Tuesday, September 25th, 2012 at 12:04 pm  |  11 responses

The Return of DRose Commercial: ‘Wake Up’ (VIDEO)

Preview the brand new Derrick Rose TV spot.

Derrick Rose and adidas debuted a new commercial, which will air next week in conjunction with the worldwide launch of the DRose 3 and DRose Signature Collection on October 4. More details on the spot from our friends at adidas:

“Wake Up” captures the time-stopping shock and disbelief felt by fans across Chicago as their favorite son’s season came to an end. Then, inspired by Derrick’s intense, focused workouts and determination, and coupled with gritty, authentic sounds from the Windy City, fans wake up and come back to life. The spot ends with Derrick walking through the player’s tunnel at a frenzied Chicago Bulls home game at the United Center to build anticipation and excitement for his return.

The spot showcases that every step Rose takes toward recovery isn’t just bringing him back, it’s bringing all fans back.

The commercial was shot in multiple Chicago locations including Lake Street Bridge and South Side neighborhoods and parks. Derrick Rose footage and audio used was captured during “The Return of DRose” documentary series filming at the Berto Center. The spot features the in-game call from TNT’s Kevin Harlan and cameos by iconic Chicago sports anchor Dan Roan and Derrick’s brother Reggie Rose.

“Wake Up” continues “The Return of DRose” conversation fans can joined at the adidas Basketball Facebook Page, adidasbasketball.com/thereturn and on Twitter with #TheReturn @adidasHoops.

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  • rkirby


  • http://twitter.com/Jzakoni Verified Account

    hope derrick can come back stronger then ever

  • Jsims20

    That’s gotta be one of the coolest commercials ever.

  • Malcolm

    Anything to sell sneakers, Let the man heal.

  • pposse

    what a g!

  • Max


  • daBIZ

    This entire campaign has been sick. Granted, they’re taking advantage of a man’s career threatening injury, but whatever. They have to do business and they’re doing it well. Kudos to whatever firm manages DRose’s adidas brand.

  • Nicolas Fleming

    Best Adidas basketball commercial ever…which puts it in like 850th place behind Nike and Jordan spots.

  • Slick Ric

    That little smirk he does in ALL his commercials is fuck!ng hilarious. Its time to switch it up now dude.

  • http://www.facebook.com/people/Mike-Gilbert/100001749589586 Mike Gilbert

    I cried watching the injury live…

  • http://twitter.com/stepfdelaghetto Stepfan Raiford

    Can’t wait till this happens for real.