Friday, June 22nd, 2012 at 10:55 am  |  27 responses

Nike Ad for LeBron James ‘The Ring Maker’ (VIDEO)

The King’s jewelry is ready.

Nike celebrated LeBron James’ first NBA championship with a clever nod at how long (and at times, very painful) a journey it has been.

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  • http://www.hiphopdx.com/ Big Game James

    CLASSIC..THE NEXT COMMERCIAL SHOULD BE CALLED “THE MEDAL MAKER” AFTER BRON LEADS US TO A GOLD MEDAL

  • http://ZOGS1.COM ZOGS1

    That old man is a retard for wasting all that gold

  • http://www.youtube.com/watch?feature=player_embedded&v=rwDluFZQmtQ Max

    This is great..

  • eZ

    nice, i like..

  • lakernation

    CLASSIC INDEED!

  • http://slamonline.com The Philosopher

    Shout out and rest in peace to Marvin Gaye.

  • http://www.slamonline.com Eboy

    Nike just keeps doing it better than everyone else.

  • Steven L.

    Goosebumps!

  • Rik Smits Mullet

    amazing commercial.
    Day one fan right there.

  • http://www.slamonline.com Slick Ric

    nike was too thirsty, they aired this immediately after the dude won…..lol

  • http://www.soundcloud.com/tray-5 T-Ray

    Lol they sure did the very first commercial

  • http://www.youtube.com/watch?v=jMo_HcRBnUY LakeShow

    Awesome ad!

  • http://www.youtube.com/watch?v=jMo_HcRBnUY LakeShow

    Awesome ad!

  • Shan L.

    I absolutely LOVE LOVE LOVE this commercial!!!!! And with Marvin playing….. AWESOME!!!!!

  • http://stapledesign.com Spaceship Jay

    Yeah, co-sign Eboy… I’ve just been tricked into buying something Nike asap. They just.. well.. co-sign Eboy.

  • Bdev

    LOVE this ad!! Congrats to the HEAT!!

  • Jono

    DOPE

  • Hussman25

    Nike’s marketing team is too dope! This commercial
    Just joined the Long list of classic commercials frOm “the brand”

    Signed, NOT a LBJ fan

  • Ash

    Great commercial

  • Gdub

    This sh*t got me tearing up, man. Wow.

  • http://www.slamonline.com Redd

    ^ i kno im jus so grateful that i got to WITNESS the best basketball player in the history of the NBA reach his pinnacle

  • http://espn.go.com/nba/tradeMachine VanCityBBall

    i was rooting for every team other than the Heat but i gotta admit this commercial was dooooope!

  • http://www.slamonline.com Chubachuchi

    ^dummy..WHY WOULD YOU ROOT AGAINST GREATNESS

  • http://slam.com terry

    Simply amazing…..
    Whomever was the creator for this add deserves a hefty raise…
    What will Bron-Brons next Nike contract bring him….
    Specially on the heel of this ship, and if he wins next season the year that his contract ends with nike will make him millions more..
    KEEP ON KEEPING ON LEBRON…………

  • floe

    world’s slowest ring maker in all of history.

  • m3lo

    right up there with them classic mj commercials!great job nike and king james!!!!

  • trueballer4life

    LBJ 2 THE WORLD!, ITS ABOUT DAME TIME!– I SEE LBJ GETTING 5 MORE RINGS!, LONG LIVE THE KING…! LEBRON HAS THE POTENTIAL TO BE THE GREATEST PLAYER EVER>>?..,MOST UNSELFISH PLAYER!

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