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Friday, November 25th, 2011 at 2:32 pm  |  23 responses

Video: KD’s New ‘Paint the Town’ Nike Ad

#BasketballNeverStops

Nike brings us the latest installment of the Basketball Never Stops commercial series, this time featuring Kevin Durant and his KD IV. KD is seen barnstorming Oklahoma City’s backstreets to hoop with cowboys, kids, the elderly and even J.Cole, who makes a surprise cameo.

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  • http://www.slamonline.com spit hot fiyah

    UA>nike when it comes to ads

  • whyhook

    aw i think he left that guy hanging

  • http://averysmith.org Avery Smith

    You know, as a loooong time Nike ad conneisour (these are produced by Weiden+Kennedy) I have to say that these basketball never stops ads are an okay idea but come off looking very cheap and tacky. I also have a background in film production and I just think that Nike is putting little resources into these campaigns. The truth is, they don’t need to put a bunch od resources into the campaign but at the same time at least be a bit more creative. For example, the “Chancelor of Basketball” ads from a couple years ago, especially the “practice” one (nod to AI) are much more entertaining and innovative. And those commercials were dirt cheap. Here’s a link. This isn’t the practice one. This video is called, “Monument” http://www.youtube.com/watch?v=7JjkbAWf-wU&sns=em

  • http://www.twitter.com/dfrance21 dfrance21

    Did he dunk on the Pastor?

  • http://www.twitter.com/gerardhimself Gerard Himself

    I like this one a lot.

  • http://www.youtube.com/watch?v=Ys6VpgI9BHA datkid

    did anyone else notice how tall that pastor was?

  • http://www.twitter.com/gerardhimself Gerard Himself

    maybe it was Priest Lauderdale?

  • http://slamonline.com The Black Rick Kamla

    again, quite possibly the worst Nike basketball ad campaign of all time….Sam Cooke couldn’t even save that commercial..

  • http://www.slamonline.com Jahmai

    THE LOCKOUT IS OVER!! sort of..

  • http://www.twitter.com/gerardhimself Gerard Himself

    Kamnla: why?

  • http://www.optimabbc.be Max

    Datkid I was about to say the same thing lol
    And cosign Spit Hot Fiyah because he spits hot fiyah!

  • Overtime

    Genuinely thought it was Greg Oden driving right at the beginning

  • http://www.youtube.com/watch?v=Ys6VpgI9BHA datkid

    lol yo max… that pastor has to be at least 6’9

  • http://www.slamonline.com house

    Lame advert, dope song.

    UA Adverts > Nike Adverts

  • http://thetroyblog.com Teddy-the-Bear

    As much as I f*cking h@te every advertisement known to man, and think that if you work in advertising you should slap yourself immediately…
    That was a cool video.

  • http://thetroyblog.com Teddy-the-Bear

    Sam Cooke = Best Male Voice Ever.

  • http://aol.com The Iron Lung

    I have seen 3 under armor ads ever… How the f()ck are they better than NIKE…..

  • http://thetroyblog.com Teddy-the-Bear

    JK I don’t hate ads that much. I like cool/creative ads just as much as the next person.

  • http://thetroyblog.com Teddy-the-Bear

    … and beer ads suck total @ss.

  • http://slamonline.com The Black Rick Kamla

    @Gerard Himself…..I was trippin, this joint was actually a charming commercial…still a bit lacking from what I’ve come to expect from Nike…and the “Basketball Never Stops” campaign in general has just been tremendously shabby imo. Especially the flagship ad with Lebron and KD and Dirk and i think Coach K?? this one was good, I was tripping. I definitely am feeling this one

  • Lan

    I thought the commercial was cool. KD does seem more approachable than the other stars. so it comes off well.

  • http://www.twitter.com/BigFutureLG BigFuture37

    Lmao j.cole dunked it then did the shimmy

  • BigFan

    The pastor is 45, 6’8″ played at Arkansas in the 80′s and busted a reverse lay up on KD….then got dunked on.

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