The Making of adidas ‘#QuickAintFair’ Commercial (VIDEO)
Dame Lillard takes us behind the scenes.
Damian Lillard explains the concept of the adidas’ instant classic “#QuickAintFair” spot. Check out the never-before-seen footage from the commercial above and adidas Crazyquick details below:
Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). The spot opens with A$AP introducing a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.