Video: DRose + adidas ClimaCool Seduction
Beckham, Messi, Katy Perry help the MVP intro the latest adidas running shoe.
Today, adidas launched the brand new ClimaCool Seduction running shoe campaign, featuring a new TV spot with reigning NBA MVP Derrick Rose, along with superstars from around the world—soccer’s Lionel Messi and David Beckham, and pop star Katy Perry (who’s “Part of Me” serves as the commercials’ soundtrack). Rose runs in the ClimaCool kicks, which according to adidas “help reduce foot temperature by up to 20% and in-shoe moisture by 50% for maximum comfort,” along Chicago’s lakefront in the 60-second ad.
For the latest updates, stay tuned to the adidas Running Facebook page and follow the conversation on Twitter at @adidasUS with #SweatNothing. The ClimaCool Seduction is available now for $100 at adidas.com.