Tuesday, August 16th, 2011 at 11:13 am  |  12 responses

Video: UA – The ‘Next’ Will Come Through Us

Under Armour’s building an army of change.

From our friends at Under Armour:

Def Poetry Spoken word Poet “Black Ice” collaborates with Under Armour Basketball to deliver a powerful message about work ethic, hunger and change.

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  • Showtime

    Ua is coming with it . plus those Bjennings Black ice joints comfortable to run a few in.. Shot fired at nike King=James, Snake aka black mammba= Kobe

  • Bimmer

    And Reebok. Iverson’s practice press conference. Cool vid.

  • rob stewart

    James, Iverson, and Kobe have accomplished more than all UA athletes put together. UA is really writing a huge check. Wonder if they’ll be able to cash it?

  • http://stapledesign.com Spaceship Jay

    Yeeeaah n@#$$a! We getting at you foolz wit dat….. Poetry.

  • Tobi

    As Kelso from thts 70′s show used to say……….BURNNNNN!!!!!

  • Tobi

    and shots were fired at addidas superhero= Dwight howard

  • Bimmer

    I hope so rob stewart

  • Bimmer

    superheroes= dwight-superman wade-flash?

  • http://itsahardwoodlife.blogspot.com omphalos

    damn, that was pretty ballsy; I do like their attitude re: Lebron, but Kobe earned his sneaker sales and his title.

  • Tobi

    @Bimmer idk bout wade but most def Dwight Howard

  • http://www.slamonline.com melvin ely

    Nike, Adidas, RBK: UA just dropped the mic on y’all.

  • Tobi