Wednesday, February 13th, 2013 at 1:54 pm  |  2 responses

Under Armour Launches ‘I WILL’ Campaign

And showcases the latest UA innovation: Armour39.

On Tuesday in New York City, Under Armour launched a brand new technology and a brand new campaign. First, its “I WILL” campaign, which features UA athletes like Canelo Alvrez, Sloane Stephens, Bryce Harper and Kemba Walker in a new TV spot. Along with that campaign comes the latest in UA innovation: Armour 39. The Armour39 system is digital performance monitoring system that you’ll be hearing a lot more about in the near future.

For more coverage of the event, including our 1-on-1 interview with Houston Texans running back and Under Armour athlete Arian Foster, head over to TDdaily.

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  • RipCity

    no love for will barton UA?

  • michael

    they should be able to record speed and vertical leap with this too shouldnt they? if they can build a small gps into it that d be great. wish i had this as a kid- me and my friends used to argue who had the best hangtime- this or sometlhing like nike+ coudlve ended it.

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