Tuesday, April 17th, 2012 at 10:15 am  |  49 responses

Video: LeBron James Introduces Norris Cole to Jay-Z

“Jay, Norris. Norris, Jay.”

In addition to leading the Miami Heat to a thrilling win in New Jersey last night, LeBron James also made sure to introduce rookie teammate Norris Cole to his musical hero, Jay-Z. LBJ then gave all of his sweaty game-worn stuff to some kid who had been sitting courtside.

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  • Marc

    thats cool of lebron but that is dirty giving that lil kid his sweaty headband. lol

  • http://slamonline.com Michael

    Lol I’m 24 and I’d love his shoes. Genuinely nice guy, who has made poor decisions. #mvp

  • james

    actually “some kid who had been sitting courtside” is Jay-z’s nephew

  • Neon

    1. What a douche.
    2. He’s not clutch.

  • http://www.realmccoysports.com RealMcCoySports

    That little kid is Jay-Z’s nephew, Solange’s son.

  • http://www.slamonline.com spit hot fiyah

    lebron: hey mister jay z, this is my friend, he has dollars and mercedez benz – prokhorov voice

  • Zeke

    @ Neon, you’re a douche. How can you say he’s not clutch?? Last nights game was more impressive than any clutch thing i’ve seen Kobe do. And @ Marc, i’d be freaking ecstatic getting LeBron’s head band, wrist band shooting sleeve and shoes, that’s not dirty at all.

  • Sam

    LBJ clearly has respect for Gerald Green. That’s awesome to see

  • http://www.slamonline.com Cheryl

    How can you not like this guy? Rhetorical question, y’all…


    Once that arena is built, we all know where Bron Bron is headed.

  • @boweezy24

    Illuminati! :)


    Where is eddie these days? He was a funny mofo.

  • http://nba.com GP23


  • T-Money

    cheryl: i’ve always found it fascinating that the people who truly despise lebron are the ones who’ve never interacted with him in any meaningful way… skip bayless, scott raab, internet bloggers lol. no but for real, he seems like a stand up dude.

  • shm

    AI seems like a stand up dude too.

  • http://www.youtube.com/watch?v=iF30WneDtQc Datkid

    look at this guy, he’s such a DOUCHE. introducing his friends to their musical idols, giving his stuff to little kids…. what an @SS HE’S SO ARROGANT(sarcasm) people are retarded. Lebron has always been a good guy.

  • http://www.optimabbc.be Max

    Good guy Lebron

    Giving away headbands and sh*t

  • LP

    thas #RNS by Lebron, he isn’t clutch tho…I saw this against my Bulls last year when he put us to sleep, haven’t seen it since, until this..

  • AsadSaleh3

    LeBron’s a good guy who made one poor decision even though that decision benefited a bunch of kids greatly.

  • AsadSaleh3

    Looks like Norris may have been a little shy lol. LeBron had to wave him over

  • http://sportsbybrooks.com/boxscores-never-lie-or-exaggerate-on-twitter-30011 Allenp

    He can be both stand up and arrogant.
    Sometimes he’s cool, sometimes he’s not. You try become a multi-millionaire at 18 and having the entire existence of your family and dozens of other people dependent on what you do.
    See how it changes you.
    I’m sure LeBron, like many athletes, is a regular person with a lot of money. We expect a lot more from rich athletes than we expect from regular rich people. Probably because most folks think athletes didn’t “earn” their money and should feel lucky to be rich.

  • http://slamonline.com tealish

    sweat-drenched headband right into the kid’s eyes!



  • T-Money

    allenp – from what i’ve read and having directly seen him interact with friends and fans, that arrogance seems to be mostly displayed toward the media. unless he’s really rushed, he always finds time for fans and he has not forgot where he came from at all – same tight crew around him since the HS days…

  • T-Money

    in a way, the media really defines how fans perceive athletes. derek fisher is always praised in the press for how good of a person he is but j.a. adande once wrote that it was super easy to get fisher to talk for hours if you stick a camera in his face but you’d be lucky to get a nod if there’s no tv crew. rasheed on the opposite end, would be a straight a-hole with cameras around and just shoot the sh– off the record. which one is the stand up dude? i don’t know.

  • http://www.slamonline.com megatron

    co-sign T-Money at 1:09

  • http://thetroyblog.com Teddy-the-Bear

    What poor decisions has LeBron made? I really don’t get it, lol. The Decision was not a big deal imo, it was stupid but harmless. Seems like a decent guy. But either way who gives a sh!t??

  • Neon

    @Zeke lol I guess my sarcasm does not come through on a comment board.

  • AsadSaleh3

    Going on national television to announce you’re leaving an organization that built itself around you and not letting anyone in that organization know beforehand was a poor decision. There’s no discussion that needs to be had about that.

  • T-Money

    asad – it was badly executed from a pr perspective, no question. but seriously, so what? we’re not arguing the decision here, just the delivery.

  • http://nba.com GP23

    I’m sorry, but I bet a good amount of people knew of LeBron’s ‘Decision’ beforehand. Think about it, in December 2009, while still playing for the Cavs, he said in a post-game interview that he was ‘changing’ his jersey number to 6. He obviously knew the Heat retired the Number 23, and therefore he would have to make the jersey change for the next season as a Heat player (pre-determined he was heading to Miami). Are you honestly telling me that nobody in the Cleveland Cavaliers organisation figured he was up to something with this apparent ‘number change’?? C’mon !!!!!

  • http://slamonline.com AllBall

    Such a cool thing for LeBron to do. I think that he truly tries to be humble, but it must be hard when he has been the man everywhere since he was a teenager.

  • http://cnbc.com JTaylor21

    I never understood what all the fascination is with the need for athletes to be humble.

  • http://slamonline.com AllBall

    Jtaylor, I like to think that the majority of athletes I root for are good people. Nieve, but I prefer it that way.

  • http://sportsbybrooks.com/boxscores-never-lie-or-exaggerate-on-twitter-30011 Allenp

    I don’t know about Fisher.
    I found dude once when he was rushing to be somewhere after a game and he talked to me for a minute about what it was like being Kobe’s teammate as rookies and how Kobe was different from the average high schooler coming in to the League. And I didn’t have a camera.
    Athletes are people with lots of money, lots of attention and different priorities.
    I expect them to run the gamut, and I don’t hold them to any special standard. I just would prefer if they didn’t make my life difficult, and that’s why most media folks have issues. Their entire livelihood is dependent on following around sweat men to try to figure out stuff to write that will satisfy their bosses and advance their careers. That’s going to cause friction, particular when the athletes\’s self interest conflicts with the journalist’s self interest.
    But most people on both sides of the divide can’t seem to grasp the other perspective. Just like most of life.

  • T-Money

    Allen – but if we’re being honest, it’s a very unbalanced relationship. beat writers need access to nba stars, nba stars (mostly) don’t give a sh– about beat writers. i think that creates resentment after a while. especially when the sweaty men you’re following around are flying private and staying in the nicest hotels while you’re flying commercial with all kinds of connects and staying at best western. i feel that a lot of people want athletes to be humble in order to feel better about themselves. could be off base tho…

  • OTB

    Most beat writers don’t write negatively about stars unless they do something blatantly dumb. However, COLUMNISTS will rip into stars because they are already secure and don’t have to worry about what the athlete thinks of them. Adrian Woj comes to mind.

    I don’t like Lebron at all, but I thought this was pretty cool of him. Though I don’t understand why he had to put on his sweaty accessories on the kid’s head.

  • ALD

    Lebron gave his things to a rich kid……… Cmon son… The Miami NWO sucks and so does JAY Z

  • AsadSaleh3

    @T-Money That’s what I was saying. The execution of The Decision was poor.

  • Jerome

    “I let my friends give my nephew sweaty headbands, cuz they speshoo!”

  • Jerome

    Bosh looked pissed he was being ignored and got the concilation interview. Like a BOSH! haha


    it’s unbelievable we’re still talking about the decision in 2012. As a raptors fan we knew Bosh made some sort of deal because after he won a gold in Beijing he was just balling outta control. For a about a year and a half, monster numbers like 24 11 2a and 1b. he was either playing 4 a big contract (which he got) or interviewing 4 the heat job over Boozer(he got that 2)

  • Shecky Shabazz

    This headline looks very similar to the one I saw on another sports website (which will remain nameless) last night after the game. Minus one for SLAM for lack of originality.

  • http://sportsbybrooks.com/boxscores-never-lie-or-exaggerate-on-twitter-30011 Allenp

    I don’t think you’re off base whatsoever.
    Throw in the racial and age component and the problems are even worse.
    You think it is just a coincidence that as the money grew and the colors changed in professional sports the coverage also changed?
    I don’t.

  • LA Huey

    Looks like Bron’s taking his fellow Ohio buddy under his wing. Good dude.

  • Harlem_World

    Those who know, know Lebron isn’t a bad guy. Allen P pretty much nailed it. I had the opportunity to spend a little time with this guy twice (over two days) and when the camera’s are off – he’s straight up good people who takes care of his own and is trying to live up to what he perceives as everyone’s expectations. You can’t please all the people all the time. In my line of work, I’ve also been around Kobe briefly – and they are definitely not cut from the same cloth…

  • Kablamo

    Wonder wht jay z was whispering to Lebron with his mouth covered

  • eZ

    “Give that kid some of your stuff. That’s actually my son with Solange…Don’t tell beyonce..”

  • The Mauve Avenger

    *Marv Albert voice* The Illuminati uses a timeout we’ll take a quick commercial break