Saturday, August 4th, 2012 at 1:34 pm  |  24 responses

Jordan Brand ‘This Is Where It Starts’ Spot (VIDEO)

Featuring a cool SLAM appearance.

Here’s a great new Jordan Brand ad, in which two youngsters—one in the USA, one in China—grow up to become heated rivals, taking turns achieving their goals while motivating one another to keep pushing forward. Very cool storytelling. Oh, and your favorite magazine makes a quick appearance around the 0:47 mark…

  • Add a Comment
  • Share
  • RSS

Tags: , ,

  • derby

    nice dream

  • BWill82

    This commercial was great! Good job Team Jordan.

  • Jono

    Jeremy Lin vs Carmelo Anthony started last season already..

  • floe

    so i guess it’s official, china wins the basketball gold in 2032.

  • Bravo

    Lmao yup ^

  • http://slamonline.com 1982

    Holy crap that was a turrible alley oop pass at the end…

  • AB

    LOL!!!!! So basically the Bobcats have faced the reality that they won’t win a championship until at least 2031.

  • LA Huey

    3 Levels Deep: Chinese kid’s dream inside Michael Jordan’s dream inside David Stern’s dream.

  • Showfan12

    Alot like Bird and Magic, with Magic beating Bird in college and then Bird winning ROY while Magic got the finals mvp.

  • HK

    Anyone realized that the Bobcats won the championship in the end? lol

  • http://www.nba.com Shadojoker

    new Bobcats jerseys make a cameo!! And they won the championship!!! Funny but a truly incredible commercial..

  • LA Huey

    Anyone realize his Team USA number was too high?

  • c.a.

    I didn’t see Playboy at 0:47. Liars.

  • http://www.boogiewilliams.com Boing Dynasty

    the Bobcats won the NBA championship on April 9th…?

  • Yesse

    Dope commercial. Had me going the whole time!

  • Alejandro

    Didn’t see any kicks. WTF?

  • http://www.twitter.com/_dfrance dfrance21

    D@mn some of yall over analyzed the crap outta that commercial. Great ad.

  • Steve the cannon

    Great ad. ’nuff said
    And lol @ c.a.

  • mrsblckmn

    Any idea of the music used as soundtrack ?

  • L Dribble

    Jeremeng Ling was drafted by the Mavs?

  • http://twitter.com/thefarmerjones Ryan Jones

    This is so great.

  • http://thetroyblog.com Teddy-the-Bear

    Huey: Inception meets Minority Report meets He Got Game meets Jeremeng Ling. Is your mind blown?

  • http://www.fiba.com Darksaber

    Man, too many funky details (The see-through screens on press row, Meng’s futuristic hometrainer, the way their personal style evolves, wow) in this ad and the execution is fantastic.
    Word to Slam for the mother of all shout-outs in this one.

  • Dam power