? No. Did he say he was coming hard at everyone who has hated on him? Yes. Did he tell Cleveland they are overreacting, yes? Did he say that he’s not going to change no matter how many people say he’s making bad decisions because he believes in himself? Yes.
    Basically, he repeated everything he’s sad the past few weeks, only he had professional writers make it look and sound pretty.
    Nike then put words in his mouth, he used Nike to say what he wanted to say.
    I think there is a huge difference between that and what several people took from this ad. This wasn’t about Nike convincing Lebron to lie, or giving him ideas, this was abotu Nike showing Lebron how to say what he wanted to say in a way that makes people happy and like him.
    that’s what he’s always struggled with because he’s been using cliches to deal with the public since he was 15. You read that GQ or Esquire article where dude says that Lebron does almost every interview on cliche autopilot and it’s only occasionally that lets you behind the mask. We all have seen that for years.
    The only time he’s allowed people behind the mask has been in his Nike commericals, where he gets to provide the filter and present himself in the best possible light. That doesn’t happen with the average reporter because their aims and his aims do not always coincide.
    That’s what I see at least.

  • http://slamonline.com Allenp

    *”Nike didn’t put words in his mouth”…

  • Brown14

    You gotta like the subliminal Kobe and Jordan parts as well, very clever

  • Blackphantom

    I’m sure he didn’t write this, no offense, but Lebron isn’t this kind of stand-up, bad-a** of a person. Still a great commercial, nonetheless.

  • http://www.chicagonow.com/blogs/chicago-bulls-confidential/ Diesel

    Once again, there is a difference between loving and trusting your friends and letting them run your business when they have absolutely no business experience. Case in point, when a professional PR person handles Lebron in this commercial he comes out looking good. When his BF handles Lebron he sounds like an idiot.

  • http://Www.slamonline.com Myles Brown

    I generally agree with that. But that is the point that’s been made regarding his friends. There’s a significant difference between having a message and being able to deliver a message effectively.

  • http://slamonline.com Allenp

    Myles
    You know we agree a little on his friends. But, as a I told you before, his friends made dozens of quality decisions increasing Lebron’s income and influence and people never gave them the credit. Then, when they make a horrible decision, and I wish I could think of a worse word than horrible right now, people are killing them left and right and pointing out that this was what was bound to happen when you have your friends working for you.
    It doesn’t make sense. You can’t blame his friends when they make things go sour, but refuse to give them credit when things are going well.
    Personally, I think the biggest mistake his friends made in the wake of the decision was failing to take all the blame on themselves and deflect it from Lebron. But, I understand how they miscalculated on The Decision mainly because I recognize the impact living in a bubble can have on your ability to assess the feelings of the general public. I believe I compared it previously to the sort of bubble politicians inhabit.
    I think his friends were arrogant and out of touch, but that happens to many, many people at some point. I would imagine they have learned from it and it will make them better.
    Seriously, making a mistake is a problem, but it’s nowhere near as big a deal as showing a pattern of idiocy. Maverick was dumb for The Decision, he was slightly less dumb for his answers on CNN. If he corrects those mistakes and avoids similar problems moving forward, it’s not a big deal. If he doesn’t, Lebron should reduce his influence.

  • T-Money

    Myles: I STRONGLY disagree with you 4:01 pm comment. One (or a thousand) commercial CAN change someone’s public image. That’s actually the intent, and Nike and W+K have been doing an amazing job at it in the last few decades. Harcore fans or haters will not get swayed by ads like these because they’re stuck in their wasy but that’s not the majority of people (well, at least in the real world, outside of msg boards and comments section). / Winning and good PR is all he needs. The general public will come back around (based on recent polls and merch stats, it could be argued that they’ve never left).

  • http://Slamonline.com Bryan Crawford

    If it’s OK for people to support LeBron on the strength that he has a lot of “haters,” then it’s OK for his apologists to continue to be the driving force behind my dislike of him.

  • http://zoran_dakovic@hotmail.com RickyRude

    Miami has it really rolling with their media/advertising department. D3′s iPad now this, perfect way to build hype for the opening night.

  • http://Www.slamonline.com Myles Brown

    I just wonder how things will work out in the long term for him because winning is all that really helps, but this is a situation where people are generally upset with him for how he’ll be winning. This ad was perfect. It got us to consider his perspective and consider the notion that no decision may have been the right one. But again, this was a situation HE created. He built the anticipation for this and was quite naive in thinking it would go over well. It didn’t. His responses to that have been clumsy and awkward, from the t shirts to CNN. If he stays behind Nikes corporate mask many people would eventually forget. But I think some people will remember who the guy behind the mask. We love the idea of someone being who they’re portrayed to be, but once the image is proven false it’s hard to believe it again. Does anyone still think Michael Jordan is a nice guy?Hes been on TV for 25 years…

  • http://slamonline.com Slick Ric

    Damn, that was like a Jordan commercial.

  • Blackphantom

    This commercial is perfect, Nike does perfect for every deserving basketball star when they need it. MJ with “It’s the shoes”, Sir Charles’ “I am not a role model” Kobe’s Training, “Broken Ankles”, and “All Together Now” commercial, and Lebron’s “Candyman” and “Rise” commercials. Nike, the best shoe company ever

  • Brian

    Who writes Chuck’s lines?

  • http://slamonline.com Allenp

    Bryan
    I can understand apologists making you angry, I feel the same way about Nash. It is what it is.
    Myles
    But, who thought MJ was “nice”? I mean, sure, we may have believed he was nice with little children, but other than that, who really believed Jordan was a nice guy?
    I don’t know Lebron, but I can imagine to a certain degree what his life has been like and how his mind must work. He’s been in the spotlight since puberty, and he’s been dealing with reporter just as long. I’m not surprised that he’s given some of the answers he’s given, and I’m inclined to give a 25-year old man, even one with the experiences of Lebron James, a slight pass that he’s been unprepared and unable to deal with some of the stuff that’s come to him.
    Honestly, I think Lebron truly believed that the people in Cleveland “liked” him. And they believed he “liked” them. It was some sort of mutual fantasy engaged in by sports fans and athletes all over the world, with none of them realizing that this “like” is purely conditional and might freaking fickle.
    People still don’t know who Lebron really is. We’ve just seen who Lebron is answering questions from media members he doesn’t trust. We have no idea who he is with people he cares about or respects. I’m not saying he’s a great person, he could be Grade A @sshole, but I don’t know that. What he seems like is a really rich, sheltered 25-year old man who grew up in a bad situation. Who can really hoop. Sure, I have made some smaller assumptions about him and his character, but I don’t have enough information to form a lasting opinion on dude. This season, really the next five, will make a big impact on how I view him.

  • Dre

    Eboy u were on the money with that comment. Hater is going to be a timeless word because it so correctly describes jealous, pathetic, small-minded individuals.

  • http://slamonline.com Spaceship Jay

    Nike is your friend. Listen to them.

  • http://Www.slamonline.com Myles Brown

    I mostly agree, but it’ll just be more of the same. Less actually. The lesson in this has been “reveal nothing”. I don’t know how much more we can learn about him other than how he responds to things.

  • The Fresh Prince of Nsam

    Nice ad 4 ugly shoes.

  • http://slamonline.com Allenp

    I think, for me, I’ll figure out if he really has that hardcore mental makeup.
    It goes back to the piece you did on families and ballers. Some cats experience such trauma early in life, that they can’t wrap their minds around what it takes to bend their entire being to being the best basketball player they can be. Maybe it’s easier to do that and not be sidetracked if you come from a certain family.
    I think Lebron in Miami offers a great chance to see if you’re right. Does he correct the glaring issues in his game? What happens to his focus and his drive now that he’s playing with his buddies? How does he handle the pressure since it’s increased, not lessened, even though he now has some help in bearing the load?
    I mean, you and I have some thoughts on his mental makeup, and I’m curious to see if those are true or faulty. Was Lebron who he was the last seven seasons because of where he was, or because of who he truly is? Great question in my opinion.

  • kousinkar

    I 100% agree with what he’s saying in the commercial (he doesn’t owe any of us anything) , but the commercial does nothing for me. We should all “Leave Lebron alone!” – we get it already, sheesh.

  • robb

    It’s pretty cool

  • Joe

    Great ad.

  • http://Www.slamonline.com Myles Brown

    Oh, in the court there’s still plenty. I thought we were talking about who he actually is as a person, not a ball player.

  • Blackphantom

    Lebron seems harmless as a person, truthfully. To me, he seems like pretty nice, but has occasional moments of D-Bag-ness

  • http://www.kb24.com The Seed

    Nike tried to hard with this commercial, I understand he took shots at MJ, Barkley, Media, Fans and others, but Lebron needs to understand he just took himself from any conversation to me with MJ or Kobe. NO KING follows his competition to add to their already MIAMI Kingdom. Also Lebron did owe Cleveland and the owner, that he was not coming back. Lebron took the path of a PUNK and I will always remember him as the KING who decided that he couldn’t lead, but needed to be lead to the promise land. BOOK IT!!!

  • http://slamonline.com Allenp

    You don’t think how he handles things on the court, will tell us some more about who he is a person?
    Honestly, what did we learn new about him during this time that we didn’t already know from the movies, books and articles dedicated to his life?
    I can’t think of anything, except maybe the race issue, which i already suspected from his time at St. Vincent’s and some of the comments he’s made about that decision.
    Bottom line, I don’t know anything new about Lebron as a man or a player, but how he handles himself in the wake of this incident will tell me something about both aspects of his life.

  • http://Www.fiba.com Darksaber

    Ha! Don Johnson and him in fly pastel suits à la Tubbs & Crockett: faaaaantastic. Might be a bit early to release the defiant ad, but it is a VERY good one. “Hi Chuck, i am not a role model” *bites into pink glaze donut* nyahahaharrr

  • Sunny

    You do yo thing Lebron. To all da haters, especially the ones talkin about how Lebron betrayed city etc. Look what happened to LT and chargers, Look what happened to Emmitt Smith and cowboys, Look what happened to Joe Montana and 49ers, Look what happened to Donovan McNabb. Shall I go on? Enough said. Its all business and you should always do whats best in your own interest before the Organization betray You. Simple and Clear.

  • T-Money

    The Seed: I know you’ll never, ever give props to LeBron on anything but Kobe was pretty much left for dead after Colorado when he had Smush and Kwame on his 5. Things evolve, there’s just no way you can make such a definitive statement when the guy still has around 10 seasons to go, if not more. / Myles: I obviously don’t know LeBron on a personal level and nobody really does here (even the journalists). However, I have never heard a player diss him on a personal level, even anonymously. I’ve heard plenty say that Kobe, MJ, or AI were could be -ssholes from time to time… never heard it about Bron. Actually, NBA guys seem to gravitate toward his charismatic personality. Just sayin.

  • Blackphantom

    @The Seed i understand how you’re right. But how’d he take a shot at MJ, the HOF thing where no one was there? I saw the shot at Barkley, but not really at MJ

  • 80y4n

    Watched this bit 3 times and i really cant see why many are excited about. Even read allenps nice summary comment, and he saw some things i didnt pay attention to. To me this is a below average commercial based on a worn-out shabby parody of familiar moments, with barkley, miami mice, and a dozen more i cant even remember where i know them from. He even parodied himself several times, making this a totally pointless mishmash of random parts to deliver the “message”. It seems that our western comedy is mostly based on parody, and even I like some of it, usually i find it really boring in unskilled hands as it is a sign of shortage of the creative talent. I only wonder what someone with talent could do with that much money they burned to make this. Btw this is a criticism of the commercial, not a lebron bash

  • http://slamonline.com tealish

    Nike is smart.
    And the theme of this ad reminds me a lot of one of SLAM’s recent articles.

  • Will

    This commercial does nothing for me as far as my love or hate for Lebron. It was written by someone else. It doesn’t take away from the fact that Lebron felt he needed to stack the deck in order to win. The irony of this whole mess is that Basketball is a team sport and their lack of a bench will come back to bite them in the butt.
    T money you don’t win games by being nice. No one questioned the heart or competitive nature of MJ or Kobe. It is why they were able to win in the city that they were drafted to win in.

  • http://theurbangriot.com The Nupe

    Nice. No asking for forgiveness, no explinations no anything. Simple way to make fun of himself, his situation and just move on. I think this ad will work in his favor. I also like how he went after Chuck in a ‘nice’ sorta way. Well done overall.

  • J-Lo

    Yes, Lebron, don’t listen to your friends, listen to the Nike marketing gurus.

  • http://www.kb24.com The Seed

    @T Money
    I think Lebron and Kobe are the two best players in the NBA. Lebron to me had the chance to be considered on MJ/Kobe level when its all said and done if he would have stayed in Cleveland, waited for a good trade or led the team to a title. I truly believe Lebron would have been on their level with just one title with the Cavs, no matter what anyone say. I would take one title in Cleveland as the undisputed leader from day one, than three shared titles in Miami. This is just my opinion. Also how do we know Lebron will not get hurt and become a shell of himself and rely more on jumpers. Kobe has been fortunate to stay healthy with his injuries to keep playing at a high level. Lebron could have 10 more seasons or 5 more, you never know, but Lebron took the path like no other superstar ever and he needs 3 or 4 titles in these six years to me to justify leaving his CITY to go to WADE CITY. BOOK IT!!

  • http://www.kb24.com The Seed

    @Blackphantom
    Lebron stated something like all I do should sell shiny new shoes. MJ is and was known for selling shoes and the Hall of Fame to me was a shot, because everyone felt MJ was bitter and I think MJ had only a few teammates there, i think. Lebron came at Barkley to hard and MJ on the down low. I can’t wait to hear what Barkley has to say on TNT.

  • http://www.slamonline.com Eboy

    @The Seed. I continuously see stupidity from you on these walls

  • http://www.slamonline.com Michael Whyte

    Cosign Eboy. In fact, that was my comment.

  • Cheers

    commercial is as whack as the decision.. i expected more from nike.

  • http://www.kb24.com The Seed

    Thanks Eboy, you will never agree with me when I am right, Sports show today even pointed out what I stated today hater.

  • The Fresh Prince of Nsam

    @The Seed, clap clap (sarcasm). Book it!

  • Blackphantom

    ok, I get it now thanks man. I also can’t wait to see how Barkley reacts. And I also agree with your statement at 8:11

  • steveo

    No you should just quit again in the playoffs… still a loser.

  • Dre

    The Seed, that is BS about Kobe and MJ. If the Cavs would have gotten the players that they originally tried for instead of plan B players who knows what could have happened in Cleveland. I mean they didn’t get Amare so they gave him Jamison. I mean even the Cav’s office said we tried to get him the players he asked for but it didn’t workout. Pay attention people they are telling you righ there that they did not get the right players. MJ’s team brought the talent he asked for to the team. I can guarantee you with MJ’s ego he would have hit the road if the Bulls wouldn’t have brought him what he needed. We know Kobe would have left because he threatened to leave. Magic was there with Kareem and Worthy. Bird was with Parrish and McHale so their comments are just dead. It is easier to get real stars to Miami or LA or any big market city… try Cleveland? Lets stop hating on Lebron and be logical. Where ever Lebron goes he will be the most dominant force on the court and will be doing the leading. KG said if he had known what he knows now he would have left Minn sooner… that doesn’t make him a coward does it? If so why hasn’t anyone called him that? No it makes him and Lebron smart not being brainwashed by the likes of Barkley and others that don’t practice what they preach.

  • JTaylor21

    The seed, so by your moronic logic Kareem lost out on his chance at being the GCOAT when he went to LA, Shaq also lost out on that chance when he went to LA, KG lost out on his chance at being one of the GPFOAT by going to BOS? WHAAAAAAAT? You can’t be serious, when great players change teams, they’re STILL great players, hell when Moses Malone left HOU and joined Dr.J and the sixers he won his second straight MVP award, so he was still the same dominating Malone, the only thing that changed was the area code. So kill that noise about Bron losing out on cementing his so-called legacy by staying in that dump they call cleveland, he was a GREAT player with the cavs and will be a BETTER player with the heat because now he can focus on maximizing his GREATEST attribute; Passing.

  • http://www.need4sheed.com Tarzan Cooper

    Dre made a great point about kg

  • http://sdjklff.com Jukai

    You know, there is a difference between hating a player and HATING a player.
    I hate Kobe because I feel his fans hype him too much. He’s not the best player anymore. He hasn’t been for two-three years. That doesn’t mean I don’t consider him a top-7 player of all-time. That doesn’t mean I don’t think he’s the closest thing to MJ we’ve ever had, and I actually got crap for pointing out that Kobe was on PAR with MJ in terms of getting buckets.
    But I still hate MJ with a passion.
    I dislike Iverson too. I think too many people have given him a pass and they continue to make excuses for Detroit and Memphis and WORST of all his second stint in Phili, which I found damn near unforgivable. I still think Iverson can be a starter in the L. I still feel Iverson is one of the premier guards of all time, and could have easily won a championship as the man had he been surrounded by talent.
    But I still dislike Iverson because of his fans.
    Not gonna say who, but I feel a lot of you guys HATE certain players. HATE them to the point where you look down at them, insult their skills, insult their legacies.
    And maybe I’m the same. Maybe because I say I’d take Magic and Bird over Kobe, I HATE Kobe. Maybe because I’d take Drexler over Iverson, I HATE Iverson. Maybe it’s all perspective, in the end.
    But I still say some of you guys just HATE.

  • Harrell

    Nice real good look, gotta love Nike!

  • http://www.kb24.com The Seed

    PEOPLE, Lebron left the Cavs because he wanted to, His team had the best record two straight years in a row and was heavy favorites to make it the NBA finals vs. the Lakers. The Cavs got upsetted twice the last two years. Lebron is looking at Kobe get his and feels the only way for him to compete is to jump ship. Most great players leave because team suck, management issues or scared to be a leader. Lebron left because he couldn’t handle the pressure. Lebron was being compared to the greatest players of all time, so him going out like this to another mans CITY to play is LOL. YOu can be his fan, but come on, who does that. No superstar in their prime walked away from their team to play with others to win rings like that, you tell me who else that like Lebron. His team was good, Lebron couldn’t carry. KObe did want out, but he was playing with Smush, Kwame, Walton is starting lineup. DIFFERENT ALso Shaq was never going to be considered greatest ever for player all time. So he doesn’t mater and Moses Malone sure was not going to be considered greatest ever, Lebron was on the path were people felt he could be considered greatest ever, he missed it with this PUNK MOVE. BOOK IT!!

  • Favio

    Jukai your an idiot you just said you hate when people hat players yet you just stated you hate Kobe MJ and Iverson, that WHOLE statement is ONE big contradiction

  • Jose

    Just by looking at the Image on the video reminds me of the tiger woods commercial also done by nike. lol Nike sure can do work

  • http://www.need4sheed.com Tarzan Cooper

    Seed, who made you think cavs were ‘heavy favorites’ to get to the finals? Anybody with a keen basketball eye could see that team was majorly flawed. They flourished in the regular season feasting on weak eastern teams. They would have been a 6 seed in the west. I hope this fact doesnt ‘upsetted’ you, Dunce.

  • IAMORANGE4EVER

    That is a GREAT ad by NIKE, and LeBron did a heck of a job making it. I’d rather see an ad like that, than some silly puppets.

  • http://www.kb24.com The Seed

    @Tarzan
    Are you serious, they had the best record in the NBA, beat down my Lakers and everybody else in the NBA. The Cavs won all the big games and got ran over in the Playoffs, Lebron couldn’t do it. Celtics had their number thats it, Magic had their number the season before thats it. They were favorites by all NBA Anaylst to make it to NBA Finals. You must don’t watch PTI, Around the Horn, NBA TV, TNT or any basketball show to not know this. BOOK THAT!!

  • The Philosopher

    The Brother Seed:
    Regarding your 6:18 p.m. comment;
    Did not Moses get led to the promised land?
    Why cannot The King be “led” to “the promised land?”

  • The Philosopher

    And, the ad enforces the notion that LeBron is The King and can do whatever he so chooses.
    Again,
    shout out to Maverick Carter.

  • http://www.kb24.com The Seed

    Cosign Philosopher
    Lebron can be led to promise land, but he will help too.

  • James aka…

    I find there is too much passion associated with an issue that doesn’t actually matter. We passionately debate sports as though they matter. Now I’m not saying an issue can’t be debated, but it should be very detatched and reasonable considering what is at stake, which is nothing.

    Now to the issues at hand. I initially felt that Bosh made the right move but Lebron was being a lazy competitor: Looking for a situation with two all-NBA guys. As many have pointed out though, many other players, including barkley (who i love in spite of it all) engineered trades that were essentially the same as what Lebron has done here. They didn’t quite do it in their primes, but so what? Demanding a move to a better situation is the same. Moreover if we value these players as we do (which is way too much), we should be gratified that they get to control their own destinies as they have here. We have all experimented with super rosters on our Video game consoles now and then so lets see what happens when a real one is assembled. I remember rooting for portland when they had one of the deepest 1-12s i’ve ever seen, and anyone who wants to see great athletes compete together will have what they’ve always dreamed of. I refuse to believe that they or I are somehow deficient for cheering for this, since its the sprot we watch, not the personality.

    All that being said, it must be pointed out that yes, the decision both in it conception and execution was a massive orgy of self love that should be condemned (mildly though since again it doesn’t actually matter). Narcism and self-centredness should always be looked down upon. Secondly and in my opinion much more egregiously is the issue of racism that was brought into the debate. considering the actualy legacy of slavery in racism in north america, a terrible curse that we’ve now lived with for centuries, the trivializing of the notion of racism because you’re catching flack from other collegues are mostly the same race as you, as well as your disgruntled former employer is deeply disgusting and offensive. I’m sure there are a fair number of vicious individuals far worse than lebron, that have used the opportunity to call him a n—er for switching teams, and they should be condemned much more loudly for they are dangerous idiots, but to say that you are being judged because of race, not because you made a controversial personnel move, is willfully ignorant and trivializes the real racism that many people still experience today (sorry to sound repetative). So the bottom line is, its his decision to make, its not a big deal he did what he wanted, its kind of a big deal that he’s an egomaniac and crybaby at the same time about it. We have to remember that except in my town, relatively no one is saying anything about bosh moving to Miami.

    On the other hand, if i though lebron was an irreamable jerk, i think he would have been caught planning the 2011 championship parade complete with predictions of a 74 win season and a fo fo fo fo playoff march.

  • Groves

    LOVE IT! take that haters! sorry cleveland hahahahahaha

  • IAMORANGE4EVER

    Kobe was a PUNK from 2004-2007: he chucked the Lakers out of the Finals against the Pistons, got Phil Jackson to retire, chased Shaq away, then he pouted when he found out he couldn’t win on his own – during the time period Kobe was trying to prove he could win without a dominant big man, as Jim Buss once said, “like the Jordan years.” Yes, those years for Kobe didn’t work out to well, but hey, Kobe didn’t have to leave for the “promised land” after he played his part creating that mess, because after Kobe threw a hissy fit, the Lakers got the Gasol Gift (favor from Jerry West), and Free Fish. Please Seed, don’t let facts get in the way of your anti-LeBron message. Bottom line, Kobe was more a punk during his 20′s than LeBron has been thus far by a landslide. It’s a good thing the Jazz let Fisher out of that contract so he could be leadership training wheels for your “boy” Kobe.

  • BBaller

    Not a role model?, sure not to adults like myself, but if he is to selfish to acknowledge the responsibility he has for younger people then he is the ungrateful,spoilt little child.As a basketballer he is limitless and incredible, as a person he is everything that the rest of the world hates about America.

  • http://www.bulls.com Enigmatic

    DON JOHNSON!!

  • BBaller

    Brilliant Ad by Nike though, but sorry i’m not that gullible to have my opinion changed by a little flashy advertising aka spin.All Lebron did was just pay the money for some wiz advertising guru at nike to cleanse his PR.He still didn’t show any humility, only more self indulgence,why do Americans like that sort of stuff? Tim Duncan, who is my favorite and most respected player doesn’t get anywhere near the coverage yet behaves much better and classy.Sorry I usually save the “hate” for flopping,cheating,adverts in timeouts, and bad refereeing but Lebron did disappoint me and he continues to do so, no more PR Lebron, save your actions for the court.The only place where i really like to judge you.

  • BBaller

    I do apologize for generalizing about all “Americans”. I have been to America, and just like every country, they are all not alike, and have many different views on many different topics, aswell they were lovely people and sometimes not so nice, just like everywhere.Peace

  • TrailBlazing&SportingLisbon

    co sign Diesel

  • T-Money

    There’s also something that cannot be ignored with this ad: LeBron is saying eff you, I don’t give a ish what you think to all players/analysts/media. He’s very self-aware in making it perfectly clear that he understands what is being asked of him and what he is being criticized for. At the same, he also makes it perfectly clear that none of it matters to him. Right now, he’s teflon (on and off the court) and he knows it. / It makes me think of a Kobe quote when he was talking to an up and coming scorer (can’t remember who) and telling him “when people will tell you that you shoot too much, you have to be able to say eff it and just keep doing what you do”.

  • http://dsjfklf.com Jukai

    Favio:
    There is hate.
    Then there is HATE.
    Think about it.

  • http://www.twitter.com/TheDiesel Anton

    Someone pass me some Gatorade, cause right now I wanna be like Bron.

  • AZ

    You should win a ring and thank wade/bosh. you should stop whining about the situation you created then disappear. Just do it.

  • Ronald

    Not that great. It started to gain steam, then tried to be self-deprecating but wasn’t very funny. Lebron isn’t a great actor unfortunately, or at least he’s not very good a putting on a voice. Sounded weird.

  • http://slamonline.com Brad Long

    Meh.

  • MK

    The Seed,
    I disagree at the laughable comments you make. It’s clear to see that you have attachment issues when it comes to Kobe Bryant. You probably still have his poster on your wall. Let me help enlighten you a little bit, since the plethora of previous comments posted by others did not seem to generate synapses in your brain. Even though the Cavaliers had the best regular season record, that does not mean they were a dominant post-season team. Firstly, their team was not a great team, as others pointed out to you. If you compared them to the Celtics, Lakers and Magic, it’s no surprise they did not come out of the league on top. As a Torontonian, I can say that our organization did not give Chris Bosh enough to win. I’ve witnessed it year after year. So why can’t you notice that the Cavaliers did not do the same for Lebron. If you look at Kobe’s success he has had a stacked team every year he has won a ring. For goodness sake, the Lakers lost to the suns in the playoffs and no one bashed Kobe for his “closeness” to MJ then. It’s plain and simple, great players don’t do it alone. They never had and never will. Many analysts stated that Kobe will elevate his game when he wins without Shaq, but does it diminish his game that he won with Gasol and Odom then? Not to me, but maybe if you use the same criteria in which you are judging LeBron, then you may realize that your hero’s poster needs to come down from your wall.

  • Feez22

    Wow nice commercial spot… Thats what I’m talking about Nike. I ain’t gonna buy the shoes but brand repair for lebron is under way I guess

  • http://www.nba.com Jessdogg

    He misses that lay up at the end… its short.

  • http://slamonline.com The Black Rick Kamla

    @Jessdogg…actually dude, he finger rolled it very high up off the glass from that view, no way it was short, doubt he’d miss that one

  • http://itsahardwoodlife.blogspot.com omphalos

    Eh, I think the Cavaliers would have preferred a championship over seven years of “fun”. This ad really has no impact on my view of Lebron, they are trying too hard to repair his image right now that the ad is just transperant. It’s a marked contrast to the idiocy Lebron has been spouting all summer and just too hard to swallow for me. Also, what the hell is this ad actually advertising? The only product they are selling is Lebron really, and I’m not buying it. Wow, that turned into a bit of a rant, blame it on the university work I’m stuck doing.

  • Nashty

    Hey Lebron, you should average a triple double this season and win 5 championships in a row, then people would forgive you.

  • dave19

    MK, there is no team that wins back to back 60w seasons, and is not fantastic. Get over that. They hustled, they scrapped, they shot teams apart. Mo Williams, near Christmas, took the Lakers apart. They were the best team in the league, and once again choked in the 7 game series against a great team. Not a better, team, but the Cavaliers issues lie in the fact that no one held them together. They got scared as a team and lost their identity. Not against the Magic; that was just a team having ridiculous, improbable mismatches against the Cavs. The Celtics though… That is where you know they failed. They were still the team most likely to beat every other team in the league in a 1 game match up. I also think Mike Brown was too adamant in the playoffs to play Shaq. Frankly, the Cavaliers BEAT the Lakers and Celtics in the normal match ups because Varejao and Hickson hustle their bums of every night and battle… They bothered Bynum, KG, Gasol, Perkins, and all of that lot. Baby Davis was the only once who was usually effective, because he just gets even more aggressive then them with his own energy. But seriously, if Brown plays Hickson at the 4, brings Antawn off the bench, and lets the Cavs play the basketball the way they played all season, then I think the Cavs are the champions. They had an identity crisis, and it was Mike Browns fault. Danny Ferry gave up after the season after all of it. Granted, I do think LeBron quit against the Celtics too, but I think that has a lot to do with Brown wrecking the team. I think he gave up on the team more than was maliciously trying to make them fail so he could leave.. Mike Brown screwed the pooch.

  • Eric

    Hey Nashty, Lebron isn’t asking for your forgiveness.

  • Randy

    So, other than Barkley and Jordan, who else is Lebron taking shots at here? I’m trying to decide on some, and I think other parts are going over my head. Any thoughts people? By the way Cleveland fans-like Lebron said, get over it already.

  • http://slamonline.com MVPballer

    Shit, I’m happ Lebrons angry, that just means he’s gonna play twice as good.

  • Coney Islander

    GOLD!

  • tinybasket32

    i liked how serious it was at first but he made it more of a joke once that villain coyboy stuff came up. Could’ve been better. I don’t hate on LeBron though, I did the same thing this summer. Leaving a program that was really started once I got there but sometimes players run out of time at a program to get the championship, i didnt want to waste another year hoping we’d even get past districts.

  • Dre

    Iamorange4ever, is exactly right about Kobe. Also the only punk move would be to stay in a stituation that the team is unable to get you the correct personnel. That would be a stupid and a punk move. Why no one is dogging KG for his move and his stance on his moves proves that the Lebron haters lose all credibility.

  • Dre

    BBaller, that is the problem… wanting athletes to be a role model for being an athlete. That is the most neglectful and irresponsible thing a parent can do. A person should be considered a role model because they are a good father or mother, or a good citizens, for the people that they help and for being honest and hard-working. If that happens to be an athlete fine but it is an idiot move for parents to condone their kids seeing athletes as role models because they play a sport. The athlete can be someone to aspire to be like on the court, or playing field but chose a role model for the good they do in society.

    Also, I like the commercial because he is simply saying, I understand why some of you are upset with me. I can be everything for everybody… I am going to do what is best for me, my career, and my family. Any real man or woman should understand and respect that.

  • PapaBearATL

    I don’t believe the HOF seen was a shot at MJ, since the ‘Decision’ media types have been saying he has ruined his legacy. If/when the HOF time comes for him, will the Decision be a factor if he has 7 rings in 10 years(exaggeration)? My dad always said when you become succesful, don’t make any new friends and watch the ones you have. When you have his status how can you think anyone that didn’t know you before you were rich has authentic feelings for you with no motive. Do it your way like Ol’ Blue Eyes, live life unapologetic, follow YOUR bliss, in the end only your personal happiness matters. You can’t make everyone happy all the time and no matter how ‘Biblical’ his moniker is, he is still just a man and is allowed/expected to make mistakes. If the worst mistake you ever made in your life was picking the wrong format to tell your employer you’re leaving, you’ve lived a pretty good life. Chuck went to Houston for a reason, he just didn’t get what he wanted. Jordan had a great supporting cast, Magic had all-star support on his team, does it really matter HOW they got on the team?

  • Dre

    PapaBearATL Amen!

  • Blackphantom

    @BBaller he’s only trying to mock Charles Barkley, but he shouldn’t stand on “I’m Am Not A Role Model” because Sir Charles personifies that statement 3 times more than Lebron can dream of.

  • http://www.slamonline.com Michael Whyte

    @Seed. You sir, are ignorant.

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  • http://www.yamahyouth.com Gerwin

    Classic sh*t. You got this one right LeBron (thanks to Nike). Just to bite back and have the guts to do this. You regained some more respect.

  • http://trebor1404@msn.com trebor

    I wonder if The Chosen 1 will ever even have the chance to see Michael Jordan in the Hall of Fame. Six rings and the legacy of changing the game is a stretch when you have done nothing more than proclaim yourself great, piss off many of the basketball loyalists, and…oh yes…choke in consecutive playoff trips when the team needed your “greatness”. Even a decent performance performance would have gotten him a ring or two…

    Do that commerical after 6 rings and then poke fun at MJ

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  • Bob Willy

    Lebron has no legacy and never will. Contrived commercial for a coward. Leave Cleveland, no problem. I hate Cleveland. The way he did it is what ruined his image forever. His name doesn’t even deserve to be muttered in a sentence with Jordan, Johnson or the likes. No commercial is ever going to fix his tarnished image.

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