Thursday, December 22nd, 2011 at 4:40 pm  |  7 responses

Kicks: Kobe Discusses the Zoom Kobe VII

How the ‘System Supreme’ was designed and built.

Images courtesy of Nike Basketball

You’ve had your chance to talk about Kobe’s new kicks. Now, let the man who inspired the new design say his piece. Bryant sits down with Nike creative director Eric Avar to talk about the process of making the Nike Kobe VII System Supreme, and touch on everything from science to art to performance. Kobe also comments on the way his signature line has evolved over the years, and takes us behind the scenes with his creative team.

The Kobe VII is meant to take on a “Predator”-like nature, taking cues from The Black Mamba’s on-court demeanor and design hints from the animal skin and patterns, from Leopard to Shark to Snake. The shoe is now available worldwide, and can be customized at NIKEiD.com. Be sure to scroll through the gallery above for more exclusive imagery.

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  • http://slamonline.com The Black Rick Kamla

    dope watch! Listening to the performance philosophy behind the in-soles, it just makes so much sense.

  • Jono

    Uhoh, starting to like these

  • kh

    Love love love the inside stuff!

  • Mike From Spain

    It would be dope if there’d be a whole array of inserts and outer shoes, so you could combine two or thre outer shoes (outdoor, light, strong) and some different cushioning options (full length zoom, air max & zoom, etc). If you could take the inserts in the Jordan 2011 and put them in the kobe 7 and viceversa that would be something.

  • robb

    Great stuff! These designers are geniuses

  • marc

    Cool concept behind the shoe. Still couldnt wear them though. Low tops scare me.

  • DS44

    Eric Avar ….Genius .