adidas Unveils BOOST Running Technology (VIDEO)
Highlights from the NYC launch event.
Wednesday in New York City, adidas introduced Energy Boost running technology to the world. Among the notables in attendance for the event were actress Rosario Dawson, rapper Big Sean and world champion and Olympic medalist sprinter Yohan Blake. #Boost is adidas’ brand new way of revolutionizing the running world. Check out highlights from the launch event in the video above.