Saturday, June 2nd, 2012 at 2:17 pm  |  one response

Video: adidas Lights Up Thousands of Fan’s Names

Check out the massive montage during Celtics-Heat Game 3.

Twenty light projectors lit up a 20,000 square foot video projection during Game 3 of the Eastern Conference Finals last night. Celebrating the lightest shoe in hoops, the adizero Crazy Light 2, adidas created the larger-than-life display featuring the names of fans who joined the conversation on the adidas Basketball Facebook page to share what light gets them on the court.

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    No Jordan-Riders saying anything negative now huh