Video: Everyone Is On The #KobeSystem

Kobe has already described the awesomeness of his new signature kicks, but now he’s enlisted the help of a whole bunch of celebrity friends—including Aziz Ansari, Jerry Rice, Landon Donovan, Kanye West, Hope Solo, Serena Williams, Tony Robbins, Leehom Wang, Richard Branson and Paul Rodriguez—to talk about why they love the Kobe System.