Kicks: Kobe Discusses the Zoom Kobe VII

How the ‘System Supreme’ was designed and built.

You’ve had your chance to talk about Kobe’s new kicks. Now, let the man who inspired the new design say his piece. Bryant sits down with Nike creative director Eric Avar to talk about the process of making the Nike Kobe VII System Supreme, and touch on everything from science to art to performance. Kobe also comments on the way his signature line has evolved over the years, and takes us behind the scenes with his creative team.

The Kobe VII is meant to take on a “Predator”-like nature, taking cues from The Black Mamba’s on-court demeanor and design hints from the animal skin and patterns, from Leopard to Shark to Snake. The shoe is now available worldwide, and can be customized at NIKEiD.com. Be sure to scroll through the gallery above for more exclusive imagery.

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Tags: Feature TV, Kobe Bryant, Los Angeles Lakers, Nike Zoom Kobe VII

7 Responses to “Kicks: Kobe Discusses the Zoom Kobe VII”

The Black Rick Kamla Posted: Dec.22 at 5:10 pm
dope watch! Listening to the performance philosophy behind the in-soles, it just makes so much sense.
Jono Posted: Dec.22 at 7:02 pm
Uhoh, starting to like these
kh Posted: Dec.22 at 10:06 pm
Love love love the inside stuff!
Mike From Spain Posted: Dec.23 at 5:18 am
It would be dope if there’d be a whole array of inserts and outer shoes, so you could combine two or thre outer shoes (outdoor, light, strong) and some different cushioning options (full length zoom, air max & zoom, etc). If you could take the inserts in the Jordan 2011 and put them in the kobe 7 and viceversa that would be something.
robb Posted: Dec.23 at 9:58 am
Great stuff! These designers are geniuses
marc Posted: Dec.23 at 11:33 am
Cool concept behind the shoe. Still couldnt wear them though. Low tops scare me.
DS44 Posted: Dec.24 at 9:22 am
Eric Avar ….Genius .