Tuesday, November 1st, 2011 at 11:36 am  |  41 responses

Video: LeBron’s New Solo Nike Ad



This past Sunday Nike debuted a #basketballneverstops ad that features Dirk, LeBron, Amar’e and a slew of others. Today they dropped one that stars LeBron, dolo, putting in work through a long offseason night.

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  • 23


  • JohnnyBoi

    The best in the world, only getting better. Trust that Lebron going to comeback and make all his haters stfu.

  • Mo


  • Blasphemy

    Nike/Jordan always have the best commercials. They always lace it with certain themes and motifs that might go over your head. The love of basketball never stops. Everyone is coming/going from/to there dates, while Bron is tomahawk dunking back board clapping.

  • http://slamonline.com Allenp

    I would have liked to see some step-thoughs, up and unders and attacks off the face-up. But that’s just me.

  • Gammack

    I’m sure it’s no mistake that all those moves were in the post…

  • http://slamonline.com tealish

    Nice ad. Why is he working on his dunks, though?

  • http://cnbc.com JTaylor21

    I would have loved to seen some dream-shaking, rump-roasting, ginobili-flailing, game-delaying, baby-making, wallstreet-bailing, backboard-breaking dunks.

  • slamfan4life

    what power….

  • http://www.slamonline.com Jahmai

    Opening night… THE HORROR!

  • http://nba.com/bulls The Babe

    Basketball never stops… except in the fourth quarter

  • http://slamonline.com nbk

    I would like too see him working with a shooting coach.

  • http://nba.com GP23

    God I love this game..

  • DieselMechanic

    If this guy got some Karl Malone type stuff where he could face somebody up from the post it would be impossible to guard him.


    Lebron’s shooting is intact nbk. Wade was working around the rim last year(behind Blake and Howard for most FG around the paint) while bron bron was taking a lot of jumpers. He still made 51% of those shots. higher than Durant(462) Melo(460) and the list goes on. Last year’s FG leaders, Lebron is 1 of only 3 players(marion & parker being the others) on the list who is not a PF or a Center.

  • http://Slamonline.com nbk

    LeBron’s shooting has a ton of room for improvement. An enormous amount.

  • http://Slamonline.com nbk

    The % are kind of irrelevant in terms of improvement. If he is wasting movement and isn’t making 100% of his shots then he has room too grow. James’ form isn’t even consistent, his shot off the dribble has a different release angle then his set shot. And all of his shooting has what I would classify as wasted movement.

  • http://Slamonline.com nbk

    His issues made themselves obvious (imo) when his shot fell apart against Dallas. Showing good shooting from LeBron is more dependent on confidence (like most non-shooters) rather then Habit.

  • http://espn.go.com/nba/truehoop/miamiheat/story/_/id/7175679/nba-lockout-miami-heat-owner-micky-arison-twitter-comments-labor-talks A.

    Who makes 100% of their shots? Really? 51% is insane for someone who people STILL say can’t shoot. Yeah he can improve in certain areas and I’m sure he’s working everyday to improve. Not because he’s not doing it in a Nike ad means he’s not doing it in private. Dude puts in work, and that much should be appreciated.

  • http://Slamonline.com nbk

    Who said he can’t shoot?

  • MLK4Life

    Great ad. I want to see him improve in the post. The jumpshot has improved. More than that, his confidence in his shot has improved. His balance has gotten tremendously better. I still say he takes too many at times. Why shoot jumpshots when you can get the basket whenever you choose to? The postgame is the thing that will make him unstoppable though. He and Wade have to play better together if they want to win. They can’t occupy the same spaces. LeBron’s in a tough spot although he put himself there. If he doesn’t do much in the fourth and they win, some will still criticize him. Wade has the mindset to be the closer, we’ve seen him do it on the biggest stage. I think it’s alright if LeBron’s not taking over in the fourth. He may not even care all that much about it. I think he just wants to win. Shouldn’t that be okay? I know people want him to be Jordan and Kobe, but what if he doesn’t want to be? That’s fine with me. Dude is great in his own right.

  • http://cnbc.com JTaylor21

    Co-sign nbk. Bron is a very good mid-range shooter when he’s confident (confidence being the key) but as soon as he misses a couple shots, hesitation and doubt creeps in and he stops trusting his mechanics and form. No one is asking him to be the second coming of Larry Bird but he has to start showing more confidence and trust in his shot.

  • robb

    no post moves?

  • http://slamonline.com nbk

    MLK, well if you have a consistent jumper then you will have more opportunity to get in “driving situations” – Or you will be able to use the threat of the drive to beat teams with your shooting. Kind of the whole point of being an all-around player. And what post game if he can’t consistently shoot when he’s already facing the basket? (when I talk about shot consistency I’m talking about in the playoffs, I’m not hating on dude, just saying if he wants to get over the (championship) hump I think his shot is where he needs to start – we already know he’s the best player in the league) The idea that a small forward is going to be the type of post player that shoots jump hooks & dropsteps is ridiculous, teams can just switch their PF or C over if that is his post weapon. He has to have a turn-around jumper in the post so he can beat teams everywhere on the court (making it impossible to use an out of position player too guard him) just like the good post playing wings before him.

  • http://slamonline.com Ben Osborne

    Great ad.

  • http://www.twitter.com/nflem41 Nicolas Fleming

    The Wolf?

  • http://slamonline.com Allenp

    Well, if you put a big on Bron, all he does is face up and drive. It’s not like his jumper is so bad that you can actually not play up on him when he’s facing in the mid-post. Even against Dallas, they weren’t giving him open mid range shots.

  • http://slamonline.com nbk

    They put Jason Kidd on him. He’s 6’9. That is an open mid range shot if he weren’t a headcase.

  • http://www.slamonline.com biged

    some say he needs a shot, some say he need to post up more. I say he need to be more than one dimensional. he has to do something that will also benefit his team. i dont think him posting up will not help the Heat. I think he should work on his mid range game like Anthony has. give him the ball in the 17-20 feet range and he can have a nice triple threat. (he will have to improve his jump shot so he can keep defenders honest). if you play off him, he will make you pay. pressure him and he will drive and score or get the foul call, or he can pass out of the play to a shooter if you double him. keep bosh on the same side of the court and people wont double too much because Bosh will get open. He is already a great driver and passer. A nice mid range jump shot would help him alot. he might not want to do it because Kobe and Jordan use it………..Imagine Lebron with a Jordan fadeaway.

  • jessdogg

    All post up moves…

  • Mike

    hah he should be working on that low block turnaround , instead of the backboard tap.

  • floe

    dude lost some vertical or what ? i haven’t seen his head above the rim since 2 seasons ago.

  • ai come back

    i know those summer leagues dint matter much but he had some decent turnaround fadeaways after he posted some guys……jus sayin

  • ab40


  • http://slamonline.com datkid

    floe I’ve seen bron get his head at the rim a couple times during these summer league games. He didn’t do it that often during the season for 2 reasons. One he’s been trying to save his legs, and 2 he gained some extra weight so he could work in the post.

  • http://www.slamonline.com Pardeep

    This reminds me of Spike Lee’s “He Got Game”!!!!!! good times.

  • http://slamonline BossTerry

    LBJ, doin his thing.. I’m not a huge fan of his, but I don’t hate him either.. Lets see how many players are “out of shape” whenever the season starts, I’m willing to bet James wont be..

  • T-Money

    nbk: jason kidd guarded kobe, kd, westbrook, james and wade in the playoffs. and none of them went off on him, he’s very underrated as a defender. to those that believe that lebron can’t shoot, your opinion will likely never change regardless of the % he makes. he was a better midrange shooter than kd, kobe and paul pierce last year. it is what it is. and i mean, if he couldn’t shoot, guys would play off him no? they never do.

  • marc

    umm im still confused by the fox? can someone tell me what the significance of that? other then that im going to try those rope workouts. lol

  • http://Slamonline.com nbk

    T-Money read my words. I never said he can’t shoot, I said LeBron’s good shooting is dependent on confidence rather then habit. Which is why he was such a good shooter during the regular season and so horrible in the finals. And my point about Jason Kidd had nothing to do with his defensive abilities, I was talking about if LeBron were consistent with his shot even when his confidence is shaken he could have turned and shot right over the top of Jason Kidd.

  • 23

    So basically everyone took this ad, and decided that this is lebrons exact training routine for the whole summer?? Smh, IT IS JUST A COMMERCIAL! Geeze I thought the overanalyzing of the miami heats every breath was only temporary