Thursday, November 18th, 2010 at 12:18 pm  |  14 responses

Mitchell and Ness Opens Flagship Store

Plus, video of DJ Jazzy Jeff and Mayor Nutter rocking the booth and mic.


by Tzvi Twersky | @TTwersky

Last night in South Philly, before a sparse and unexcited crowd, the Philadelphia 76ers fell to the Toronto Raptors, 94-86.  It was just another disappointing loss in a string of them for the 2-10 home team. Meanwhile, a few miles away in distance but a 100 in atmosphere, before an exclusive and enthusiastic crowd of athletes, rainmakers, writers and politicians, Mitchell and Ness Nostalgia Co. hosted the grand opening of its relocated and refurbished flagship store on Chestnut Street in Center City Philly.

Founded in 1904 as a golf and tennis company, Mitchell and Ness was the first company to produce licensed throwback jerseys, something they started doing in the ’80’s. By the 2000’s the Philadelphia-based M&N gained notoriety for those authentic jerseys, as athletes, musicians and die-hard fans across the country started dropping by the flagship store on 13th and Chestnut whenever they were in the town.

Now, as of last night’s opening party, the store can be found in a larger, more convenient, more authentic and aesthetically pleasing space at 1201 Chestnut Street.

That authentic aesthetic, the one that’ll no doubt thrill future customers, set the tone for last night’s old-school themed shindig. With complimentary drinks and finger food served by gracious hostesses, a crowd that included local celebs, reporters, writers and Mayor Michael Nutter mingled. In the background, from his makeshift booth, Hall of Fame DJ, DJ Jazzy Jeff, spun and scratched classic record after classic record.

The highlight of the evening took place an hour or so after it began. After posing for pictures, working his way around the room and getting his two-step on, Mayor Nutter joined Jazzy Jeff in the cashier-area-turned-DJ-booth. After thanking Mitchell and Ness for bringing business to the city and being good citizens, the mayor got his MC on, rapping to Sugar Hill Gang’s classic “Rapper’s Delight.”

On any given Wednesday, you can go to an empty Wells Fargo Center and watch the 76ers play uninspired ball. But only on a rare Wednesday—only on this Wednesday—could you see the mayor of one of America’s largest cities take a break from his busy day to rap along with Jazzy Jeff.

If yesterday was any indication of things to come from Mitchell and Ness and their new spot, 1201 Chestnut will soon be a must-stop shop for residents and tourists alike.

Front door pic.

DJ Jazzy Jeff pic

Mitchell and Ness authentic gear pic.


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  • http://slamonline.com Ben Osborne

    Sounds like an awesome event. Mitchell & Ness is great.

  • LeBron de Con

    Next time in Philly, you know where I’m going shopping.

  • http://slamonline.com The Black Rick Kamla

    #teambringjerseysback lol. SMH @ all these lame cats who will say “I ain’t wearing no jersey, I don’t want no nutha mans name on my back” but walk around in skinny jeans and a cardigan. I ROCKS JERSEYS BRUH!!!!

  • http://slamonline.com The Black Rick Kamla

    lol if you from Philly your gonna have to explain to my what your mayor is up here doing right now!!!! lol, cool beans

  • riggs

    too little too late unfortunately, the trend and brand awareness died down two years ago. although my yankees throwback M&N jacket is dope.

  • sinso

    Ima check it out next time im in the 2-15.

  • akirno

    That’s how you open a store. Im’a need some gear, size xxxl, pleace!

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  • http://slamonline.com/ Ryne Nelson

    Every town needs a store (and mayor) like this one!

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  • Hammer

    The tren of every person rocking jerseys has died down. But tru,real,die hard sports fans,like myself,will mos def continue 2 shell out the $ 2 get the jerseys. I still got my collection and I rock em here n there. Not all the time like I used 2 tho. Much,much,much props 2 mitch & ness

  • http://mitchellandness.com Zaid M&N Flagship Store Manger

    Hey thanks “Hammer”, true fans dont follow trends.
    Come on down and check us out, the prices are very reasonalbe now too.
    And “Riggs” where you been at?
    Vintage sports apparel has been a staple in fashion for a century, real quality and longevity will out last trends.

  • http://website.com PucksNChucks

    The nameplate fonts on the 74-75 Flyers red/orange throwback PARENT, SCHULTZ and CLARKE jerseys look terrible.

  • MDG